 It's no longer what have you done for me lately, it's what have you done for anybody lately. And, you know, we're at the day and age, we open up our cell phone, we can buy anything from anybody, so now what is going to be the reason we're going to make that decision? What are you doing with somebody else? Don't get me wrong, I mean, you know, I'm sure that our parents said that we were horrible, right? Our generation. And listen, the millennials, there's two types. There are the ones that feel they're entitled, they feel they need to get a billion dollars for their idea and they don't speak to anybody. And then there are the other ones who, they're working all day all night because that digital device is stuck to them, they're trying to save the planet that we ruined and they want to make sure that if you're doing something, you're educating and or giving to others. You know, some of the other things I'm seeing in other generations is they don't carry any inventory. You and I, you know, we used to move atoms, they use bits. You know, they don't use anything physical, you know, it's a lot of everything else. They don't want to own anything. They also, they also care about more of an experience than anything else. They'll pay for an experience. They're not the bling, you know, people anymore, you know, everybody's talking about bling-bling, they're not. They don't care about that. They want to travel the world.