 What is up everyone coach Rob DeBoer here back again with my great friend Dustin Schaefer Thanks so much for tuning in buddy. And I think yeah, and Based on the feedback. This has been extremely well received I know I've had people in the health fitness nutrition industry reach out and say, you know I do appreciate you guys going above and beyond trying to address and Ironically a lot of their questions are being answered. Well, no surprise For those that aren't familiar with the channel with this live We're doing the top 10 objections kind of having fun with it late night With late night with David Letterman style who made the top 10 list famous So we thought, you know, what were the top 10 objections that we've heard over the last eight years? To drinking ketones supplemental ketones as a health fitness nutrition industry expert What are their objections and this one comes up on occasion? I think people are taking their health so much more seriously these days now. They're willing to invest more but number four the top 10 objections today number four is I Heard ketones were expensive. I'm gonna throw up straight to you. Wow Yeah, you know, it's funny is is As a guy that I had to do the kid you ain't died just everybody knows because I have a lot of health problems I was dotted diagnosed with a immune disorder had a brain injury. I needed my knee replaced in my 20s and The first thing I'll tell you Rob is sickness is expensive I was almost a hundred and a hundred forty hundred fifty thousand dollars of my own pocket Because it's not everything I did got covered to try to get my health under control. That's expensive and so When you see something that can enhance your life, right as much as this does this is not expensive So when we launched my clients would ask like, you know, like why should I drink this product? Like and I'm telling them, you know, some of the sciencey stuff and the benefits that you get and I go You know, I go, this is an investment in your health I go the most important thing for you to realize is that there's nothing I can do for you that this product can't think this product Will do for you meaning that I can't do what the product is gonna do for you So to me this product is more valuable than my sessions and I wasn't cheap By the way, they've paid me some good that good cash But I was like this is gonna change your health way more than I can and this is gonna work on you Why you're not working with me? so Once they understood the value of how important this was the cost was no longer an objection because I can tell you what an Alcoholic beverage out with my wife is anywhere from eight bucks if I'm lucky to fifteen dollars for one drink Right and that's expensive because I know that's not providing me with long longevity and health and an amazing experience of my life Love it and two words always come up to me credibility and compliance In other words, this is one of the most credible products We've likened it to creating in the past videos and some of these objections How well researched it is it is all of the patents that are available online Go do your due diligence dig in and try to make some sense of this and that's really our goal But the reason I say Kind of credibility and compliance is Imagine what people would pay to actually have success like what if there was some certainty? So I think kind of the reason people liken the cost or that issue even comes up is this isn't just another protein This isn't another branch chain amino acid. It's not an energy drink. This is a whole new category creator And not only are we at the top of the category. We are the category right multiple patents the applications the science the structure everything that embodies this product for the last eight years has been validated at the highest level from the top researchers around the world and What does that mean? Like what does that mean for well? I've always found look people will pay for success people will pay for results The question comes in as will it work for me? And that's one of the things I love about prove its keto now It works all the time every time for everyone and we can even quantify that Dustin. So imagine if someone Wanted to lose weight or have better brain cognition or just feel better throughout the course of the day We've got you covered check the box. Let us show you why and then I take it a step further. Look What about our community? You know, it's interesting part of prove it in the community is The amount of information you can gain I can show pretty much anyone We have a free product program, but let's just call this the price of lunch or the price of an adult beverage It's probably cheaper than adult beverage certainly out in California where you are But I can probably help almost anyone account for the cost Just by showing them how to shop as long as they're being compliant to what we as Health fitness professionals want them to do and so that's why I think number one You'll never compromise your credibility number two your clients will see greater compliance When they're using this product and now all of a sudden cost becomes a non-issue, right? You know, you got me thinking here and I thought about this It's like if you're a health professional professional right now watching this, why do you charge so much? You know, why do you charge what you charge? You know is because you're the best is because you have a good personality because you get results You know, what does that look like for you and hopefully you value that because you're good You've spent the time and energy to get to where you are and you care and you have this compassion for your helping your your patients or your clients or your patrons and That's what we do here with prove it and we have a product that is just the best It's the best thing on the market It's probably the biggest Rob. I was telling to the dr. And we were talking about this may be the biggest breakthrough we see in the century from a health and wellness perspective Like it's hard to think we like we like we hope something cooler comes, but but this is it This is like the biggest breakthrough. We'll probably see in our lifetime. It's least in our careers And so what's exciting about that is that you're able to provide now Not only you're the best but you're able to provide the best to them And that has a value to it and we hold that value to a high standard because not only are we Are we providing the best technology in the world? We're also providing the best community Collaboration mentorship coaching. We have the number one educational platform around key tones intermittent fasting and human optimization Around the entire world and we get to work with these top thought leaders and researchers from NASA scientists to help us Understand, how do we elevate our life not just for ourselves But our clients and our sisters and our friends and the people we care the most about so you're getting more than just a Product and then most people just save money just because they don't eat crap as much that in itself covers the covers the deal So I think it's a it's an easy value once you understand what it is that and then you touched on some Let me just be very clear What this product offers unlike any other product of any other time Dustin eight years ago what we can accomplish as of eight years ago was the condition we couldn't accomplish Like like to put this in the perspective you couldn't experience a Incredibly Metabolically beneficial condition in your body unless you followed a very strict well formulated diet that you know I say nine out of ten but ninety nine out of a hundred people so nine point nine out of ten never could or would Right, so we're able to put you in a condition for the first time Just as of eight years ago. This didn't exist. Thanks to DARPA some really smart people Patrick Arnold Dominic Augustino Scientist and and and grant money down at the University of South Florida through you know people much smarter than you and me So this isn't some gist You know here today gone tomorrow This is here to stay and I think you're right. It will rival some of the greatest dietary supplement applications of all time for Time all time. Yeah, the the the I mean it's it's huge Doing the key to a diet because I had to I didn't want to I had to It's like it's like walking in the snow both ways uphill, right? And then somebody drives by you in a big old truck with big hunk and tires on it and you're like What is that? Are you kidding me? You mean I can just take one of those It's like the invention of the iPhone or the invention of the airplane It's a shortcut to optimization of human health And it's a breakthrough. That's it. That's that's an unbelievable opportunity and breakthrough For people to take advantage of and once people understand it I think they'll understand the value at a higher level and to be honest eight years ago We were the only company in the world now There's a lot of people saying keto that don't actually even have ketones in it And they're not elevating to a therapeutic level and in such a way and that's something that maybe we'll talk about in the future That you have to be aware of you can be a little confusing Because there's a lot of you know There's a lot of crap that's going to be out sprinkled out there because you know We live in a free world to do that Which is not a bad thing. It's just you got to do your homework and that's why we're doing these Love it. So y'all thanks so much for tuning in. This was Number four of our top 10 objections to drinking ketones from the health fitness nutrition industry We want you to like we want you to share we want you to show this to Your trainer your coach your skeptics your people that are in shape out of shape We want to answer the objections and quantify your questions Because it's certainly what we've had over the last eight years. So dustin. Thanks so much for tuning in Appreciate you being here. I can't wait for the top three yet. Come on. All right. Cheers guys