 Well, thank you everybody. Thank you for joining us today for this special webinar. Live Critique. How to Turbo Charge Your Donation Today. In today's webinar, we're hoping you will walk away with some tangible takeaways on how you can improve your donation page and make it easy for your donors to complete their donations. My name is Arita Simons. I'm the webinar producer here at TechSoup. And I have Kevin Wong here. He's a webinar intern. Thank you for being here today with us. Before I get started, I want to, for those of you who've never been to one of our webinars, let me show you just how you can engage today, feel free to type your questions in the chat. But we would love if you would type them in the Q&A. And if you see a question that you want answered, just like, hey, I want that, I want to know the answer to the question. Why don't you go ahead and give it a thumbs up. That kind of bump it up to the top because you never know, we might have thousands of questions here. I don't know. We will email you the video replay of this webinar within 48 hours. So look for that in your email. If you need the closed caption, go ahead and type in the CC, and we'll turn on the live transcription for you. So I'm going to move out of the way and turn it over to one of our partners, Rob Cosvok. Rob, welcome and Jenny, Jenna, welcome. Thank you for being here today. Thanks for having us, Arita. We're super excited to deliver this webinar to audiences. And Jenna and I just have a ton of stuff to share with the audience. So today in our TechSoup webinar, we're going to be doing a live critique of how to turbo charge your donation page. We're going to do a few things and I'm going to have a few slides. Yes, it's a little scary to have slides, but we'll just go over real fast. My name is Rob Wu. I'm the founder and CEO of Cosvox. We started off as just a passion project 12 years ago, where my co-founder and I got an apartment in Harlem and started building fundraising websites for nonprofits became Cosvox, a digital fundraising platform for nonprofits. So I helped raise organizations, but personally I've raised over $200,000 through online donation forums as well as peer-to-peer fundraising for nonprofits I volunteer with. And Jenna over here from our team has helped tons of organizations raise far more than that through the work that she does over here at Cosvox. So we're super excited to share with you a little bit about Cosvox, a little bit about donation page press practices, as well as a little bit about some tangible examples of how you can improve your donation page. And hand it over to Jenna. Thanks so much, Rob. And I'm really happy to be here. So if you're new to Cosvox, Cosvox again is a digital fundraising platform, and we help you raise more with less effort. And we'll do that by giving you best in class online fundraising through donation forums, campaign sites with peer-to-peer, et cetera, which we will dive into. Hands-on support. So you get to talk to real people anytime you need us. And then of course, top rated fundraising education, which is part of these webinars. We're providing best practices for you and your team so that you can run your fundraising more effectively. So again, whereas typical fundraising software might be clunky and complex, you might have an old donation forum. We're here to give you a nice new presentation, a new way of doing fundraising digitally for your organization, whether it's on your website, accepting your website donations, or to, you know, do it over crowdfunding and peer-to-peer with event ticketing and such. We give you a really easy way to track and tidy up all of your digital fundraising under one roof. So like we said, like I've mentioned, you can modernize your donations with online, an online tool like Causebox to really just modernize your website donation form. So you're going to want to replace anything clunky or something that might prohibit a donor from processing a donation. And so we remove all the barriers by giving you mobile wallets, which are Apple Google Play, you know, different donation type options, one time recurring in pledge, getting those automated receipts sent out that are customizable and then completely making it 100% customizable and brandable to your org to make it just the best user experience. And on top of that, you can also run ticketing, event ticketing, raffle ticketing. You can really customize the ticket form to suit your organization's needs in the same way that you can the donation form. So you get to unframkenstein your fundraising. You don't need one platform here doing one function and other platform and try to paste them together. It makes it hard for all of your, you know, reconciling after you can just run all of your, all of your fundraising under one roof and we help you do that pretty easily. And then of course, hands free peer to peer. This is also another great component of digital fundraising that we see helps organizations double their funding goal pretty organically by just automatically multiplying the number of your networks by however many people you can activate to fundraise on your behalf. And we give them a really easy to use dashboard 60 second sign up. It's so simple for people just to learn about your mission and get engaged and active all online while they're doing, you know, everything else that they're doing, but they can make time for fundraising to give them a really easy tool to do that. And so we do have a promotion going on for nonprofits looking to get up and running on a budget. You can check out TechSoup, techsoup.org slash cause box. You can go through a quick validation process and we are offering our light annual plan at 40% off with this one, with this promotion. So definitely encourage you to check out that link. If you are an org that's with an annual budget of under half a million 500,000, you can again go through the validation, get yourself, you know, approved for the 40% off discount. And then you're automatically into an upgrade for the annual standard plan. So you get an automatic upgrade. Really, really great price for this plan. You're able to run all your fundraising with unlimited forms and campaigns and also have access to full data, data exports. So this is a really great price, a really great offer, a really great way to get up and running quickly. You can just check out also our schedule a demo page. If you want to learn more about how cause box can specifically help your organization get up and running. And also we do have, as I had mentioned, educational section on our website. You can check out our blog. So just to go to our blog page and then you can subscribe to free fundraising resources so you can always be in the know about, you know, what the best practices are going on and how you can, you know, nurture and cultivate new donors every month, all year long. So I'm going to turn it back to Rob. Thank you, Dana. That was a little bit about cause box. And I think a lot of folks want to learn about today why they're joining is on how to improve their donation page. So today what we're going to do is we're actually going to identify one of the problems which is people are not making donations on your donation page. So that's why you're on our webinar today. You're trying to figure out how can I increase digital giving, how can I get more donors through the door, and how can I reduce the