 What is up everybody? Welcome back to the channel. I don't know how long this video is going to go on, but this is just Important stuff that I'm doing I'm getting ready to launch a whole new product a whole new Campaign I set up a whole new ad account And so all I'm doing is simply making sure that all my custom audiences are set up Custom audience or audiences are super super important For the simple fact that you want to be knowing who lands on what page if I opt in like for example if I go to Like let's say for example, I bring people to this page over here, right? So I have my Facebook pixel tracking whoever lands here And that's up here the Facebook pixel right people who land here and actually view the page That's one one particular audience, right? And then what I can do is everyone who actually opts in and they end up putting in their name They end up putting in their email, and then they opt in In fact, you know what? Let me just do a test And let's just put let's just put whatever let's just put any any email So someone comes here and they opt in and they and then they click on teach me Facebook ads this page that they land on this is the thank you page, right? It's great to connect with you check your emails and stay in touch I have a ton of value coming your way This is what you call a thank you page it could be whatever it could be a video it could say thank you It could be whatever right, but this it's so so important that your Facebook pixel is also tracking this page specifically and that you actually set up a custom audience of Everyone who lands here because when I go run the next Facebook ad let's say it's for the same exact Campaign I want to be able to exclude this group from ever seeing any more ads because I don't need them to see no more ads They've already opted in so that's one huge huge reason why you need to be setting up custom audiences So you could start segmenting all these people that are landing on different pages within your funnel, okay? So that's what I'm going to be doing right now. So who knows how long this video is going to go on It's going to be more of a tutorial And so I hope I don't lose you guys So let's go with I need to start and in a lot of them I already set up But I'm coming in here into the ads manager just to double check okay to double check and add more pages because I did add More pages so I have to make sure that before I start running ads on this I got to make sure that these these groups these audiences are segmented and and and and and set up correctly so you come into your ad manager And all you're gonna do is click on these three lines and you're gonna come down here to all tools and click on audiences Okay, so this right here is super powerful And then I'll show you how when you go and set up the ad how you can include this group or you can Exclude this group. So I can either run ads to every single person, you know, that landed on my page Let's go back to This page right here So I can set up a custom audience of everyone who landed here And then I can also set up an audience for everyone who landed here on the thank you page, right? So let's do Let's do this so let we clicked on the three lines and then now we're over here in custom audiences So right here where it says create audience you can customize and not you can create a customer You can customize an audience custom audience create one and you can create a look-alike audience Okay, and then and then there's your saved audiences. So these are a few that I already set up and then And then I'm coming in here to to recheck them and and to update them And so I just thought I'd show you guys how I'm doing it. Okay, so This right here Podcast guest. Okay, this is a podcast that I'm gonna be starting Very very soon and this right here. You can see people who visited specific web pages So it's everyone who visited my thank you page, which is the podcast Confirmed so this right here is the thank you page when someone ops in and then they go to a thank you page The podcast is confirmed. That's that group of people. So when I go run an ad I can always exclude This group from seeing the ad or if I want to run an ad to everyone who actually was a podcast guest Then I can also include this audience and run an ad directly to them So this right here you guys is what it's all about Is your custom audiences and making sure that your links and and all this stuff is set up correctly So this right here is course students and this is this is an example This is why I have to redo this. I'm updating this one. So let's go into this one and let's hit edit And then what I'm going to do is I'm going to simply come over here To my and this is what I don't have set up yet. So let's um Let's go with This link right here And I'm going to even rename it probably so let's name it. Let's go back and let's um Let's x this out and I'm going to paste this link and I'm going to go 180 to 80 days and I'm going to name this one um tsre web class Web class um What can I name web web class? viewers So these are all people who actually viewed That web class. Okay, so I update it hit the blue one and then I hit done. Okay, so That's that and then let's go to Okay, perfect. So I'm glad I set that up. I'm glad I set that one up. Okay, so web class viewers So everyone who watched it, right? So they they they come to this page for example This is the opt-in page, right? This is the opt-in page and then they opt in and then they watch it Now there's going to be once they purchase They're there's going to be a thank you page and then that's when I can simply create another another um Audience around everyone who actually purchased and so when I go run my next facebook ad I can exclude that group Okay, that audience super powerful and super super important. So here's another Custom audience that I need to update So let's take out this let's take out that and then this one is Let's go to my categories and let's go to stop clicking invite And this one is going to be Customers. Okay, so let's go with People who landed on this page and people who landed