 Okay, so perfect. So the post is right here, right? So it's pinned. You got it. Yeah, it's pinned at the top. Perfect. So three minutes and 15 seconds. You would think that it's long. And it actually is. It's considered long, longer form video, right, for social media. But the whole objective with any video anyways is to create the custom audience. So even though it's three minutes and 15 seconds, yeah, the majority of people are not going to watch the whole thing at all. But if an individual were to come here and watch 30 seconds, even if they just watched 30 seconds, that person was someone that someone that was somewhat interested on what we had up. Now they might not even have a car or they might not even be in the in the market for this type of a service. But the fact that they sat here and watched it for 30 seconds, we want to we want to hit them again. So again, even though it's three minutes plus a good, a good audience is 30 seconds, 30 seconds. So right away what I always try to do, or what I always do do is the moment I post it on the page. And I want you that you got dark post ads, and then you have ads, right? The reason why I don't do dark post ads is because if I'm going to spend money on this post, I want it to be on the page forever. And with a dark post ad, you're simply running the ad behind the scenes, the moment you turn it off. It's nowhere online. Yeah, right now unless it was an ad that you just completely want to hide from the world. Okay, cool, whatever. But I truly believe any post is a good post, even though the ad didn't convert, leave it on the page, let it let it let it live on the page forever let it be public. It doesn't matter, you know so that's why I don't run dark post I'll just post it on the page first and then I'll come back and run the ad. So what we can do on this one is we could for sure run the ad but but it was ran before right you got to learn more button. Click on the learn more button where is it taking us website. Okay, so this is this this is this is this is fine this is fine for now it won't convert there's it won't convert but at least the button takes us somewhere. Right. And so what we want to do is anyone that clicks and anyone that comes here we want to for sure, make sure that this is set up as a custom audience as well. So yeah so even though this is not a landing page that converts to get people to enter their name and email and opt into something. It's still a visitor in the fact that someone visited the page. That's also a custom audience. So there's actually three custom audience that three custom audiences that that that we want to set up one custom audience would be would be in fact let me go back. So it's this one right here so this is the post engagement so so this is one custom audience of anyone that engages with a post. So if it's an ad if it's a post or an ad. They're going into this one. So this one really shouldn't even be 10% off quote. It should be just post engagement ads, post engagement ads, because that that that's an audience of anyone who engages with any post or any ad on the page. Okay, that's one audience. So, so the moment we put it up on the page. That would be one audience. The second audience which we're going to set up right now is the audience around the video. So yes, even though it's three minutes and 15 seconds, we still want an audience of at least 30 seconds. So that's what I'm going to do right now so I'm going to come over here to the ad manager. I'm going to click on custom audience. I'm going to go to video. I'm going to hit next. And then what I'm going to do now is I'm going to choose which time stamp I want to create that audience around. So, and this will backtrack it even though you had the post up for a while it's been up since September. Facebook will simply retract and they'll backtrack to to all those that watched it. You know last month, all those that watched it the month before, because this right here once we go to once we choose whichever which we'll go with, we'll go with, since it's a longer video. So you can go with 25% and that would be a good audience 25% you know those that watch 25% of that three minute 15 second video will be in this audience, and then I choose the video, which would be, let's see, let's go down to CT cars. So it'll be this video right here we are excited that this one we are excited. Yeah, I think so. Yeah, yeah, we are excited. Okay, perfect. So this is the video right here. So based on that we hit confirm. And then this is what I'm talking about so Facebook will put everyone who has engaged or or not engaged but watch 25% of this video in the past X amount of days. So it was posted in September so September October November, we could just go back to the last 90 days. Can we add in the other ones that we've run on as well. Oh yeah for sure. For sure. If we look further on that list. There was all the breakout clips as well which have had money spent on them. What, what do we want to name this, this video, every video has a name every every post has its own specific name. Just, just what you want to kind of make up it make make up, you know make up a name but this could be what what it what kind of video is this what video main video main video. Let's go main video. Okay so audience name is going to main video and then in parentheses, we go 25%. 25%, just to give it a title just to give it a name so create audience, and there goes that audience. So we click on done. Now there goes that audience. So any audience of video viewers would be people that we always retarget. Anyone who were to land on the web page will be a will be an audience, they always want to retarget see this is what website web visits. So this is good. This is good this will be an audience so as I run the next ad, let's say we go into conversions and we get our culture page up and we start capturing leads. It'd be web visits. It'd be it'd be post engagement. It would be main video 25%ers. These would be three audiences that I would use in my in my targeting, I would retarget these these audiences. So let's do another let's do another video. Would you. I know you can add multiple big okay let me let me get you to the point. Yeah. So yeah, we can we can add multiple right here, but we want to do that. So I want individual. Oh, really. See, we want to give the name. Well, you can but but it's also good to just separate them. That way, each one has its own name. Each one can be used at a different time. It's not bunching all in at one time. But you could you could do it that way, but I see seconds 17 seconds. Let's see. Three second views. So we got. In fact, we don't have we don't have actually that that is a video yeah we don't have an audience around that one the 10% off. So let's go 90 days on this one will go 90 days. So audience name. This one's 10% off. 10% off. What was it roadmap or was it remapping or performance tuning remap remap. Yeah, 10% off remap. And this is 25%. So create audience. So, so with that one specific post, the one that's active right now, we have an audience of those who are engaging with it, meaning they're clicking like they're commenting, they're sharing it because it is a quote unquote engagement ad. So