 The entries regarding the public sector category were deliberated in great detail by the jury. A lot of thought and deliberations and detailed discussions went into all the entries and we had a really tough time in deciding the winner and we had to take into account so many different aspects of the campaigns by all the public sector companies. The type of thought involved behind the strategy, the media mix adopted. The results which their campaigns got and over the overall public relations strategy of the public sector unit had to be analyzed and based upon that we have decided to award a gold medal to the winner which the jury felt were the best this year.