 Here the SID display week and who are you? I'm Andrew Scully, I'm the CEO of Imagine Corporation. And you make micro-display all at micro-displays, right? Yes, that is correct. So what's the latest with your products? Well, the latest as one can see at SID is that we're making very high brightness on an advanced backplane. So if you talk to anybody in the VR or AR market, they will say, I want very high brightness in the VR because I want low persistence. They also therefore need very high brightness display. Ours is now 5,000 nits. We're demonstrating here at SID, 5,000 nits. So your Apple iPhone is rated at 500? Does that mean it's 10 times brighter? Yes. Per square inch or? Well, per square area, yes. Yeah, but isn't it too much to have so much brightness on an advanced backplane display? Remember I said low persistence. What that means is if I have 120 hertz, I want to put the display on for a fraction of that. So 120 hertz is eight milliseconds. I want the display on for one millisecond of that. That's about 10%. So therefore when I'm running the display, it has to be 10 times brighter because the rest of the frame, it's off. 10 times 200 to the eye is what, 2,000. Now your optics are not 100% efficient, are they? Let's say they're 50%, all of a sudden you need 4,000. That's why you need it. And this is OLED, the highest density OLED in the world? Well, pixel density, the display that we're showing is a 9.3 micron pixel pitch. So it's like 2,700 PPI, for example. We've made them higher PPI than that. It sounds like 10 times more than an iPhone or something. Oh yeah, yeah. Well, I know that there's an OLED direct view display that's under 600 PPI. So you're the CEO of the company and how long has it been doing this kind of technology? Oh, we've been doing the technology since before me. Our first active matrix OLED display sold was 2001. That's before anyone else sold an active matrix display. And that was not for head mounted, right? Well, yeah, because we sell to the defense industry which are all head mounted. So you have experience in doing head mounted for high requirement markets, but are you moving into consumer with these kinds of space? That's the idea because of the very high brightness. The consumer market needs that. So do some defense markets need that? And the displays are optimized for head mounted? Well, yeah. They're very high pixel density. There's many folks who want a little higher brightness, high brightness, of course, but also a little higher, a little larger size. This is 2K by 2K? Well, the one we're showing is 2K by 2K, but we can go higher than that, of course. And how big is the screen? Well, the screen is 19 millimeters, a little over 19 millimeter on the side, and that's the viewing area. All right, so soon enough, everybody's going to have this for AR. AR is a big future, right? Well, AR is a big future, but I kind of think that VR is going to come first. All right. And how's power consumption compared to other systems? No power consumption is fine, depends on how you run it. What is the usage model is very important. The other thing is the reason the defense market came to us in the first place is because of power consumption. And here, the SID display week here in Los Angeles, so what's going to be your goal here? What are you going to do? Connect with the companies that are going to see what the technology is out there. If there are companies looking for displays, that's great. We also are demonstrating the 5,000 nit display, candelopermeter squared with an advanced backplane. The other thing the backplane does is global addressing. Every pixel goes on at once. And having some presentations? Yeah, there are at least two of them by a colleague of mine. I have to go back to a board meeting so I'm not going to do one. He's taking my presentation for me.