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Published on Apr 21, 2015
The importance of holistic approach to big data and how to do it step by step. If you leave out in-store promotion or TV your digital big data analysis will show results that lead to costly decisions. This short course webinar will condense the process of mobilizing all of the big data relevant to your brand so you can see what is really going on in terms of power economics and bend it to your will.
• Matching the safe haven way • Having all the stimuli that matter • Avoiding noise from indirect linkages • What sample size do you need for each type of decision • Data visualization and condensation for maximum right decisions with speed • Typical timetable of steps
Presenter Bio: Bill Harvey began as a media research analyst at Grey Advertising in NY and then Manager of the Applied Sciences Division at Interpublic. Harvey’s early career was focused on building media optimizers. He joined Arbitron where he invented new report formats for all TV and radio reports which became industry standards to this day. His company Next Century Media was the first to collect TV set top box data to research grade, introduced addressable commercials, and a data-driven program recommender for viewers. His company TRA now TiVo Research holds four issued US patents in which Harvey is first named inventor.