amount of headache that I have. So today we're actually going to solve that problem. And by first identifying what that problem is and then actually identifying what that impact of the problem is. So if you don't have a lot of donations going through the door, if you don't have a great donation page, then you get lukewarm funders and results. You try very hard to figure out how to craft the best message and storytelling and the right channels. But then at end of the day, you don't get a lot of donations and you're just scratching your head trying to figure out why or you have this problem of donors don't return. They might donate once, but then 50% of them don't come again. So you're trying to figure out how to solve that. And then very lastly, the impact of people not donating on your donation page is that you have more and more more fires to fight every single day. So what I want to do today is really take you on a journey. I've been really involved in campervanning for the past four months because it's a new hobby of mine. So I want to take you in a similar journey of just uncovering what this problem is, shifting your thinking and actually delivering some best practices on how you can improve your donation page. And then from there, going through a few examples of what other organizations are doing and some great practices for their donation page. So how it's going to be laid out in terms of roadmap, 15 minutes of best practices. This is basically 15 minutes of me just talking about some great things that what I learned about donation pages from 1500 customers that we serve over here at Coslox. We'll do 30 minutes of actually live critiques. So as you register for this live critique webinar, I think there was a question that asked if you wanted to submit a donation page to be critiqued. Now we received over a thousand registrations. So we can't go over each one today, but we'll try to tackle as many as possible within 30 to 35 minutes as what time allows. And then we'll have a big chunk of time for just some Q&A. So we can dive a little deeper into specifics of kind of questions that people have. One of the things that we're offering today is just going to be two winners. Obviously everybody today is a winner, but today in terms of this live critique, there's going to be two winners. So we're going to have an attendees choice. So for everyone who is on this webinar today, we're going to be going over maybe 10, hopefully 12 like donation pages. And it's going to be up to you to decide who gets $100 donation that I'm going to donate to. So we're going to have a live poll in our webinar for that. And the second one is speakers choice. This is actually more of Jenna's choice. So Jenna's going to go through all these examples along with me, and then she's going to have a speakers choice award as well. So I think it's going to be a lot of fun to see who gets the $100 donations. All right. So one of the things before we get into best practices, though, is I want to challenge you to shift your thinking. Shifting your thinking is very difficult because it gives you a different perspective. I think one of the big problems that a lot of organizations come across as a big blocker is that they have this anti donor current state of their donation form, where what's important for them in making a decision for how they implement their donation form or donation page is based on two things. This one, something that's easy for my organization. And secondly, so there's kind of like this middle area in this Venn diagram where they think that is the part of fundraising, which a lot of times is your organization is a very important stakeholder for your organization, but I challenge you to think a little bit more about your donors. So shift your mindset from this anti donor perspective to a donor centric sweet spot where your donors care about really on your donation page is something that's easy for them to go through the process and something that's compelling. So something that shows impact that has a story. So finding this sweet spot will allow you to unlock huge potential and conversion when it comes to your donation page. So we want to ask ourselves today, is it worth the work to increase fundraising results by improving my donation page? It's going to be more work. I know you're fighting a lot of fires, but yet ourselves is it worth it? And I challenge you to think through some of these best practices, think through some of these critiques to figure out if this is something you want to do. All right, let's talk about some best practices real fast. So I have five, maybe six. I actually do forget. I have a couple of best practices I want to share with you of what I learned from looking at just thousands of donation pages over tens of thousands at this point over the course of over a decade. So one best practice for your donation page is be visible. All right. So 30% of, so we did a study. Basically you'll see an increase in donation conversion rates on your donation page by about 30%. And then when you change the button color, something super simple. I know a lot of times we think, hey, the best button color is yellow because that's a default that was given to me by my donation processor. A lot of times that may not be the best color. And when we look at this study is when there's a change from a gray system is more muted. Somebody has more common that blends into the background system more red, which kind of stands out and pops out. Then you see an increase in donation conversion rates. The benefit for free donor is they find it really easy to navigate to you and find your donate button when you want to make a donation. The benefit to your organization is that you get increased donations just by changing something that's very small. The second best practice is be branded. So donors are 70% more likely to give again if they gave on a branded donation page the first time. So again, you'll get more donors, returning donors. If you have something that's well designed built into your website that has your organization on it. One of our organizations that's that is part of our audience, Kirsten Elliott, director of element of hot watch. She says, you know, make sure you include a value proposition on your donation page. And don't assume the person who landed on there is convinced to give yet. What we want to do is make sure that we have the proper branding, the proper story, the proper impact displayed on your donation page. So it's less transactional and more story based. Taylor is actually from carousel ranch who raises over $100,000 to cause well every single year. She says her number one tip is that this isn't branding because there's a lot of multiple touch points as you're doing fundraising throughout the year. So on your donation page, you have to have that brand and that story. The benefits to your organization is that increases the level of trust, increases memorabilia. So that as they hear about you more, just like advertising, they have more likely to make a donation to your organization. Obviously it increases conversion and retention rates. All right. Best practice number three is to use descriptive tiers. So descriptive tiers are a way for you to say, hey, here's some recommended tiers of donation amounts. And here's a description of it. So instead of just saying here, here's $25,000, $200 as amounts, you're actually tying those