How to Run a Kickass Kickstarter Campaign | MAP15 Master Class with Palette (MAP13)





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Published on Apr 23, 2015

Presented by Djordje Dikic, co-founder of Palette (formerly SwatchMate)

Want to take your crowdfunding project to the next level?
Find out how to launch your next big Kickstarter campaign from the CEO of Palette (formerly SwatchMate).

Palette (Swatchmate) participated in the MAP Startup Accelerator in 2013. They successfully raised over $150,000 from both Kickstarter and Indiegogo; surpassing the initial target of their Kickstarter campaign by 82%.

The 'How to Run a Kickass Kickstarter Campaign' covers practical steps on how to drive a successful crowdfunding campaign, hit your targets and build meaningful relationships with your customers.

- Positioning your product and video to stand out from the crowd
- Crafting a message which resonates with your target audience
- Engaging prospective users
- Driving traffic to your platform
- Criteria for an Australian Kickstarter campaigns
- Building relationships with your customers, post-campaign

Djordje Dikic, CEO, Palette
Djordje was once a Creative, then he became an Engineer. He’s now very happy to combine the two after co-founding Palette, focused on designing technology that enhances creativity. He has been awarded several design awards for his efforts, and is often found wondering why more people don’t use his preferred inter-human salute: the classic High-Five.

Palette make it incredibly easy to capture beautiful colour in the real world. Think of them like Shazam, but for colour. Palette bring colour into the 21st Century with the world’s smallest colour detector, paired with the world's most colourful app. They enable renovators to match colour to paint; designers to capture inspiring colours; photographers to calibrate their monitors; and, for the visually impaired, Palette is opening up the world of colour with audio cues. Whoever you are, Palette is your passport to the world of colour.

Palette was co-founded by University of Melbourne alumni Paul Peng, Rocky Liang and Djordje Dikic.

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    • Melodee
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