 For me gender research really hit home when I was doing research in West Africa on rice as a commodity and this was about 20 years ago and it was right when gender research was first being explored and trying to understand how what the implications might be and for us the aha moment came when we were doing participatory selection of rice varieties and they tried an innovation of having a women's group versus a men's group do a evaluation of these different varieties and the men said oh yeah these short varieties very productive we like them they're great we love them the women group came and looked at these short very short varieties and they said no we won't plant those kills our back because we're the ones who have to harvest the damn things and bingo there was a major just a clear signal as to what would be the future of that of those short varieties and so giving allowing a choice a range of of heights of variety was already a clear implication that nobody had thought of because they were just thinking about the productivity in the game now since I've been at Illry we've been doing gender research on and off over the years and have a have had a good solid record of a number of case studies but we have it's always been focused on more the social gender aspects and we have not been able to integrate that into what does it mean for our technologies how can our technologies be smarter how can our approaches to introducing livestock interventions be smarter and to me that's that's the challenge we still face is getting some kind of example that demonstrates to our scientists why it is worth their while to think about these gender issues and we just we haven't found that example that hits home but we will