amounts to something that's descriptive. Like it serves one day of housing for a homeless person. So 68% of donors agree that knowing how their donation makes an impact is really important to your gift. So if you take this learning and actually apply it to your donation page and as your form, this is what it will look like. You have donation amounts on the left. You'll have the descriptive tiers on the right. So when donors are looking at your form and trying to make a donation, they actually are not thinking about what is their budget. They're thinking about what is the impact I want to have, which is more compelling and more powerful of a story and of a narrative for a donor. Alice Lassade, CEO of Meet Fight, one of our other Cosmox customers that raises about $100,000 a year. Her number one tip is to show donors what their money is going to tell people. When you tie donor impact to donor dollar, then something magical happens where you can increase giving very easily. Kimar Walford, part of a consultancy, he says his number one tip is being clear about how the money will be used to change lives. So again, as you tie donor impact to donor dollar, then something magical happens. The donors, the benefits for them is that they're able to choose giving them out easily. So they can feel like they make an impact. And a lot of times when it comes to small gifts like this, it's really about tying that story together for a donor. So they understand, if I give you a certain amount of money, then something else will happen. So it's just if then statement that happens for your organization, you get increased tips. All right. And best practice number four is offering recurring donations. Recurring donations are an easy way for donors to make a donation on a pilot without having to think about it. So recurring donors get 42% more annually than one-time donors. And we'll also see that recurring donors have a 90% retention rate as opposed to 46% for one-time donors. So automatically, if you're able to acquire a recurring donor, if they make that decision upfront, then you have a higher chance of retaining them as well as increasing the lifetime value of that donor. One of the ways that we offer this at Cosvox, in addition to just multi-recurring donation is what we call pledge donations. This is similar to kind of a buy-now-pay-later scheme, but we call it pledge-now-pay-later where donors can go in, make a pledge, say, hey, I want to make a pledge of $10,000 or $1,000, and we automatically break up that donation into smaller amounts that are billed monthly or billed yearly so the donor can fit in something smaller on a regular basis to add up and do something bigger. So at the end of the day, this actually increases gift sites as well as gift frequency. When we did a study on this, 63% of donors would give higher amounts through these pledge donations. So that's an additional way for you to increase giving on your donation page without having to change your giving strategy. Benefits to your organization include increased gift size, benefits to your donors, include the ability just to commit larger donation amounts that fits their budget. And then number five, enable mobile wallets. We see a huge growth in mobile wallets. 54% of consumers have used a mobile wallet to make a payment at 50%. There's an estimated growth of about 50% use of mobile wallets from 2020 to 2025. So what a mobile wallet is, is something like Apple Pay or Google Pay, PayPal as well. This basically allows people to make a donation without having to pull out the credit card and punch in the numbers to make a transaction. So it makes it more easy for, makes it easier for donors to go through the process. Sasha Bosch from the Platter Cancer in Canada mentions to us that she recommends making your donation page mobile-friendly with mobile capabilities as a way to increase donations that you get. For donors, you can give quickly, they can give quickly on any device without having to go through multiple steps. And then for your organization, you can increase your conversion rate so you get more donations. So in summary, the best practices when it comes to your donation pages are, one, be visible to be branded, three, use descriptive tiers, four, offer recurring and pledge donations and very lastly enable mobile wallets. So these best practices really set the stage for today's life critique. Even if you don't say for the critique, which I hope you do, you'll have some best practices to look at your donation page. But what we want to do next is actually take some of these best practices and see how it's reflected on actual donation pages that are on our platform as well as actual donation pages that you've submitted as a registration. So Jen, I want to hand it over to you. Awesome, thanks. I'm going to share my screen. All right, let's dive in. So we have here our first organization, the Harmony Cafe. And right off the bat, we see a big donate button. So great, visible. I click it and it looks like this, you know, we're on the donation page. And so I see this other secondary option to donate because the donate button doesn't drop me down to anything. We have a couple other additional options down here. We have a donation, which doesn't seem to be working. So it seems like we have a couple not working links. So those would probably prefer preferably to be updated. If there was, you know, another donation option there. But we do have the secure PayPal option. So it looks like this donation form is navigating offscreen to, to PayPal. So, you know, ideally we would say, you know, best practice would be to leave it embedded right on the page. Right. So, so some, some pros is that, you know, everything is pretty very clear, visible, nice colors. Some, some things to improve might be to use one embedded donation form. You can consolidate all these different giving options to put it, put it on one form and then maybe remove, you know, include PayPal on that form as well. So you don't have to redirect to another page. Yeah, I think that's a great observation. I really love how they have the donate button on top. So it's easy for donors when to land on the website anywhere that they can make a donation. Also, you see the volunteer button as well as because what this organization is trying to do is to drive volunteers as well as to drive donations. So I love kind of how it's in the navigation. It's really easy to find. I think one of the things when I was browsing this site, you can scroll down a little bit. Can you click on the click here at the black button on any one of them? Yeah, so when I was clicking around, I think what was surprising to me is that these four buttons that you see actually don't work. So one of the improvement areas here is to basically reduce, we're just eliminate those four boxes. Because what happens is that as your donors are going to your donate page, if they see something that they want to click on, if it doesn't work, then it causes some confusion. So what I really love is just kind of navigation, something you can really improve on is just to either troubleshoot these four boxes or to figure out how they tie back to your donation page in order to have it work for your donors. But I really love what they have here. I also really love how there's a lot of information. For example, there's, you see the badge of approval. So there's some social proof on the top. And