 What's going on guys welcome to a new video and today I want to show you how to scale your Facebook ads to over $1000 per day. So here we are then in one of my ad manager accounts and I just want to show you guys something just as a bit of proof really and I want to show you what happened yesterday which I found quite interesting. So here's the two campaigns in question then you can see that yesterday was the first time I broke the £1000 mark per day with this campaign performing at £900 this one at £175 making a combined total then of that little bit over the £1000 mark. Now what I want to show you guys actually which I found quite interesting and a reason why you should always do the breakdown by day like this is because it allows you to spot patterns and what I want to show you then in this campaign here you can see that the ad spend for that day was only about 5% increased from the previous day but if you look at the amount of impressions and the reach they actually increased by 25% and the reason being for this then is the CPM. As you can see the more money I spent then my CPM actually decreased and I believe the reason for this then being is the fact that because I was showing willingness to spend more money and my ads were performing well then Facebook was giving me more favourable results. I was coming to that sweet spot essentially within the audience where I was starting to add out bid other people and because my ads were getting good engagement then Facebook was showing my ads to more people essentially. What you've got to remember then is that Facebook is a social media platform and it's also a bid in platform as well so it's going to give the favourable results to the people who can combine those two things into one ad so the people spending the most money and the people getting the highest rate of engagement as well. So what I'm going to show you in this video then is the strategy I use to achieve these kind of results and I've broken it down then step by step easy to follow to hopefully make it as clear as possible so you guys can go out there and scale your campaigns as well. Now before we get into this as always I am giving away a free one to one call with me on this video if you want to enter the draw then all you have to do is like the video and leave a comment down below and if you commented on my previous video then make sure you stay tuned to the end of this one where the winner will be announced and that means to then let's get straight into it. Now before you actually start scaling your ads then there's a few requirements that you must have first. Number one you have to make sure you have enough cash purely to scale to an ad spend of $500 per day if you don't have the money to spend on ads then you're not going to be able to scale to that kind of ad spend and secondly you also need enough cash to fulfill orders as well with dropshipping it's no secret that delivery can take up to three weeks sometimes so in my personal opinion you want to fulfill your orders as soon as possible so you need enough cash to be able to fulfill those daily orders until you start seeing the payouts from Shopify. So it's worth doing some quick maths then before you start to implement this strategy for example if we're going to $1000 per day and we need to work out what our percentage cost of goods sold so if you're selling say for example a $10 product and it costs you $2 then that's a 20% cost of goods therefore if you're achieving $1000 per day every day it's going to cost you $200 to fulfill your orders so make sure it's the cost of the actual product and the shipping included as well. You also need your pixel installed then on your Shopify store because we're going to be creating a lot of custom audiences doing a lot of re-tagging a lot of lookalike audiences as well just as kind of like a basic requirement I recommend everyone have your pixel installed you also need a product that's already performing as well if you're not making money spend in say $50 or $100 per day then you're certainly not going to make money spending $500 per day you also need an original ad copy then the ads that work best on Facebook are original ads ones that people haven't seen before if you're using the same image or the same video as everyone else then you can only expect to achieve the same results as everyone else if you want to excel then you have to do it differently and you have to do it in an original way that's going to spark interest with your audience so there's been many studies around before and video ads work 100% the best they out perform images by an absolute mile and if you can then have two plus creatives if possible so what I do now is I have my product shipped to somebody on Fiverr and they'll create a unique ad with people in there's a team of people that record themselves using the product and just an example of this then BlueCrate do it very well so just head over to their Facebook page you can look at their info and ads and you can see that all of their ads a lot of them have the same people in so it's the same team of people recording themselves using the product and it's just the best way to do it another thing they do as well is they have as you can see the writing over the ads so that anybody scrolling through who doesn't want sound on can still see essentially what the product is what it's doing and the message that the advertiser is trying to get across so two plus creatives if possible we're gonna get more into that later in the video and why you need as many creatives as possible and then lastly you need a store conversion rate ideally a 3% plus this comes back to Facebook now I'm not sure whether it's been proven or not but in my personal opinion Facebook will want to show your ads to a store that is converting the highest because therefore they can class that traffic as a higher quality traffic and then they can charge more for if that makes sense so the higher converting your stories then the more people Facebook are likely to drive to your store or actually show your ad to so when it comes to Facebook ads then essentially this is these are the different types of traffic you have there's a whole scale not going to go into too much detail now but you can have cold traffic warm traffic and hot traffic and the heart of your traffic is so as it says there the further to the left the better your audience will convert so essentially as people become warmer and recognize your brand more then the more likely they have to convert and this is the principle then that strategy is based on and it's also this principle that I base all of my scaling all of my testing strategies on on this one principle so cold traffic then this is typically new impressions people who haven't seen your products or your brand before and these will be the least converting traffic as well the