 Oh, yeah, yeah. The ideas, what would you say is the most mean, misunderstood idea about Einran that we, of course, can explain better to the masses in a way that maybe they will see in a better light? I mean, I think the most misunderstood of her ideas and the ones that our enemies use most effectively against her is the idea of self-interest. It's the idea of what self-interest actually means. And they associate selfishness, which you put on the title of a book to jab at them. But they associate selfishness with not caring about other people, exploiting other people, being mean and nasty and horrible and being made off, being a lying, cheating, stealing SOB. If you don't know what SOB is, ask me afterwards. And it's a real cognitive barrier to people when they hear egoism or when they hear self-interest or when they hear selfishness, to consider what she actually said, which was this rational approach to your own well-being, to your own ability to thrive and flourish as a human being and pursue your happiness that does not involve exploiting other people quite the contrary, involves treating other people as a traitor, treats other people as values. And it is fundamentally benevolent. And I think we need to model that. And I think we need to, you know, behavior. And I think we need to do an ever-better job at explaining that and walking with people. And it's very hard. Because look, 2,000 years primarily of Christianity, having grained in our brain, literally fused two concepts together, right? Morality and altruism. Altruism means placing the well-being of other people above yourself, not being nice to people, placing their well-being above yourself. Those two ideas. So altruism is morality. So when you say morality is somebody, they think altruism. It's why it's so hard to communicate with people. And we need to find a way to make them rethink the concept and therefore introduce this new idea. OK, thank you very much. We'll close the session here. Thank you for listening or watching The Iran Book Show. If you'd like to support the show, we make it as easy as possible for you to trade with me. You get value from listening. You get value from watching. Show your appreciation. You can do that by going to iranbrookshow.com slash support by going to Patreon, SubscribeStar, Locals, and just making a appropriate contribution on any one of those channels. Also, if you'd like to see The Iran Book Show grow, please consider sharing our content and, of course, subscribe. Press that little bell button right down there on YouTube so that you get an announcement when we go live. And for those of you who are already subscribers and those of you who are already supporters of the show, thank you. I very much appreciate it.