 It's really a privilege and honor and you know if there was the equivalent of celebrity sightings in the marketing and advertising industry this would be it. Many of the women that are here have been my role models and peers and mentors and friends for many years and it really feels like a real celebration. Great women leaders actually know the balance of both feminine and masculine energy so I think their ability to switch on their femininity but also be able to bring a lot of the things that are successful about being a boss. Sometimes those sort of span both genders but I think the biggest thing is I think femininity and feminine energy is now in vogue. Empathy, collaborative skills, multitasking are all things that now every leader whether it be a man or woman are looking to do so I think women are going to be the new bosses and you know I think we have the advantage.