 Hey, what's everybody? It's coach Swift today. I want to talk to you about why when you run a sports performance training business you do not want to Do it for only one sport or two sports you want to be open-minded To taken on all sports, okay There is some difficulty in this but there are several reasons why you want to do this At least start off by doing this and always being open-minded For your training program having those Other demographics of sports. Okay, so one if we include football basketball volleyball soccer softball baseball track hockey wrestling golf tennis, okay all those Then you are opening up for more people to be let into your program Obviously, that's a no-brainer coach Swift. Tell me that I don't know Okay, so a big mistake that people do is in sports formants. They only try to go for the One sport they truly care about I see it all the time in my city and it's always towards football Not only is it towards football? It's just sports performance training for like two positions in football, but they don't market it that way But they only take them. Okay? If you're gonna do that you might as well just call yourself a quarterback trainer a running back trainer as far as football goes a Corners and safeties trainer or a wide receiver trainer if you're a sports forms trainer you help all athletes get Faster stronger more explosive. You help their agility Hopefully in 2023 you are realizing the need to help them in their Nutrition from simple guidelines in that even that means just telling them over and over kick out soda and drink more water Eat more protein all that kind of stuff. Okay? You want to expand it all okay? I'm in a city that's over two million now in the beginning I opened it to everybody now because I'm in Texas Obviously most the people I got in the beginning and still get are gonna be mostly football. Okay? Before I had my name though, I couldn't be that selective Okay, I wasn't an expert yet and any one position any one sport my goal was Bigger faster stronger. Okay for everybody. So there would be times as of the track of the fields that as long as they had Tennis shoes and a pair of cleats. I was gonna get a lot of athletes anyways I was gonna have baseball soccer softball And football players all out there I had multiple sports out there and a lot of them played other sports to another thing A lot of these athletes are multiple sports. So you might as well take them all in You don't need to get super specific for a while in their athlete performance training So you might as well peak up the amount of calls that you can get. Okay? Like I said, eventually though, I became known more for not just football players, but more for helping Off its linemen defense alignment and linebackers become bigger faster stronger in the right way I now have a lot of volleyball players. I wouldn't think two years ago. I had three volleyball players I now have 25. Okay, and that's not even and that that's still without me doing bigger groups During the school year when they're all busy with club. Okay, so you want to be open-minded to training as many sports as possible It's not until some years later when you really captured the market in Results you've given that you can market a lot of hands shaking with club coaches high school coaches parents that you can Master that one group, but even then nine times out of ten I'm gonna say you need to be open-minded to all sorts of sports. Okay? If you're not then you might as well, you know, like I have a friend he does Sports formants, but for just golfers. Well, he can do that because he has probably 50 golfers that come into his program Okay, but he's still allowed when he moved into his own location. He's still allowed anybody who was Volleyball basketball football track baseball to come over into his program. Okay Now that he has another trainer under him, is there room to change this? Yes, okay And he even told me it's a very bold risky move because for sports formants I'm saying only one sport after this date can come. Okay So strengthen numbers And you will learn how to piece that all together and you don't want to cancel the market The market will gradually work itself in. Okay, like it did for me mostly football Mostly volleyball out of football was mostly certain positions But I still get phone calls for baseball. I still get phone calls for soccer As long as they're open to training for that big athletic foundation that I work for We're going. Okay. So Work your strength in numbers. Don't be Against any other sport as long as a parent knows that you're there to build a totally big athletic foundation that fitness that conditioning That whole entire movement development is gonna help them in whatever sport they're in and you're not just trying to be Sports specific or anything You're gonna make a killing in this industry if everything else goes well, okay? So keep that in mind. I hope that works out And I wish you all the best of luck after this as you go take on more phone calls with every single sport parent out there