on that page That is going to be Who I exclude so let's get this link It's this link right here We're going to copy that and then we're going to paste it in right here And then we're going to also grab this link. This is another part of it Anyone who reaches these pages Are actual customers Okay, so that's that right there and this is right here customers So Let's update audience And done Okay, so now let's go to Clients let's hit edit and let's see what pages Are here. Let's go ahead and Take that one out. Let's delete or let's close that and let's go to Clients so anyone who landed on This page And what I'm going to do is actually edit this Okay, so anyone who landed on this page Is already a client Okay, so I don't need them Seeing any of my Of my of my ads right there already a client So let's let's hit that hit done. Okay, so we got that and let me see if there's any other pages Strategy call. Let's see should I include that? Um anyone who scheduled a call? No, I'm not going to include that one So let's go to the next one. We got book customers who haven't purchased course So let's edit this one So we got all these different ones right here And what I'm going to do is I'm actually going to delete all of them And I'm going to start this from scratch Um exclude Okay, so let's leave that And then what I'm going to do who has who haven't purchased course Okay, so this is going to be Book customers Who haven't purchased course? So let's go to we're going to go to free book And I'm going to simply grab the link For the thank you page Which is this one right here? So I'm going to add this link I'm going to add that link And then what I'm also going to do is I'm going to come over here to paid book I'm going to add this link And then the exclude so these are people These are who people who got my book right because that's how these are those are the two links These two links up here. They got my book So they're a book customer, but they haven't purchased the course So that means they haven't they haven't reached these links over here. So I'm excluding people who meet any of the following criteria, so You can include and that's what we did at the top Right. We included these two links and then we excluded the actual Pages so let me go ahead and do this I'm going to Delete these ones delete these ones and then I'm going to go to Let's go to This link I'm going to paste that one there And then I'm going to come over to this link And then I'm going to paste that one here Okay And then also what I'm going to do is I'm going to come down to I'm going to grab this link We're going to exclude these ones too And then I'm going to also grab This link Okay, so let's let's put that there book customers who haven't Purchased course so they landed on these pages. So that's how I know they're a book customer and they they haven't landed on these ones. Okay so Any other pages I need to include on that one That's all I'm going to do with that one. So I'm going to update the audience Okay, and then I'm going to hit done And then what I'm going to do is This one right here Let's edit this Okay, and we're going to delete this delete this delete this Delete this delete this And then what I'm going to do so these are Visitors who have not purchased course. Okay, so let's go to that campaign or that category Visitors who have not purchased course So what they've done is they opted in And they landed on this page They landed on that page Or they may have landed on this page But they haven't landed on these other ones So they haven't landed on the full access And they haven't landed on this other like add access Okay, so that's that And then name your audience so visitors who have not purchased course Okay So we hit that we had done and then we got This next one which is email steps one through ten Who have not purchased course so let's go to Those are all correct. Those are all correct um Actually, those are all correct I'm going to leave all those the same Actually, this one like add access Full access so let's go back It's this link right here Put that in there And then I'm going to grab this link down here So they visited the other pages And they've never visited these ones. Okay, that's what that is include exclude Okay, so Email steps one through ten who have who haven't purchased course Okay, so it's actually um Email steps one through five. Okay, so you can name it right there And then you just simply update the audience. So let me see here And same URLs Okay, so I'm going to delete those ones Okay, so Who haven't purchased course? Okay Okay, cool. Okay, so we got that let's update audience And then we hit done and then we're going to go to Book customers make sure that that is updated edit So they reached. Thank you. They reached one time offer And what I'm going to do is I'm going to X all these out And I'm going to start that one fresh. So these are tears Book customers. So let's go to Actually, did I already do this? Let me Let's just do let's do it. Okay, so let's do Actually, didn't I already do this? Let me see Book customers. What was the first one I did? um Okay, book customers who haven't purchased Course, okay, so I already I already got that one actually. So what I'm going to do is I'm going to actually I'm going to delete that one. I'm going to delete that one. So let's I'm going to edit this Your ads that are reusing this audience. Okay deleting. We'll permanently remove it from it. That's fine. Delete audience Okay, so because I I do believe I had a duplicate that was a duplicate. Okay, so Visitors who have not got book. Okay, so this right here, let's update this. Let's edit this okay, so That's perfect. So those are the two links for my book and then And then they haven't landed on any of these other pages. So let's delete these because a lot of those links are not correct. So let's, I'm going to, I'm going to put some new links in there so so they have not visited this page. So they have not visited that page. They have not visited. We've not got book they have not visited. Actually, I'll leave that. Let's go to the paid