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Service Design: Beyond Customer Journey Mapping

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Published on Jun 19, 2012

User Centric is now a part of GfK! Read more about GfK's UX Journey solutions. (http://www.gfk.com/ux)

Abstract of webinar:
Often, Service Design approaches can ask too much of an organization too soon. The difficulty is how to implement the opportunities uncovered from customer journey mapping. We recognize that companies work in silos and don't change quickly. We've come up with ways to guide organizations through prioritized decision-making that will result in a meaningful change to the customer experience.

This webinar will focus on sharing consulting experiences and thoughts on how organizations can adopt Service Design in a manner that focuses effort and drives measurable business outcomes which work within existing organizational structures.

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