The Marketing Mix - Product distribution





The interactive transcript could not be loaded.


Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Jul 3, 2017

On Facebook: https://www.facebook.com/365careers/
On the web: http://www.365careers.com/
On Twitter: https://twitter.com/365careers
Subscribe to our channel: https://www.youtube.com/365careers

This lesson on Marketing strategy discusses the distribution of a product.
Watch more at https://www.udemy.com/mba-in-a-box-bu... .

This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers.

The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours.


Marketing module table of contents:

Marketing: An Introduction

Introduction to Marketing
What is Marketing's role?
Who works in Marketing?
Marketing's key processes

Marketing: Building a Marketing Strategy

What is a marketing plan?
The psychology of customers - needs, wants, and demands
Conducting marketing research
The different stages of marketing research
Collecting Primary Data for Marketing Research
Performing client segmentation
Choosing a target customer group

Marketing: How to set up an effective Marketing Mix

The four Ps of Marketing and their importance

Marketing: How to set up an effective Marketing Mix - Product decisions

The product concept
Classifying a firm's products
The typical product lifecycle
Product branding
Product packaging

Marketing: How to set up an effective Marketing Mix - Pricing decisions

The variables influencing product pricing
The demand curve
Performing break-even calculations

Marketing: How to set up an effective Marketing Mix - Place decisions

Setting up product distribution
Types of distribution channels
The advent of e-commerce

Marketing: How to set up an effective Marketing Mix - Promotion decisions

The essence of marketing promotion
Creating a marketing campaign
The importance of social media

Marketing: How to set up an effective Marketing Mix - A dynamic concept

The four Ps of Marketing - A dynamic concept

Marketing: Marketing strategy in the long run

Allocating the funds available for Marketing - The budgeting exercise
Using KPIs to improve decision-making
Short-term vs. Long-term marketing goals
Interpreting and calculating the Customer-Lifetime-Value formula


Product distribution is probably the most difficult step to set up among the 4 Ps.

Well, it takes a lot of time and significant energy to build and optimize a distribution channel. And we have to consider several factors that will influence our decision. The best distribution channel is the one that:

Delivers a product that customers want.

Delivers a product where customers want it.

And allows customers to have the product at the right time.

A product must be positioned where its target customers are likely to find it.

A great-looking store, with prepared sales personnel, and optimal product placing can have a huge impact on sales.

Great distribution channels deliver products at the right time. Nobody likes it when an item is out of stock or when there is a long waiting period for its delivery. Companies want to be efficient with the inventory they keep as it represents a cost. An optimized logistics flow can be beneficial for both customers and producers.


to add this to Watch Later

Add to

Loading playlists...