 The biggest cheat code in the online world today is having a personal brand. If I want to make a thousand dollars today, all I really have to do is wake up, write an email, write a social post, put an offer out there, and I can make the money I want from my personal brand. Now, of course, you need something of value to share. You need something that other people want to learn about as well. So I talk a lot about copywriting, email marketing, content creation, and building and monetizing audiences online. That is something that other people want to learn about. But if you have anything of expertise, anything of value that other people want to learn about, whether you're an expert, consultant, coach, course creator, agency owner, service provider, doesn't really matter, you should be building a personal brand and creating content as well. It's a huge cheat code, and it's going to set you up in future proof your business so that whenever you need to make money or whenever you want to launch a new offer, you can go to your personal brand, you can write up a piece of content, and you can make the money you want.