 I've been lucky enough to know a few of the people that worked directly with Steve Jobs, including his chief of staff, this guy, James Higa, brilliant. He would come up with a concept of, I need to be able to find any one of my songs in three clicks. That's it. Go and do it. It was not show me things constantly and James said to me, he said, in our exec meetings, that would be three hours, four hours long every week, we'd carve out time and for three hours we'd discuss things like, what is a better city design, Tokyo or Paris and why? Not, how are we going to outmaneuver Microsoft? And that's just so different than what you would think you could read Walter Isaacson's amazing biography on Steve Jobs, which is so detailed. So he's the best biographer in the world and yet it doesn't capture how he actually thought or how executive meetings would go. They're very, it's very different than you would think.