 Actually, I used to work for the barbarian group back when they were office of the week and ad week. It was like back in 2014, I think, or 15. Yeah. I'm familiar with it. I know. Look at me now. Not an office manager anymore, guys. I keep up with everything because Subaru is one of my corporate sponsors for my charity. So I like to see who's on the advertising campaigns and I learn a lot about marketing. I learn about how you develop your audience, how you have content for audience and the growth of it because your audience changes every year, every decade. What's the stuff that the over-the-counter drug that clears up your throat? Musenax? Yeah, musenax. I did a play on Broadway and man, I became like a musenax addict. I can tell when I go to a Broadway play who's taking the musenax because you can tell about the spray. It's so gross. I know. Sorry. It works so well. It works really well. It works great.