then there's some information about how they're 100% volunteer based. I think having that story is really compelling. So really kind of crafting this story where, you know, if they're all volunteer based and implies that as you donate to the organization, 100% of it actually goes to the mission. So I think there's a story here that is worth pulling more out of and telling about, okay, why are you 100% volunteer based? What does it actually mean? So actually compel donors that you will be a good stewards to your donor role. So I really love this one. Thank you. Thank you so much for that. Very, very great. And we are going to move along over to Rez Refuge. So the, you know, when you go right on the page, this is actually an example of Claus box donation form. They have, you know, their mission right here on the landing page. And then you see the donate button with a nice little heart. And so you just click it pops up. And then they continued and branded their slogan here. A little subtitle. They have a one time and also recurring gift option. So really easy and quick way to process a donation here. And then on the second page, quick, quick way to just input donor information, first thing, last thing, email, some postal, and then they are using a mobile wallet on cause box. So the donor can use their saved payment method for a faster transaction. I really like this form because as I mentioned, it's very quick for the donor. They don't have to, you know, go through a lot of different steps. And it's completely branded to the organization's website. And as soon as, you know, as soon as they're done processing the payment, the donor is still able to stay right on the organization's website and kind of browse around. And then they're able to go through a lot of different things. They're able to go through a lot of different things. Discovering more about their vision, admission, learning more about them. Or they can be doing this first part. Initially before making the donation, maybe they're just on the site browsing. The donate button option is following them wherever they go on the screen. And they don't even know really that they're. Going through a donation, a donation processor at all. And then they're able to go through the whole process. I think. I don't know, Rob, if you had any. Anything else you want to add. I think decides back to one of our first best practices is to be visible, which is, you know, is very visible. And then the second, the second best practice is to be branded, meaning that this, this form is just on the site. The donor isn't taken to a dirt party site. And it's actually a faster loading speed as well. So I think this is very good in terms of how you're doing that. I think one of the things that I was thinking about, maybe that they can improve on is what I talked about in terms of the best practice about tying the donor dollar. To a specific type of impact. Or they have 1535 75. I think those are great selectors, but then actually tying to that to the work that it do could be interesting as a way to look at it. The second thing that I was looking at as well is the average donation on Cosbox is closer to around $100. So if I take that same metric, and then I apply it to just on average, like for breast refuge, they may be recommending donation amounts that are leaving donor dollars on the table. So one of the things to think about is taking a look at your donor data, figuring out what is the average gift size and crashing these donation amounts around the average gift size. So I would bet if I was a Betty man, I'm not. I would bet that res refuge could increase gift size just by having a one or two additional recommended donation amounts well above $100. Yes, I definitely agree with that. And yeah, I think this is just another great example. So let's you know communications is our third example. And so we have a click to donate option. And it brings in, looks like I have to enter a mobile phone for login. So right off the bat, I'm a little dissuaded because I'm a little confused about like how to process the donation and I guess I have to log in. But we can go back and see what else there is an option here. Let's see. I scroll down a little bit. There's another donate option. And it brings me to a PayPal donate with PayPal. So I would say maybe just right off the bat visibility is a little unclear for me. And so, you know, I might recommend moving that up to the top navigation bar. This is this donate option that that goes to PayPal. But I do love the landing page here. You know how they've, you know, talked about their passion for communication and service, you know, giving options to learn more about their organization. But again, we have like on this page, we had an initial pop up plus the donation button here. Plus we have a third make a donation option below that. And as we had mentioned previously, it looks like this page isn't working right now. So as we mentioned previously with the first example, just to kind of eliminate multiple boxes, multiple link options on a donation landing page. So that it's a more funneled, you know, the donor knows exactly which button to click on. And then there's, you know, probably only one page to eliminate any sort of confusion. And by that you might, you know, keep more donations on the table, so to speak, and to not dissuade people off of the page if they got, you know, confused or, you know, just frustrated from the donation, the donation experience. Another reason why we love having a donation form with tiers is that, you know, say I say I got to the PayPal option and I'm ready to make a donation, but I don't really know what to give, you know, how much to give, where it's going to. So by putting tiered donation tiers with values, concrete values just helps the donor make a more informed donation. So you're kind of just, you're directing the donor where to make the donation and how to make a donation in an educated way. Yeah. I think those are some great observations. I mean, two that I saw in addition to this is, I really love kind of this design on the page. They also make it simple to for folks to make a donation. I like how they're using two primary colors. You have the red and a blue as some part of branding and they carried this over to navigation as well as the buttons. But one of the things I did see is that typically as a best practice when you have a donate button, you want to make sure that donate button has the same color and it's consistent across all of your website. So when you look at this one on the top is blue as the primary then changes to a white when you scroll down, the donate buttons are red and it changed to a blue. So what happens is that there's some moments of doing a confusion because what are donors thinking about donate button and they're thinking, Hey, did any button should be blue because the first time I saw it, but then the button changes the red closer to the end of the page. And if it's kind of browse around on the site, maybe we see some other differences too. So one of the things to make it more consistent so that you're introducing the concept in the same way. Every time you're doing a page, any button is that you use the same color. I will recommend for this is I like how the red pops out a little bit more. So using a red to a blue contrast like how it's shown over here will make it more consistent with the design