Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Apr 28, 2014
This video describes our study which empirically tests whether utilizing a narrative or story format produces a greater or longer lasting impact on cervical cancer prevention and detection related behavior compared to a more traditional nonnarrative format. What is most exciting about our intervention is the ability it demonstrates for narrative communication to be a powerful tool in addressing health disparities. Although this research focuses on cervical cancer the results of this study have clear implications for virtually all health care communication.