least convert inside at least so typically then this is where people start maybe the position you're in and this is what we're going to be building on and this is essentially how we're going to scale then to to those pretty decent numbers of over a thousand dollars per day so interest taxing then flex taxing works best to begin with I'm going to explain this image in a second which illustrates my point quite nicely but a couple of other things then you should be doing number one you should be creating posts on your Facebook page you need to grab the post ID I've done a video on this and use that same post ID you can actually select it from within the ad creation side as well in your ad manager account just to use that same post and therefore anybody who sees it anybody who engages with it it's going to be building up the likes to come into the shares and the more of those you have then the more comfortable somebody is going to be with that ad and the more likely they are to trust it and therefore buy from it or actually tag someone else or share someone else remember it comes back to the point Facebook is a social media platform the more people engage with your ad then the more favorable results you're going to get and then the last point then is an optional point but definitely favorable is run at least two ad creators per ad set so when you're creating an ad set when you're creating your ad within then try and have two different ad creators because the more creatives you can test then the better chance you have of achieving the optimal results you can achieve really good results but unless you test other ad creatives as well then you don't know if it if you're performing at this peak so you might be able to achieve a five pound cost per purchase which is really good but then if you test five other ad creatives then all of them might perform at three dollars per cost per purchase or four dollars and therefore they'll be outperforming it even though you think you're getting good results you still might be able to get even better so this is essentially how flex tag team works and anybody starting out even from the beginner for the beginner with a fresh new pixel then I 100% recommend using this method so to achieve optimal results then on Facebook your pixel has to be matured it's called pixel maturity and essentially what that means then is the more data that's gone through an ad set the more efficient it will be at picking out the people who are going to be interested in your product so when you first begin then because there's not going to be a lot of data going through essentially it's not going to be very good at doing its job so this is where flex tag team comes in so when it comes to picking interest then you want to pick interests that are relatable to enthusiasts within your niche so for example I could say Tiger Woods as you can see it's this light green circle on the outside I could say Tiger Woods to you and you probably know who he is you might not have even picked up a single golf club in your life but because he's quite famous then you probably know who he is therefore if I was to target Tiger Woods then you might be included in that audience and then and it would be a completely waste of money if you've never picked up a golf club then I could flex that with Phil Mickelson now if you're not big on golf you might not know who he is therefore you're narrowing your audience down to people who have who are more of a golfing enthusiast and therefore more likely to be interested in my product and then I could go even one step further and target someone like bubble Watson now if you've never played golf before never watched it then chances are you won't have a clue who he is whereas if you are an enthusiast and you watch the four majors every year and you play golf yourself then you will definitely know who he is therefore by targeting someone like him you're more likely to find those people who are keen enthusiasts actually play golf themselves and will be interested in your product and just to illustrate this then within my Ad Manager account here as you can see I've got Tiger Woods as an interest-tagged and it's the potential reach of eight million people now that is a huge amount of people there's no way that everybody within that audience plays golf and therefore will be interested in my product but if I just narrow the audience then by one step and we put Phil Mickelson in here Phil Mickelson then as you can see it's reduced my potential reach to 350,000 people so now somebody has to like Tiger Woods and they have to like Phil Mickelson so therefore you're basically just laser focusing down on people who are more likely to be interested then you can narrow it even further and we can put bubble Watson in here bubble Watson and if you look at the potential reach now it's gone even one step further so that would be a great example in our flex tags in and actually lays of focusing down on your audience now you might be thinking 85,000 people is quite small and yes it is it's a nice number to start with but you're soon going to burn through that audience in which case you'll start to you'll need to increase that audience so you can start reaching new people and there's a couple of ways you can do this it's not on top of the video but I know I'm going to get questions on it so just to illustrate an example you could get rid of Phil Mickelson from here and just go Tiger to Bubba or you can actually include Phil Mickelson up here and as you can see the potential reach is now 260,000 so you've gone from 85 to 265,000 so you can still use the same interests but in depending on how you narrow it how you include them then you can soon increase that audience so back to the notes then let's stay on track as much as possible we're now moving into warm traffic then so these people who have seen your ad before they're aware of your brand but for whatever reason they didn't click on your ad it could be because they were busy they didn't have time or they might just not been of in might not have been interested but anyway we still want to base audiences on these because they've shown more interest essentially it's warmer traffic than people who have never seen us before therefore this audience will convert more than others so to start with then we won't look like audiences on the video views as long as you've stuck to stuck to what I've recommended up here of using video ads then you're going to have this option of tag team wise where you can actually choose all of these people and we want to experiment with all of these audiences just to see essentially which ones work the best but just in case you are tight on budget then just start at the highest percentage and work your way down so start at 95 percent because in theory people who have watched your video ad for the longest have