 I'm with Chris Zoller in the Polar booth. What are you guys showing off today? So we have our new Polar A300, which combines the best in activity tracking and heart rate training functions in one device. This is audio and video, so I'm gonna be describing things. He's got a smart watch-looking thing. Okay, yeah. Whatever you want, activity. Yeah, it's a sports watch that will register wireless heart rate. So when you're training and exercising, you could work out at the right intensity for the right amount of time. And it'll also track steps and sleep, and activity throughout the day, and your calories as well. It's a pretty nice look of watch, actually. I like sport watches. Yep, they come in a bunch of different colors. So I see black and gray and white, and blue and pink and yellow. You can interchange the straps, and you can buy multiple straps with one device. So you can color coordinate based on your outfit. So how does it measure the heart rate? So there's a wireless heart rate sensor that you wear around your chest, and this transmits the signal wirelessly to the device. Oh, I see, I see. So it doesn't do it through the wrist. Why can't they do it through the wrist yet? Well, a heart rate sensor's the most accurate way to do it. But I mean, why can't you do the heart rate sensing on a wrist? Why does it have to be on your chest? Well, every time your heart beats, it sends out an electrical impulse. It's the best way to measure that, and the most accurate way to do it is from your chest. Okay, so it's an accuracy thing, because I mean, you can get a heart rate from a wrist. Well, you can get a heart beat from a wrist, but your heart rate is only done through your chest. What's a heart rate versus a heart beat? Well, a heart rate would be just blood flow through your wrist, which you can get a heart beat out of it. You can estimate it, but it's an estimation. I see what you're saying. I see what you're saying. I noticed some other things. There's something over there that purple thing that doesn't have a watch-looking face on it. So this is a polar loop, which is an activity tracker, so it's meant to be worn as a discrete activity tracker, and this will also record steps throughout the day, activity, and your calories, and it'll send all of its information wirelessly to your smartphone, so you're able to track everything on an app and a web service as well. Very cool. It looks like for the listening audience, it's purple, and it's kind of more like a bangle than it's not tight to your wrist. Yeah, well, it should be tight to your wrist. This is, you saw it. Oh, I see. Okay, didn't want to misrepresent. Black as well, and blue. So are all these products shipping? Everything but the A300, which is shipping in February. Great, thank you very much. Thank you. If you need people, find your products. Polar.com. That's P-O-L-A-R.com. Correct. Thank you very much. Thank you.