 Black patients are more likely than white patients to be diagnosed with advanced melanomas at diagnosis, but they have a lower survival rate overall. This suggests that black people should be targeted in public health campaigns to increase awareness of melanoma and encourage early detection. In-depth interviews revealed that many black people are unaware of the term melanoma and its features and do not consider themselves at risk of developing it. Additionally, many black people are surprised to learn that melanoma can occur on palms, soles, and nails, which are often overlooked when discussing skin cancer prevention. Furthermore, black people reported feeling excluded from public health messages about melanoma, as they do not see themselves reflected in the images used in such campaigns. Finally, the importance of relationships with healthcare providers was emphasized, as well as the need for healthcare providers to check high-risk areas for melanoma, including the palms, soles, and nails. This article was authored by Eleni Linoz, June K. Robinson, Susan Sweeter, and others.