 What really is going to allow companies to create services that weren't even possible before? Take something that we spend a lot of time on at Google, which is actually one of the world's tougher computer science problems, machine translation. Can you translate the world's information into your language so that you can actually learn what most of the world thinks about it? The answer is actually yes. We currently translate over 160 million web pages per day for users in over 70 different languages. We do this instantly in a matter of seconds. Clearly we cover the 23 official languages of the EU, but many others. What we're talking about here is instant translation of content, of chats, of speech, something that will really make the world a global place. That can only be done in the cloud when you have lots of examples of how people use language and how they translate it back and forth. Number two, mobile. We're seeing a dramatic increase in mobile usage. It means more and more people are actually going online without their PC. A few weeks back our CEO, Eric Schmidt, talked about the new Google motto, it used to be don't be evil, but now it's going to be mobile first. It's still don't be evil, it's still there. But mobile first, we're really thinking about the next growth of the internet being driven by mobile. Everything we do, we want to do for mobile devices as well as the PC and perhaps we'll be doing only for mobile things in the future. There's a really good chance, frankly, that the mobile web is going to be better than the web that we're used to in the past. The thing about these devices is they're actually a lot more human than this thing. Mobile phones, they think they've got ears, they've got a mic, they've got eyes, they've cameras, they have skins, and they can actually talk to you. I think at the end of the day you're going to find that mobile devices are a lot more useful than what we're used to. Number three, social. Once upon a time tweets came from birds, but we know now that there's a lot more interesting things to tweet about. There's been an explosion, the claim is that one out of every six minutes online is spent on social networks, so I'm guessing that might be a low estimate. The web really catching up with real life, but it's changing the way we discover content, and it also means that the next generation of folks who are coming of age with the internet, the born digital folks, are actually living their lives out there online. And let's not forget the fourth trend about the commercial nature of the web, what it's doing to the economy.