and how your donation button is designed. So that's something to consider. I think the second thing is that they're using a redirect to go to a different screen. Once you click on a donate button, I did notice that the logo on that. The nation form is a broken image. So this is something that's pretty easy to fix where. Yeah. You just have to upload a new image into your, your PayPal processor and then I'll load the logo or whatever it may say specified. So that's something to consider too. Because we want to reduce the amount of confusion donors have and donors may get confused when they look at a broken image link where it may be just doesn't look as polished as it should be. So that's something to take a look at. But overall, I love the site. I love kind of the communication around it. I think you're having a lot of different call to actions, which is. Inevitable to certain respect. So a lot of good things that we hear as well. It's a great number three. Moving on to salt and light ministries. This is another example of a cause box donation form. So right off the bat. We have the organization explaining what the gift helps. So they're helping neighbors physically and spiritually. And then a little bit more of a breakdown. About what the gift supports. And so, you know, you could. Include this type of impact on the side like this, if it's an embedded form or even right on the tier description. And then, you know, I think that's something that they could also switch or add. Or just remove this donation. If there's no. Content of value here. They can just. Remove that description and use a value tier. You know, just the numeric. Art. But yeah, love the, love the communication about what the gift supports. And then, you know, the donation options. And then again, it's just a very easy transaction here on the second page. They are also collecting postal and then they do have a mobile wallet, which again helps with the donor transaction and speed. And just their ability to get in and out of the form. Simply and easily. And then, you know, they also have the graphic here at the header, their colors. I think it's just quick and easy. And yeah, I think this is another great example of a donation form. Yeah, I think one of the things that I really like about this one is that they embedded this on their donate page. And then there's the, what your gift supports area here. So provides some compelling narrative. So what the nation is going towards. So generally, this is a pretty good best practice. I really love that. I didn't know the aspect that I would improve on, on their donation pages. They can actually customize some of the colors and the branding of it like they can have a title subtitle. They can have like a different color aspect about it too, because I didn't notice that they're using the default blue. That's through a Cosmox platform, which is fine. But it may have been better if they use like the darker blue in their logo or maybe even the orange. So they can do a little bit more branding around that. Great point. Yeah, it would be great to just customize a little bit more. Sometimes I forget all the ways that Cosmox forms can be customized to just meet your brand. But that being said, we're moving on to our, our next donation form. So really clear, vibrant red for, you know, their color, color, their hex color here, their brand. Donate today. So I think if I click this, this brings me to this landing page. Right. So we're at the landing page. I scrolled down. We have a little bit about their mission statement, compelling vision here. And then the embedded donation form. It tells me how many steps I have to complete it. Some donation tiers here. And then some different frequencies here. Yeah, I think right off the bat, like visible, right? It checks off the visibility box. It checks off the branded box because, or at least part of it, because it's embedded directly on the page. There's no navigation away from the page. I think they could add descriptive tiers here to maybe break down into detail the donation and how it's impacting the lives of people they're, they're helping in their community. And then secondly, let's go on to the next section here. We have a way to give an honor memory of someone. And then we have the donor information. Okay, it looks like going addresses required because the only option here is to give by debit or credit card, which that's great. But it's always nice to give the donor a few more options for payments. You know, they're on their phone, they're on the go. They don't want to have to pull out their credit card. And it's, you know, they don't memorize it maybe. So like I do, but that's either here or there. But, you know, they can use their safe payment method, whether it's Apple Google Pay or even PayPal. The Cosmox form does include both button options for really fast transaction. Yeah, but all in all, I think this is a really great, a great page. I think I love the photos of these like personal testimonies. It looks like. And so I do like this donation form. I think, you know, it could be cleaned up just a little bit by just the, the style in which the embed is here. You know, maybe change the field look and feel. Maybe make it a two step form instead of three step form. And then add those descriptive tiers. To maybe hopefully double or even triple the impact that, that a donor can make. Yeah, I think the other thing here, you know, they're considering a recurring donation. I think Rob mentioned the idea of pledge, including a pledge now pay later option. And because they are looking for recurring gifts, I think it is nice to, to incorporate this trending giving option, which is pledge instead of just giving a recurring gift without end without, you know, a specific goal in mind. The pledge now pay later allows the donor to make a conscious decision on a specific commitment value. So they're going to keep giving every month or every year up until that is fulfilled. And so with that kind of intentionality in mind and that kind of automatic fulfillment, you can automatically increase. And just optimize for larger gifts year round with a pledge option if you want to incorporate that. Rob, I don't know if you wanted to add anything else about. Yeah, I really love this one because of how the health are storing. When I was going through this page, you really jumped out. Where they have their intended kind of transactional area to form area up top. And then they have kind of this really compelling story on the bottom about like the organization, the strategy, my things like that. And I think they're sponsors, which is really great. I think to me, I think what's interesting about this is that in a lot of times we see donation pages being very utilitarian. It's like, okay, here's a form like donors put in your info and go through it so you can make a donation. I think what's interesting here is that there's that, but then there's this whole other part below that, which isn't more about the story. So I find it really compelling where someone lands on this page. They want to get more info. They can by scrolling, but obviously the primary call to action for them is to make a donation up top. So that's something really interesting to think about. And also provides, you know, typically speaking, the two pages on a nonprofit's website, they get the most amount of traffic or one to homepage and secondly, their