the biggest interest in your product and just to illustrate then how you would do this I've got my asset library open here so you can just go in the three dots go to audiences it'll take you to this screen we want to click on create audience custom audience then we want to click on this video here we've got engagement we can choose all the ones here we just saw in the screenshot you could go people who watch 95 percent of your video and then what I recommend is go in the past 60 days because anything after a bit longer than that then people might not really remember your video ad or remember who you are and therefore it'd be like advertising to cold traffic and so as a very maximum then I recommend 60 days so back to notes then there's also one more lla we can target and this is engagement so as you can see in the screenshot these are all the different ones you can target and again just to illustrate it in case you're not quite sure how to get to that screen we go to custom audience then we want to go to Facebook page you can choose the page in which you want to choose the engagements for and then if you could just click this drop down here you can see people who engage with your page anyone who visited with a post or ad and these are essentially the ones that we want to test with as well now just in case you're wondering about budgets and things like that this will be covered later on in the video so don't worry make sure you stay tuned for that so moving on into hot traffic so these are people who are aware of your brand and have visited your store so nobody's going to go to your store then unless they have an interest therefore they're hot traffic and therefore they're going to be the highest converting so number one place to start then is retagging ads so you can retag your custom audiences as soon as you have enough data and the audiences that you want to retag it then are people who have purchased who have purchased your original product but you want to advertise a new product to them as well if they've bought products from you and you've provided a good service as a good product then there's no reason why they won't buy another product with you and then you also want to target everyone else so this is pretty much anyone who hasn't made a purchase we want to advertise them the same product but this time we want to offer an incentive to actually come back and finish the purchase and actually buy something so offering an incentive it could be something like a discount code and we want to use a new creative as well so it can be a carousel ad or image which is absolutely fine but we also want to put in the text copy and acknowledge them and thank them for showing an interest so it could be thank you for visiting our site as a thank you here's 20 off your next order with code 20 off or whatever it could be just make sure you tailor the ad to the audience and thank them and show interest and just general appreciation and people are really going to appreciate that themselves now when it comes to retags and ad you might be worried about spamming people showing them your ad again and again and again but there's an income rule of seven then which is essentially means somebody has to see your brand or your product seven times on average before they actually make a purchase so just keep an eye on that frequency score start at five dollars per day because if you haven't got many people on your audience then obviously start with a hundred dollars per day you're probably going to get a frequency score of like a thousand in one single day so start with five dollars per day and just keep an eye on your frequency score moving on then to the lla's in the hot traffic essentially this is the website traffic so people who have been in your store again i've got a screenshot just illustrate it you can target anybody who's been to your site you can also target people who have been to specific web webpages but what you can do which i find works really well as well is visitors by time spent so people who have spent the longest time on your store typically the ones that are going to convert the highest because if they spent the highest time in your store the chances are they've been clicking around your store checking things out looking at other products but then the on the flip side of that the longer somebody spends on your store the more opportunity there is for them to be distracted so it could be a number of reasons why they didn't actually finish and make a make a purchase it could be that they got a phone call they got a message they were driving their lunch break ended whatever it is so we want to take advantage of this and actually retag at these people and again we want to acknowledge them and make the ad creative unique and specific to those people we can also target the different events as well then so we can target a page view of your content add to cart etc so moving on to budgets and tweaks then probably the bit you've been waiting for in terms of ad set budget then i recommend starting at at least ten dollars per day the reason being for this then a couple of reasons really number one going back to that original point facebook is a bidding platform the more budget we tell facebook we want to use then the better chance we have of outbidding people and plus on youtube and other social media platforms and there is a five dollar per day trend so if we tell facebook we're willing to spend double the amount of all those people using five dollars then again we're going to outbid them and as long as we've got a decent ad with good engagement then we're always going to beat them to always going to get more favorable results so we want to run the ad sets then for a minimum of three days now this depends on how much data you want to collect obviously the more data you have then the more accurate decisions you can make the more informed decisions you can make for example if you compare the data from 1 000 views versus 10 000 views then the 10 000 views is going to give you a better idea of whether people actually have an interest or not because it's 10 times the amount of people you're just going to get better averages hopefully that makes sense anyway any questions at all then please do leave a comment down below i always get back to every single person so once you've run them for three days then we want to kill all non profitable ones and increase the budget of the profitable ones by 20 percent now the reason you want to do 20 percent is because you don't want to go too big too quickly not until we actually get into this section in a second which i'm going to talk about we just want to build things up slowly now you might think that sounds quite slow but if you start on 30 dollars per day scaling by 20 percent in less than a week you'll be spending over 100 dollars per day so things do when