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Legislative Lobby Day Grass Roots advocates

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Published on Aug 26, 2008

How to leverage your Lobby Day and increase your return on investment...

Lobbyist and volunteer advocate speak about lobby day.

A video like this can reach the people who don't attend your lobby day. The message from your lobbyist about the power and need for grass roots key contacts can help overcome the attitude "we have a lobbyist... you don't need me" which is one of the most frequent excuses people cite for not lobbying.

Featuring a young inexperienced person who expresses enthusiasm will help you recruit the next generation of key contacts. If you have segments of your organization you want to engage - women, minorities, youngsters, whatever, - make sure to feature them, to make them stars. You will need to coach them to deliver specific messages such as "our lobbyist needs you."

Call to find out what those messages are and how you can deliver them and get better results from your grass roots key contacts. 916.277.4884

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