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George Lois on the Buzzbubble Pt. 2 E4 - The Road to Doyle Dane Bernbach 2

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Uploaded on Jan 28, 2010

We Discuss:
How Bill Bernbach changed the face of advertising forever. Doyle Dane Bernbach inventing the art and copy team concept, pairing Bob Gauge hall of fame art director & Phyllis Robinson copy writer the original art and copy combination. How David Ogilvy tried to hire George and find out what George told him to do with his offer. Meeting his wife at Pratt, Delivering flowers in the bronx, Having courage when you design. Getting drafted into Korean war
Paul Rand as his great mentor, and working for Bill Golden at CBS.

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