 So the top three things that appealed to me in an entry was number one the hard work done by each of the participants there Each of the entries does a lot of work number two the quality of the videos were really good and number three the data Which some of the entries had was absolutely fantastic You know for such an award we need a lot of data the jury needs to see the results finally and that data is really good My favorite marketing campaign in general is one which gives a lot of visibility But finally can be measurable and can be easily easily seen to be given to be giving results The thing about marketing campaigns are you know you can just run a general marketing campaign and you know not measure the results But the one that give you results and are measurable are the best