 Right now what we're seeing is that more and more people are going to their mobile phones to shop for the necessary items that they need. Welcome to the We Are Slam Show where we share marketing agency insights, best practices and ideas to help your business grow. My name is Tyler Kelly. I'm the co-founder and chief strategist here at Slam Agency. And today I'm going to share with you the five absolutely must-haves on your website if you want to do online sales. When I talk about a must-have, what I'm talking about are the things that are necessary in order to convert somebody from a shopper, from a looker to a buyer on your website. You know, in the brick and mortar world you have an opportunity for these people to walk into your store, to come into your office, you can do the wine and dine, you can build the relationship online. That's not always the case. Online you have to do things right here and now in a way that drives trust and credibility and in a way that makes their experience from looker to buyer seamless and simple. Okay? So the first way to do that, especially right now, is to make sure that your site, that your store, that the online store platform that you're using is mobile-friendly because like it or not, you know, when people are at the office every day they're able to get on a desktop and do business that way. But right now what we're seeing is that more and more people are going to their mobile phones to shop for the necessary items that they need. So what this means is that your website should look just as good on a mobile phone as it does on a desktop and this should be a critical priority for you at this point in time. Number two, we talk about conveying trust and credibility. I want to talk to you about trust indicators. This is super important. A perfect example of a trust indicator is a BBB accredited seal. BBB accredited seal tells your customer that number one, that your business follows and adheres to a certain set of ethical guidelines, a certain set of principles that place you in that upper echelon of businesses that you're not necessarily, you know, a business that you need to be concerned about. Along with that seal you're going to have a letter grade and I'm sure because you're watching the show that your letter grade is probably in the A category, you know, an A minus and A plus something like that. And what that means is that you're trustworthy. Another way to convey trust is to make sure that your site is secure, that it's the HTTPS, that you have a security certificate, that when they're typing in their credit card information that you have right there, you know, next to that box a lock icon that just reinforces the fact that, you know, they're going to type this information in and their credit card is secure. This is super important to convey trust, okay? And then finally provide a guarantee, a guarantee that satisfaction is guaranteed. You can always say 100% satisfaction guaranteed or your money back. And a lot of times business owners are like, man, that's a big commitment. But here's the thing, if you make that commitment to your customers, you're going to win customers, you're going to win more customers. And as you win these customers, I guarantee you that the percentages are so small that even when the customer's not satisfied 100%, they're not going to ask for their money back because it just goes against our human nature. Now every once in a while, you know, there's an outlier that's going to take advantage of you. But overall, what we know is that it's going to benefit you to provide that 100% money back guarantee. Okay? So those are some ways that you can convey trust and credibility in your brand, in your website experience for the buyer who's on your page right now. The other thing I want you to think about is design. You know, if you're advertising in pay per click and people are coming over and this is the first time that they've come into contact with your brand, they are going to give an instant judgment based on your design, based on the cleanliness, the simpleness of the user experience. So they're going to judge whether or not they think that you are a credible business. In an instant, they're going to land on your page and they're going to make a decision whether or not to spend money with you. Okay? So do yourself a favor and at this point in time, invest in a high quality design. If you're not sure if your design is high quality enough that will pass that test of, do I, will I spend money with this person or with this business? Send me your website. I will take a look. Put it in the comments. It's a simple yes or no. It's a gut feeling. I'm not going to try to sell you a website. I'm not going to tell, you know, nine out of 10 people that they need new design. If I think that it passes the test, I'll let you know. The next thing I want you to think about, number four, is to make the checkout easy. Okay. Right now we are all doing a million things a day, you know, a lot of people have kids at home. A lot of people are, you know, trying to do work at home. There's just, there's all this stuff that's happening right now. It's a very unique time in our history as Americans, as individuals, as, as, you know, this is the first time that we, we're dealing with something like this. Make it easy. Make the checkout easy. The least amount of steps, the better so that I can get in. I can make a purchase and I can be on my way. And finally, and this is the big one, especially right now, I want you to interact with your customers. Okay. We're all sitting at home. We're all on computers. We're all on mobile phones. Like I said, we're doing a million things, but this is your livelihood. This is how you're making it through the storm. This is how you're going to get to the other side is by transitioning from brick and mortar to online sales and thriving in this experience. Don't just take an order, ship it. Don't just take an order and have somebody come pick it up or whatever the case may be. Communicate. Say thank you, express your gratitude for this person buying from you. Don't do it automated. Do it personal. If you, if you're a small business owner, if you're a founder, take time to communicate. Right now, people want to know that there's people on the other side of that screen that are thinking about them, that are interested in their wellbeing and that are grateful for the purchases that they're making online. And the best thing you can do is to communicate with your customers. That's what you can do. That's what you can ask your teams to do. Get personal. Remember, it's not business. It's personal. So get personal and just be there. Be there for your customers, for your team members, for your vendors, for your distributors. Be there. This is the time when we all need to be there for one another. And so that's where we start. Next week, for those of you that have, you know, been watching each week and you're not quite sure if you want to do the whole online store thing, but now you're like, yes, I need to do it. It's time. I'm ready to do the online store thing. I'm tired of sitting on the sidelines and I'm getting back into business. Next week, I'm going to share with you the things to look for when evaluating an online store solution. So if you haven't picked one up yet, this will be the show for you. It's what you should look for when thinking about what type of online store solution should I invest in? Should I invest in a monthly and, you know, like a Mac Daddy big time software solution? Is it something I can do on my WordPress site or should I just, you know, scratch all that and just take orders over the phone? We all have different needs and next week I'm going to be sharing that. If you've enjoyed this show, share it. Share it with a friend. Leave a comment in the social media feed. If you're watching on YouTube, hit me up, ring the bell, tap that bell. If you're listening on a podcast network, Spotify, iTunes, Pandora, wherever that may be, subscribe, rate and review. We value those reviews. That's how we can get out in front of more people. Share it with your friends and family. Thank you for tuning in. I will see you next week. Thanks for watching. If you like what you just watched, subscribe, then hit that bell. You'll be the first to be notified when new content goes live. After that, you can watch more videos from Slam Agency. We've picked something we think you'll love.