DNA page. So if you're trying to get exposure to your sponsors, your supporters, kind of your corporate folks, then if you have your logos on the bottom of your donation page, you can count those numbers as exposure for your corporate sponsors. So it's kind of interesting the way to think about it. So those are some great things I really like. I think you mentioned a lot of great things that they can improve on already. So I don't have anything to add to that. We have Operation Hope Foundation. It's a great way to donate to make real hope, to make hope real. I think that's just a great first statement, right? Like who doesn't need hope in their life? But so I just like that slogan or that little catchphrase. As we scroll down, we have a compelling image that is the background of their site here. And then general donation form embedded here. So it really just, I feel like this one draws the donor into the nitty gritty of this organization's action, what they're doing, where they are on the ground, the kind of impact they're making in people's lives. I think that that can happen from a very compelling graphic. And I like that the donation form is literally right attached to it. And so, yeah, I just have always loved the way that this kind of pulls at heartstrings a little bit and really shows the impact as you scroll down further that a gift is actually creating a legacy and giving hope to so many people. So I think in combination with their language, their graphic, learning how to donate, I think that it's all kind of culminates to a good impact and a good way to process more and more donations. And then, again, this is the same form for Causebox. So we have, as always, a really quick and easy payment method with Google and Apple Pay. I do think that they could add descriptions maybe one line here, maybe a few descriptive tiers, just to say specifically how the donation is being used. And, yeah, again, like I haven't, okay. So I guess I see that they also have additional Causebox forms being linked to their, to the bottom of their site. So they have more of like a campaign-esque feel for their linked donation forms at the bottom. Yeah, I mean, I don't see anything wrong with that. I think that that's also a great way to use the donation form. You can use it as a standalone page, but I always prefer the direct embed to leave people right here on the page. Yeah, and so as you scroll through, like you see more sponsorship opportunities. And so I guess, yeah, they have just a lot of different ways to get involved and to help these children that they are sponsoring abroad. So yeah, I think that this is great. I think if they wanted to, they could maybe put some of those, put some of these different initiatives or different programs on the form on the second page as a dropdown. We do offer customizable questions. So it could say, oh, you know, what, what initiative do you want your donation to go to? You could drop it down and say, oh, I want to sponsor a child. I want to, I want it to go towards the water relief, you know, whatever mission driven donation you want. In the form of a checkbox, a dropdown or a short answer. You can be net information. Yeah. Yeah. I just go kind of what you just mentioned really briefly. I really like how they've embedded this and then has the imagery in the background. So I think that goes a long way of telling the story as well as well as telling the brand as one of our best practices. And then the other one would be just that there's multiple ways. You have to embed a form as well as you have this ability just to have a hosted donation page. So I think that's really great. Jenna, just one of the feedbacks that someone's giving is that if they can just slow down on your scrolling, then that would help them. So let's go to the next one. Let's see. We have Christian County Library. And your good matters. Our library is about more than books. So a little bit of a description here. And then we have a few donation values. I select the donate option. Let's see what happens. Okay. So it goes into a cart. There's a lot of options. So it's like I'm shopping. Let's see. So, yeah, I mean, this is, this is another example. I guess it's, you know, a non traditional donation form because this is more of an order, an order form. Sort of transitioned into a donation option. So this could be a little like confusing for a donor. If they're not sure, you know, does this make it a 501 C3? I guess, yeah, as a donor, I'm, I don't really know what to make of it since it's an order form and a cart. But I guess my recommendation would be to switch it over to a traditional embedded donation form. Yeah, any, I don't know how. Ram, I don't need him. No, no, if you go back to the previous page. I like how they have this page is very clean and then they have already, I thank you on the bottom. Just to thank donors. So I think a lot of times I go in and I make donations to our customers just randomly. I go down a list and I just make donations down the line. And what's surprising to me is that almost, almost all the majority of them don't even thank me, which is kind of weird. They just kind of gave like an automated email that cause I thank you and I guess great. But then there's nothing additional to that. So I think the more you're able to thank your donor, even before they do, then I think that's really helpful. So I love kind of like this aspect of it. But yes, I agree with you, Jenna. They're using a shopping cart feature that's built into their square point of sale system as their donation form. Now, if you don't get a lot of donations, it might be a chicken egg where like, you don't get a lot of nations because you have a kind of shopping cart way of making getting donations or you may not get a lot of donations because you get your revenue in some other mechanism. But if there is bandwidth that a team has over here at the library, then I think it's worthwhile to have your shopping cart for your sales aspect of what you're trying to do. And then you have your donation form and donation page aspect of when you're still sitting for donations. So having two separate flows will be more helpful and less confusing for donors. I think someone from the audience even said that when they were asking, hey, like, how did that value jump from 50 to 100? And it's because like it's been quote, unquote, hacked over here where if someone selects 100 on a previous page and the quantity increases to match the number because this organization is trying to make things work over here. So I don't, I think functionally speaking this works, but then it as an optimization, if the organization does have bandwidth and if this is a focus, then rethinking this flow where it follows more of a two, one step, two step donation process would be more helpful for a lot of donors. Yeah, thanks for the clarity around, around that. I think maybe we only have time for one more than we have a billion questions that people have asked. So we'll love to, to kind of jump into those questions. Great. Awesome. So we'll look at one more. This donate option here. Very visible. And brings us off the page. However, to give lively. This one again is thinking, thinking donors already and gives their mission and vision, which is always very important. But I think as we've mentioned many times, it would always be a little bit more beneficial to keep it on the page and not