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Kill the K-Cup

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Published on Jan 7, 2015

In 2014 the use of the K-Cup reached unparalleled levels. Output became so high that there was enough discarded K-Cups to circle the earth 10.5 times. The numbers continued to grow until the day of the invasion ...

Know your facts:

1. In 2013, Green Mountain Coffee produced enough coffee pods to wrap around the equator 10.5 times.
2. The new Keurig 2.0 does not offer reusable filters and the existing “my K-cup” filter does not fit on the machine.
3. Green Mountain only makes 5% of its current cups out of recyclable plastic.
4. Keurig Green Mountain’s mission is to have a Keurig System on every counter and a beverage for every occasion - hot, cold, maybe even soup.
5. The pods are made of No. 7 plastic, which can’t be recycled in most places. They have an aluminum lid, which is hard to separate from the cup. Even if the plastic, aluminum and coffee could be separated, the pod is too small to be handled by most recycling systems.
6. TerraCycle, a company that provides recycling solutions for spent coffee pods, has teamed up with Tassimo, Mars Drinks, Nespresso and Illy, but despite reaching out to the company multiples times, has not be able to develop a relationship with Green Mountain (Keurig).

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