book. They haven't got here. And that's all I need there. That's all I need there. So they landed here. Right. This is an audience of people who landed on these two pages, but they haven't landed on these two. Okay. So these are visitors who have not purchased. Okay. I'll just put who I've not got book who have not got book have not got book. Okay, so update audience. And that's how you do that you guys that's how you do that now I showed you a bunch of editing. Let me see if I can just simply create one from scratch. So we create audience custom audience. I think I got everything I need right there but let's see if I can just actually I'm glad I brought this up because what I just did is I did a website. I'm glad I brought this up. I just created a bunch of audiences around website links. Okay. What you can also do is create a custom audience around your list. So if you have an email list if you have a phone number list if you have any list on a CSV file. You can simply upload it here and create a customer list and then hit everyone who has who who is on that list. Okay. Offline activity. I don't mess with app activity. I don't mess with use Facebook sources. So right here I can start creating audiences of people who watch X amount of my video. This is super super powerful. Anyone who visits my Facebook page. I create an audience around those people. So this right here you guys is how you can run ads to very specific groups of people that are already engaging in your shit. This is super super important. So I go with websites a lot. I also customer list is another one that I'm going to be be implementing as well. I just haven't downloaded the my my list into a CSV file. That's what you want to do. So with Karcher, for example, I use Karcher for everything. There's a 14 day trial in the description profit with Karcher dot online, but I use this for my email communication. So as I'm building this list, because this whole book thing this is just to build my list right. I have this list inside of Karcher. What I have to do is download that list into a CSV file, and then I can upload it and create a customer file right here. So I can use a file that includes customer lifetime value LTV I can use a file that doesn't include, or I can import from Melchim. So let's say I use a file that doesn't include. I come in here, and then I can simply original data source, you're going to have to choose one of these did you get it did you get it from customers or partners. Did you get the list directly from customers or did you get it from partners, you know so you want to make sure you specify that. And then all you're going to do is upload that file. Download it off of your CRM. In my case it's cartridge download into a CSV file, and then you can upload that file right here and then you just name that audience. Very, very simple you guys and very, very powerful. And then again you can go off of Instagram as well. So with Instagram Instagram business file right here, people who engaged with your with your Instagram so right here you're going to choose your Instagram there's my Instagram right there. So anyone who engaged with your business. This is super powerful. Now I'm not going to do it on this account because this this Instagram isn't the same for for this ad account. But that's how you would do it so anyone who engages with your with your with your IG, you can create an audience and start targeting those people running Facebook ads running Instagram ads directly to them. Super powerful you guys super super powerful. Any other websites that I need to add in here let's see I got 40 cash machine do I need to add. Actually know what I'm going to, I'm going to add these links as well so these links are going to be people who have not purchased. They visited this but they have not purchased. My course just yet. So this right here is going to go into actually I'm going to edit this. So let me go back to. Let's see which one can it be. Let's go with this is going to be for the like. So, let's go into this one and let me edit this real quick. It's people. Actually, you know what, these are customers either as I SCI customers. This is the one I want SCI visitors. Okay, so let's go in here and I'm going to add this link in here that goes there. So they visited these pages, but they haven't visited these ones down here they haven't visited these two these two right here are or if they had visited them they'd be customers. But these are people who have not purchased the course so they're not customers just yet they visited these pages, but they haven't visited these down here. So, these are visitors who have not purchased course so again when I go run another add I'm going to target those people because they haven't purchased yet. That's super powerful you guys super super powerful so let me see if I can start one from scratch custom audience website. Let's see if there's any other website that I can put in here for you guys, but I'm pretty going to get the idea. Let's go with. Let's go with. I'll get this link and I'm going to call this audience. Let's put this. So I'm going to go 180 days that's the max, and I'll tell you right here max is 180 days. So, I'm going to go with people who visit specific pages. So, this right here this audience is going to be. It's going to be, I wish I titled it, it's going to be titled. Okay, so this is anyone who's scheduled an appointment with me. Anyone who's scheduled an appointment with me. And, oh this is a good one this is a good one. Okay so anyone who who who who who scheduled an appointment and and have not purchased my course okay so I'm going to, I'm going to exclude people who visited these pages. So that's what you're doing you're excluding people who visited these pages so I'm hitting everyone who visited this. Our call is confirmed. I'm going to exclude everyone who visited my actual purchase pages. So let's go to. I'm even going to exclude anyone who visited and got my book so if you got actually know what let's let's keep the book let's go to. Let's go to stop clicking so anyone who someone