 the Nordic booth at a better world hello so who are you hi I'm Torbjörn and what we're showing today is a new Bluetooth 5 demo so this is Bluetooth 5 with a little display what's going on what are you showing well basically what we allow you to do here is that you can configure it's a simple GUI based on this display and the buttons on the kit we actually allow you to configure various parameters of the Bluetooth connection we have a system that allows you to very easily check different configurations whether you have a 4.1 4.2 or Bluetooth 5 compliant stack and on the Bluetooth 5 side we have two different presets for high speed or long range just to simplify configuring the application so this is on your new NRF 52 840 and enables the best Bluetooth 5 that's correct so we actually have full support for high speed long range and we also have hardware support for advertising extensions even though we don't have the software for that yet and that's a ARM Cortex M4 right M4F that's correct M4F running at 64 megahertz and what's the difference between those two what is this one doing well broadcasting this is the transmitter this is a receiver so it's basically a BLE connection being established between them the reason we use two Nordic kits is that at the moment very few phones support all the new features of Bluetooth 5 so we're using two Nordic devices instead and this board right here is actually a bit interesting because this is the power measurement kit I guess we call it the power profile kit or PPK so if you look on the screen you can basically see the dynamic current consumption being measured when the Bluetooth link is running so essentially we're showing you have two demos at the same time here how is it possible to measure in real time what's going on in the chip is that what it's doing yeah it's actually using an other 52 device to do the measurement using the ADC and then we have a relatively clever system here where you have different resistors being switched in and out at different times to be able to accurately measure both really low currents like nano microamp range all the way up to 70 milliamps so you have a very wide dynamic range so Nordic is the leader in Bluetooth 5 you're gonna be the leader for sure we all did the leader in Bluetooth of energy so I think we're gonna you're the leader in BLE yeah about 40% of the science how does that work how can it be the leader well we're Nordic technology well we're very focused on what we do and we do everything we make the hardware we make the software we make the Bluetooth stacks we all do it in-house it allows it to scale quickly for market needs it allows us to release things very quickly so immediately when Bluetooth 5 is out we're able to release hardware and software to work with Bluetooth 5 the first one to show Bluetooth 5 one of the first right yeah and there's a lot of people out there at Bluetooth 5 compliant but being compliant doesn't mean that you implement all the features so what we actually focus on it's not only being compliant but also having being able to take advantage of the new features in Bluetooth 5 is it even lower energy than Bluetooth 4 yeah if you go into 2 megabit mode for instance you can do smaller packets more efficient than you get lower average power if you use the long range mode then the battery consumption is gonna be higher but you gain longer range so it's sort of a trade of you know you can go up and down yes you can dynamically switch between long range 1 megabit standard or 2 megabit high speed so this can all be handled automatically your phone and headphones and everything are gonna go further or last longer battery well that's the caveat because today no phones support 2 megabit or long range so we have to wait for the phones to add support for these new features in Bluetooth 5 and of course that's up to the phone guys so if you're listening please do this as quickly as possible but here's a lot of the partners do you have they all using Nordic because they think Nordic is best yeah I assume that's why they're doing it so this is all based on the 52 832 it's the same chip lots of big and small companies yeah so it's a lot of module manufacturers so all the Japanese guys and yeah a lot of these different people are and they can easily take your chip and put it into a PCB right to small board so with these you see the metal shield it means it's usually FCC at C pre-qualified so it means that it eases the burden for you to qualify your design and you can more easily get the market quickly using one of these modules and then it goes in all these kinds of beacons and stuff yeah that's one typical application for BLE so we have a lot of people making beacons based on our technology yeah so what they're showing here so we're looking at a nice cool device here with the is it a memory LCD I don't know exactly the technology of the display to be honest what we essentially showing up here is a rechargeable wristband that can be used for wireless payments for instance secure payment and then the way it works is that it combines with this wireless charging PTU so if you look at this guy here it's a 10 watt charger it supports at least up to three devices at the same time as we put it down you can see the symbol going on means being charged as you can see it's actually not there's no direct connection there are a couple centimeters of range between the charger and the device being charged and we're essentially showing off many different devices being able to be charged at the same time so this is a phone that's been equipped with the wireless charging circuitry in the back it's slightly wider than a standard Samsung Galaxy S3 because we put the wireless charging receiver into the device itself and once again it's up to the phone companies of course to implement this themselves are you a leader in wireless charging or not well to be honest this is very new technology yeah it's not that big in the market yet at the moment most wireless charging is based on Qi and inductive charging so we're hoping that this will be bigger in the future this is not cheap no this is not cheap it's a Nordic magnetic resonance it's a much better technology that allows you to charge many devices at the same time it allows you to charge in between a table so you can buy a standard IKEA table that's really thick like this you put the charger underneath you don't have to change the table at all and now we can just add devices on top of the table it doesn't lose connection or power or anything well actually this is tuned for that kind of distance so this charger right there is tuned for between two to four centimeters so it means that you can basically buy a charger that optimized for the kind of place that you're putting it into but it's not who's making this standard is it the Nordic standard no way it's part of what's called the air fuel alliance so we basically have different partners working together on this and Nordic's what Nordic is doing here is providing the Bluetooth connectivity because the charger and the device being charged will communicate or Bluetooth to sort of negotiate the power level that they need so number one provider of ultra low power wireless solutions that was the demo you had at CS right here right this is showing off the new chip that you have 52 840 is big deal yeah that's correct so one of the key features of the new device is that we have this 802 15.4 support which means you can do thread and we're working with the open thread alliance which include companies like Microsoft and Google Nest and also Nordic it's open so everyone can contribute Nordic is providing software with basically contributing to the software itself and what we're showing off here is sort of a typical use case for thread which is the home automation so we have this mock-up house we have a door lock we have a light here we have a fan in the back you can trigger all these exactly things with the buttons so it's all connected as a mesh right now you can see the topology of the mesh in the background here and then we can open the door I guess they can lock the door open the door you have a air conditioning unit in the back on the side here we have a TV you can see the TV here showing the logo so there's a CEO of Nordic semiconductor have big vision for the future of the company you're gonna be a number one but there's gonna be even more than number one well the thing is the Bluetooth or energy market is just growing right so if we even if you keep the same position we have today there will be more and more chips to sell in the future and we are focusing very heavily on this this is our bread and butter and we have to perform to be able to sell billions of chips so much yet we're about 200 million a year plus so yeah if you take everything together we sold more than a billion chips yeah we had that anniversary a couple years ago no the CEO is not there for this one unfortunately only always on holiday well he's doing important work somewhere else I'm sure all right politics maybe