you compound interest things by 20 percent it will soon build up so you want to be patient and you don't want to essentially go too quickly don't be in a rush too much moving on then we're going to scale the budgets of these ad sets that are profitable up to a hundred dollars plus per day before we start duplicating them now the reason being for this then is because we want to make sure that we have a winning ad set and we're getting consistent results unless you get consistent results you won't know that you've probably seen it before where you've been spending say 20 dollars per day even 50 dollars per day and one day you could get 20 sales the next day you could get five sales the next day you could get 10 sales the next day you could get five sales again you just won't see consistent results and usually find out about 100 dollars per day then things start to optimize things start to stabilize and essentially start to see a consistent amount of sales coming in so when you do duplicate then only duplicate if you're going to allow your budget because you want to keep up that amount of data that's going through the ad set so you can optimize it very quickly and if you do duplicate then make sure you pause the original ad set otherwise you're just going to have two ad sets competing against each other which effectively will drive up the costs of both of them or one might just completely outperform the other and the cost of the other will just completely skyrocket so duplication works best with a new ad creative and when frequency score is five plus as well so typically i'll never duplicate an ad set unless my frequency score starts to get quite high and if it does i'll duplicate to an new ad creative as well and the reason being for this then is because if you just keep some showing somebody the same ad the second they'll see it they'll recognize it and if they've kind of like assigned a negative a negative feeling to that they or like they're not interested in it the second they see it they might think nope not interested whereas if you've got a new ad creative then they're more likely to actually watch that video again and essentially see what the product is because it's a new ad creative they've never seen it before they're going to be more intrigued to watch something new than something they've seen over five times before so moving down then budget changes then i recommend making them these between 12 p.m and 6 a.m and that's can be in your local time of the country you're showing your ads in as well because i find this is where typically where the least amount of sales will come through so if you make a change during these hours it won't dramatically affect your results where if you change it in the middle of the day then facebook will rush to spend that daily budget in the remaining hours of the day and therefore it could skew your results so a couple of things then just around the video off if your style start to chop off then what you want to do is start creating new creatives because to me that's a sign that you've started to exhaust an audience they've seen your ad before therefore they're no longer engaging with it they're no longer watching it and this will drive up your cpm because facebook will see it as people not interested and therefore you won't see as good a results whereas if you have new creative it's a new video that people are going to watch it's a new video people are going to engage with and therefore you'll be able to keep going and still get those that good rate of engagement and therefore those cheaper and lower cpm's remember facebook is a social media platform and engagement is king with your audience and as i just mentioned then um it will lead to an increased reach a lower cpm which is always a good thing um and i think i've mentioned this as well to an exhausted audience to keep testing new interests to reach a fresh audience and just essentially just bring fresh people into your pixel and into your custom audiences and then finally then when you reach these 1k days and you want to build on that here's a couple of points just to consider i'm using manual bid in if you obviously if you want a video just on this topic make sure you let me know down below in the comment section so what i do then is i pause and duplicate the profit ad sets that are currently using the also bid and i duplicate them then to a manual bid and increase the daily budget quite significantly so usually two exit three exit sometimes even five exit and i usually set like a target cost of about two slash three times what my current cost per purchase is because what this is going to do then is it's just basically going to tell facebook i've got all this money to spend every single day i've got a high cost per purchase to achieve and if you're already getting the good results and you know it's a trial and tested product so you only recommend doing this once you have those trial and tested products and ad sets then it basically tells facebook i'm willing to spend a lot of money i'm willing to spend a lot per per purchase per action so essentially it's going to give you the favorable results as long as you've got a good ad of course that people are engaging with and as it says there to finally finish off the video you only do this when you have a successful ad because you need to know a realistic target cost per purchase and that basically guys that wraps up the video if you're still watching i'm hopefully you've learned something new hopefully you enjoyed the video if you did then all i ask is that you leave a like and if you want to be entered into the raffle then of course make sure you leave a comment down below as well and that being said then let's get into announcing the winner of the previous video here we are then guys on my previous video if you haven't watched it yet make sure you go back and check it out i'm probably one of the best videos i've ever put out it's at 1400 views over 100 likes which is just absolutely crazy so thank you very much to everybody who has seen it and is supporting the channel so i'm just going to take the url then at the top as you can see head over to the random comment picker so all these competitions are 100 random i don't pick the winners myself unfortunately um and all you've got to do to enter then is leave a comment down below so the winners time then is charlie ainsworth amazing info and advice this helps a lot thanks jack so cheers charlie thanks very much make sure you reach out on instagram and we can get that call arranged and for everybody then who doesn't want to keep commenting on every video and just wants to get down to business and book a call straight away then there is a link down below in the video description and that being said then guys i'm going to wrap the video up thanks for watching and i'll see you in the next one