direct to the third party sites. The rest of their donation page landing paid, I believe this is the homepage actually, this is the homepage. So they have the call to action donate button right here. And then it brings them to their donation form. Yeah, I guess I would say what we've been saying, like I said, to just keep it on the page as an embedded form. And then, you know, maybe add some, add some descriptive tiers to tie the donation to impact. I do like how there's a quick share. They do have a mobile wallet with Google pay. So it seems like this is a pretty fast transaction. I would just say to make sure it's embedded. And so the donors that were directed, they can stay on and continue learning more about the church. I love how they have this ability to make mobile payments to make it easy for the flow. But the only thing that I could see as a potential improvement off the bat is, well, I really love kind of left area here where they have information about the organization. But I think the presentation of it can be improved where it's less about, hey, here's something I copy and pasted from my board resource document about vision and purpose and all that stuff. And something a little more compelling year tours for donors or their audience to congregants want to hear about. So telling them about the impact. So I think that would be a more compelling way to tie the narrative and the story together. So that's the only thing I would do. Awesome. Well, I think we blew through, I don't know how many different critiques really quickly. I hope that was helpful for a lot of folks. I think as we were going through this, we have a ton of questions and originally I did say we have 15 minutes and we will honor that. So should we jump into some of these questions? Awesome. Yeah, let's, let's do it. Okay. So we'll start from the top. So Amy from wildlife conservation network. We have a limited choices for online donation forms because we need a shopping cart feature that allows donors to give to any number of programs in one donation. The receipts are tailored to which programs they choose. Also our events are complicated to multi-day with high segmentation with both free and paid options. I think we need a little more info from Amy in terms of the specific question, but we'd be happy to answer that one. We have a bunch of other questions too that I answered quickly. Someone asked if they have a sales source connection between Cosvox and Salesforce. Yes, we do. We can talk to you more about that. We're going to find some resources on our website. You will receive a copy of the slides as well. We have some questions related to how important is it to have visuals on a nation page? Visuals, photos is more content good or not? So I think it depends on your page. If you have something that's more generic like a page on your website, that's just more for general donations, has something that has the visuals or a compelling story like bullet points, whatever you want to do in order to compel somebody, then I think that is more useful like some of the examples we went through. If you're having something that's more transactional, let's say you're doing an E-blast or you just have a standalone donation page because you're fundraising for a specific campaign or a specific program, then you may not need to reiterate some of those points and have some of those visuals. You may just need to have form because you're doing all your compelling storytelling somewhere else and you're just directing people to make a donation. We have a billion questions. Let's just go down the list real fast. Janine asks, should I donate one and be red and harm me with a site? Is it currently in yellow? I think this is relating to one of the examples that we shared. Typically speaking, when you design a website or when you talk to your marketing person, if you have one, you typically have a color palette that you're working with. Basically, this is a series of two to five different colors that your visuals should be designed around. Typically speaking, your call to action like your buttons would be either the primary or secondary color. What you want to do is you may not necessarily want to use red as you're doing one, but if it's within your color palette for your branding, then yes, you should be using red or the secondary color, but if it's in yellow or maybe a blue. Stephanie Moore asks, do the mobile wallets have to be an option through the donor platform we use? So as a best practice, since mobile wallets are growing, you'll see a 50% growth between 2020 and 2025, and we're in the middle of that, offering an option that your donors can take advantage of if they're using it for more of their retail purchases is always a good method because typically donors make more retail purchases and donations. So the more you're able to mirror e-commerce, for example, or how they pay at a restaurant, for example, with your donation process, then the better. So typically I would recommend offering a mobile wallet just because there's a huge growth in this. And then as there's a huge growth and donors would expect your nonprofit to offer a similar approach for us. Let's see. What's the next question, Jenna? Well, let's see. Is using a pop-up form risk running into pop-up blockers? I think that's referring to, I'm not sure exactly to which one it's referring to, but if it's to some of the Cosbox examples that were submitted, then how we do our pop-ups, they're essentially high-frame models. So they're not affected by pop-up blockers. You're not actually popping up like a new browser window. So because of that, it's not affected by any type of ad blockers or pop-up blockers. We see close to 100% visibility on our embedded donation forms that pop up. What is the best way of giving the donor an option to mail a check or recommend a donation form, recommend a donation from an advised fund? It's from Bruce. Oh yeah, typically how we see it on our platform or our customers at least, I can only ask you for that, is on your donation page you have a section where you say, hey, you want to give offline, then feel free to share us or if you could contact us or mail a check to this address. When people use this for campaign sites, at least we see it on a site where they have a section with a little more info in terms of how someone can complete an offline donation. Great. Let's see, Lash, we do have a lot of questions. Can you explain a little more about the features of a mobile wallet? Does it repopulate donor info each time the person returns? Does it provide text reminders to donors? Yeah, that's a great question. Mobile wallets are something like Apple Pay that's through your iPhone or Google Pay that's through your Android phone where donors can add their credit card, debit card or whatever they want, so that when they go in and make a transaction, whether it's on your donation form or whether it's on any other website that they can use that stored payment method. This way, they can basically just pay without having to pull out their credit card and enter in that credit card number. So it saves about one or two minutes, maybe more depending on the flow. So that's something that automatically saves your donor's payment methods automatically. Awesome. Let's see. Oh, I think this one's a good one. Bruce also says, we appear to have two very different types of donors, many $10 to $50 