exclude anyone who who visited these pages because if they visited these pages. That means they purchased. So if they already have my course I don't need to be showing them that specific add. Again, so let's close this out let's close this out. So that's that one and then let me get this link right here. So I'm creating an audience of everyone who visited this page, but have not visited these pages. Okay. So our not course students actually then see scheduled appointments. Have not purchased course purchased. Damn, damn letters are too long. Actually you know what I'm going to just take I don't need it. I don't need that. Okay, so scheduled appointments who have not purchased. Damn it that's still too long. Okay. Haven't purchased course. Bam. Okay, haven't purchased course so they scheduled an appointment with me. They haven't purchased the course and let's go to. So that's that one stop clicking invite and then they also haven't visited this page because anyone that visits this page has already bought for me. So I don't want to hit them either. I don't want to create that audience with them either so let's let's add that one there. And then I need to create that thank you page for the other one. Okay, I'll have to add that later have to make a note I have to add that later. Add that thank you page later. Okay, so that's what you what I would do so so this one scheduled appointments. Haven't purchased course. Okay, so they visited that page, but they haven't visited these pages. Okay. So what I'm going to do is create audience, and that's my audience you guys. So now here's what we do. Okay, so these are all these different audiences. Okay, so take a look all these different audiences right here. Okay. So now as I go over here to the ads manager. And I run an actual ad. Here's how we can do it. So I come in here hit the green button. We create an ad. And depending on what category or what industry or what niche you're targeting, you'll have to choose this like if you're in. Excuse me if you're in any of these industries housing employment credit, you'll have to choose this choose one of the categories and then go from there. But that's not what I'm going to be doing so let's just say we're looking to drive traffic to a landing page and capture leads. It would be a conversions ad or you can do a traffic ad, but that's kind of what you would be doing so if you're looking to capture leads of course you can go with the lead generation and that's when Facebook provides a landing, the landing page and the lead form for you. But if you're not going that that route and you're driving traffic to a landing page, it would be conversions or traffic. Okay, so let's just say we go with conversions, and we hit continue. And now we're in the second step, which is the ad set. And here's how we customize or not, not customized but here's how we include and exclude our audience. So, right here the because the conversions, we're going to, we can we will we have to choose an actual event or a custom conversion if we set up a custom conversion, then you'll see it in here. If you just set them all up under events, then you can choose that event right there. And then what I'm going to do is come down here and it's the audiences that I want to show you so this right here you guys is where the magic is. This is where it all happens. So now, normally what people do is I'll just kind of bypass this part right here just come straight down the locations. But because we have all these different audiences. What we do now is we come in over here and we just simply click, and you'll see all your different audiences that you just created. So if I want to run an ad straight to people who are my customers, but haven't purchased my course. I can click on that. And boom, now I'm going to target them. If I want to go with web class viewers. Those are people who haven't purchased the course. Bam, I can go after them. If I want to go after people who have scheduled a point with me but haven't purchased my course. I could target them. If I can go with people who who have not visitors who have not purchased my course, I'll go with that one. And then another one emails who have not purchased course go with that one. And then I can go with even my visitors visitors who have not even got my book, I can go with that one. And then boom, you guys, there goes an audience. Now, it's saying unavailable over here because there hasn't been a ton of traffic because it's a whole new campaign, whole new ad account, whole new campaign. So I can simply target all of those groups and not even worry about the rest of this. So I don't even have to worry about none of this, the locations, the age, the gender, the languages, the detailed targeting. I don't have to worry about any of that. What I would do is exclude anyone who maybe is on my page. I can exclude that. I always end up doing that as exclude my actual page. They don't need to see my ad. That's fine. And then just come down here and just set the ad like you normally would. But it's those it's right here where you would simply include or exclude, you know, any of these people. So I can I can. So let's say for example, let's ask all these are actually let's let's leave those I can go exclude. And I can exclude people who are my customers. So so I can exclude those ones or I can exclude podcast guests or I can exclude anyone I can exclude I can include and target all those and exclude all of my actual customers, people who customers exclude them. Right. So just in case they won't be targeted. Right. So that's super powerful you guys that right there is how you effectively spend your Facebook ad money, and you're not overlapping or crossing double crossing the same people who are already your customers or they've already, you know, done business with you in somehow way. You don't want to keep running ads to the same people who worry about your shit. So that's how I set up custom audiences you guys super super basic and super super important for Facebook advertising. Are you guys so I'll see you guys in the next video over now.