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Published on Aug 5, 2008
Joseph Jaffe arrives in Australia for a whirlwind speaking tour on 19th August. In the run-up to Joseph's arrival, Marketingmag.com.au will post one short video clip every other day for ten days. Each clip is part of a long interview we conducted with Joseph using the online video conferencing software ooVoo. In today's clip, Tamir Berkman of FRANk media asks Joseph Jaffe, "What examples do you give of brands that have successfully started a conversation online, and which brands have gotten this spectacularly wrong?"