donors, but a few $1,000 to $5,000 donors. What's a good way of handling the difference? Sorry, one question again. So how do you handle different different level of giving donors? Would you put it all in one donation form? Have range from 10 to 5,000 or would you? Yes. Yeah, that's a great question. So typically speaking, on your website donation form, yeah, something more general and broad based on your average donation values. And then typically what we recommend and see is that organizations that are targeting major gift donors or just higher dollar value donors, they have a different specific form. For those donors, you're doing a lot of one-to-one type of fundraising where you might be calling somebody or emailing someone directly, and you can actually spin up a separate donation form for that audience. Or if you're doing an E-blast and if you segment out, okay, these are my 100 large dollar value donors, then you can send them a special donation form with special donation tiers. So spending up funding specific donation pages is pretty helpful than just sending everybody to the same page. Yeah, and do we have time for one more question, two more questions? Yeah, let's do it. So how do you get people to a non-profits donation page? How do you get people to a non-profits donation page? Rob, this is testing you. Do you want me to answer this in two minutes? Right, so, you know, you have to do marketing. I mean, that's basically what marketing is, right? Mark-on and fundraising. So you can either get people to your website donation page by telling one-on-one people to do it, or you can do a marketing base. So that's sales-based. If you want to do a marketing base, then you'll want to use different marketing channels, right? Social media, email, et cetera, et cetera. So organic search as well. So I can't answer this question within the requisite amount of time. But my short answer is that you need to tell a great story, use different marketing methods, pick one or two channels to use, and just focus your time on one or two channels. Don't try to boil the ocean here. I will just say there are a bunch of people asking questions about integrations with other platforms like Salesforce, Microsoft, Blumerang, eTapestry. Yes, we integrate with all of these major players, all the major apps. If you think of, we integrate with them very easily. And we can definitely show you around how that works. If you have more questions, you can always email us at support.causebox.com for that, too. I don't know, do you? Let's see. How many more do we have? Do you want to launch the poll? Oh, yes, we need you to winner. This is the most important piece of why people are still here. So we need to make a donation here. So let's vote for your favorite donation page here. There's a collection of ones that we went over. Feel free to answer this. And this would be the audience choice over here where you will. All right. I will make a donation to whoever wins over here. So you can keep this open for as long as you want. But hopefully for another minute or two, people can complete their favorite selection here. And then we'll see who is the winner. We're at 50%. We just keep going until most people have done it. And in the meantime, Jenna, you also get to do a speaker choice. And I know the pressure. The pressure is real here. And the audience has to say. The same when I'm thinking. Okay. I'm going to close the survey in one minute or the poll in one minute. Also, I would like to ask you to please fill out the survey. This was an excellent presentation. So we want to know what more you would like to see from cause box. I saw a suggestion in the comment section from Judy about how to better get people to find your homepage. I think maybe Rob may have answered that. I think, you know, they could give some good questions marketing, marketing. That's, that was the answer. Okay. Here's the poll ended sharing the results. And it looks like. Can you see it? You can see it. So what 31% res refuge. Is the winner buys by audience choice. Looks like. Nice. I think I really also loved. I think it was fun for the disabled. So that's going to be my speaker's choice. Okay. We have our winners. So after this session. I'm going to go in and make a, make a donation to res refuge as well as fun for disabled. Congratulations. We're on this call. You just won this webinar. So not only you can get pride as a nonprofit, but you can also get a small donation from the folks here. Thank you so much for that. Where are we here? So just to wrap things up over here. I know I'm a little bit over time. We talked about the winner. We do have some additional resources too. I know we didn't get to all the questions and I do apologize. We could probably do another hour just going over some of these questions with some deep dives. So if you're interested, if you'd love to have Jenner and I come back, then we can deep dive into some of these areas as well. But in the meantime, we do have some additional resources. We did talk about our Cosmox blog Cosmox.com. We have a ton of resources there. So feel free to subscribe to our blog. You get a weekly email with some nice resources. All of them are free where you can take advantage of whether they be webinars or blog posts or online guides and PDFs, you know, I started this company because I wanted help nonprofits. So as part of that, our social mission is to educate even if we don't have the opportunity to serve you with our fundraising tools. So feel free to subscribe. You've got a lot of resources there. But in the meantime, we do have a bunch of links over here on the nation forms, practices, the nation page practices. So all that good stuff. So feel free to check that out. And again, we have an attendee only special offer. So with our new partnership with TechSoup, we love to serve eligible organizations for those with under $500,000 annual budgets. Feel free to go to techsoup.org slash Cosmox. And then you can take advantage of the offer by sitting in your validation. And then we'll reach out to you on some next steps. And for the organizations that have over $500,000 in budget, we don't want to exclude you. You can contact support at Cosmox.com and mention special offer Jenna 500, which is Jenna's name with 500. And then we love to be able to provide you with a similar offer as well. So don't want to exclude you all. Very lastly, you can learn more about Cosmox through on-demand demo Cosmox.com slash schedule dash A dash demo. If you want to learn more about our product, it's about one with 10, 12 minute video recording, 14 minutes. I actually forget, but Jenna actually will take you through, through recording on the Cosmox platform. I can use this for donation pages, donation forms, as well as how you can use this for peer-to-peer fundraising, crowdfunding, helpful campaigns, all that good stuff. So I'll free you to check that out. When you do have a chance. And we actually went over the questions already. So I think we're all set. Well, thanks so much for your time today, everybody. I really had a lot of fun through this live critique of how to turbocharge your donation page. And we will be sending out the slides very shortly, as well as for the folks who want people's choice as well as speaker choice. I look forward to your hundred dollar donation. In your inbox very soon. So thanks so much today. And you all have a great rest of your week.