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Fanta - The World's First Tastable Print AD!

Memac Ogilvy
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Published on Feb 12, 2013

How can you have people try Fanta's new taste, that's deliciously orange - without giving them a can of Fanta - while they are reading a magazine?

We found a way! How better to explain a taste than infusing the secret formula to a print ad? See how it works here.

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