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Transforming Cancer Knowledge, Attitudes & Behavior Through Narrative

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Published on Apr 28, 2014

This video describes our study which empirically tests whether utilizing a narrative or story format produces a greater or longer lasting impact on cervical cancer prevention and detection related behavior compared to a more traditional nonnarrative format. What is most exciting about our intervention is the ability it demonstrates for narrative communication to be a powerful tool in addressing health disparities. Although this research focuses on cervical cancer the results of this study have clear implications for virtually all health care communication.

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