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Uploaded on Apr 14, 2009
Chief Executive Optimist Bert Jacobs focuses his energy on where the brand is going next. He has defined branding as knowing who you are and acting like it and ensures that every aspect of the business and all business decisions made by company leaders are driven by clarity around the brand and its values. Innovative initiatives, such as the national expansion of Life is good Festivals and the companys Genuine Neighborhood Shoppes program keep the Life is good brand fresh and growing. Jacobs is a much sought-after speaker whose lessons on branding are applicable to organizations of all sizes.