that's one specific audience has been built anyone who engages and then the second audience around that one being built is the video, those who actually watch the video. Okay. And then the reason why this is the most most most important part of all of Facebook advertising is because this is how you build your audience this is how you build the omnipresence. This is how you build the retargeting this is how you get in people and you keep getting people in in front of people to build that that that that authority. So it's all about it's all about custom audiences man. It's all about retargeting custom audiences, and then also excluding audiences. So let's say for example we were running an ad, and it was to get them to download a coupon for a free car wash. Yeah, let's say let's say this was there right here click here to download your free coupon for your car wash, right, they click, they go to the landing page, they enter their name and email, we email them a coupon right down through Katra that coupon is sent to them right away. That person lands on a thank you for for downloading page, which would be a second page a thank you page is what we call it a second page. That audience that would be an audience that would be right here. And let's say for example the name of that audience would be would be car wash car wash leads. That audience is a people is is is an audience of people who opted in. They didn't just land on the landing page, they actually put in their name and email and landed on the thank you page. That thank you page is the link that I grab to build the artist set up the audience now that audience would be an audience that I always now exclude. So, as I run the next ad targeting the same location running the same coupon promotion. I'm now excluding the leads excluding that specific audience from seeing that ad. Love it. So it's about including audiences in targeting and excluding audiences from targeting you're excluding those who have already jumped into your world. You're already opted in. Right. So, so so that's that that's that one. Is there another video that you wanted to to that we should set up an audience around. Well, I mean, they're also, they're so sure they're only those little breakout clips, 17 seconds, 21 seconds. That that's fine. And they've all had a bit of budget spent on them already. There's one right here, diagnostics. Yeah, diagnostics. Okay, so let's let's do that one. So let's do 90 days. Diagnostic diagnostics diagnostics video. And we'll just go 2525%. And so there goes, there goes that audience. And so now again as I go run the next ad, I can target that audience. You want to you want to make sure that that that. No, I mean, it's all it's all one one audience anyway so now not forget what I was going to say so no that so that that right there we want to start just building these audiences out. Okay. Any, any questions on on that. I'm not not just not just for them. I think that all looks good. I think, yeah, just just splitting them's probably the right idea. But yeah, they're on the feed anyway they've been posted and they've just had engagement ads run on them. Perfect, perfect. So now, if you've had a ton of engagement ads, let's let's rename this. Let's rename this and this is not just, this is not just 10% off this is all post engagement. Anyone who is engaged with a posting with a post or add post, post. It's post and add engagement. So, that would be an audience of anyone anyone who's who's who's engaged with any, any post or add. Right, right. So, so that'd be good for that. So, the main custom audiences are our video viewers engagement web page visitors and and those who land on the on the on the landing page on the on the landing on excuse me on the thank you page which are which are which are visitors who opted in. Yeah, we haven't got there yet but but that as we move forward that's that's what we're going to be working with that's that's an audience that will be focused on for sure like, like, and just to give you a quick example, this is a landing page. So, so this is for real estate but it's the same same exact concept, same strategy. So as someone sees the ad, they click learn more, they come over to the landing page. They get instant access to the price and photos of this property. Right, one single page, one single button. This would be an audience of web page visitors. Right, so that would be that would fit this web, web visits, right, that would fit that that audience right there. Right. What's that web visits we need to check that audience that's actually set up correctly. Yeah, we'll check that for sure. And, and so as people come here some are going to leave. Right, some will just click, come to the page and for whatever reason, they don't opt in. That's a web page visit that's a custom audience that I for sure want to retarget. Right, but then those that actually come here and opt in, right, send me the details. They, they opt in. They come to the second page. That's what I'm referring to. So this second page. This is your money page. This is where people have have opted in. So you would take this link and set up a custom audience. And this would be under website. So we would set up a custom audience and name this one leads, but not just leads you want to be specific what leads car wash leads, detail leads, tune up leads, right, you want to be specific this right here was listing leads. Right. So, so I would set up a custom audience. I would go people who visited specific web pages, and then I would change out the 30 days to maybe maybe 90. And then I would paste in that link. I would paste in that link and create that audience. Now why again is that audience so important, because that audience is a group of people who have already opted in. So to make sure that I don't overspend on ads is I want to make sure that I'm showing my ads to the most relevant people. In this case, they're people who have already opted in. So therefore they don't need to see my ads anymore, exclude them. Right, of course, yeah, right. So that's what it's really all about man is and then also, here's another way to put it. I'm referring to excluding them from seeing future ads, but when you reverse it, you can also target them. Imagine if this was if this was if we were running an ad given away a free car wash. And so we got a ton of people to download it they land on the thank you page right thank you for downloading your free coupon right they land on the thank you page. We now have that audience set up under leads car wash leads. What we can also do in the future, the next day, a week later, whatever what we can also do is run an ad specifically to them. Hey guys, this is john with CT cars. Hey, thank you so much for downloading our free coupon for for your free car wash. Hey, have you got a chance to come in. Let me show you what's going to happen once you do come in and redeem your coupon. Yeah, right that's a very specific message to a very specific audience and they can upsell from there and they can upsell from there. Hell yeah bro. Hell yeah. So, so knowing the audiences, segmenting these audiences are the most important that that most don't talk about, because every time you set up an ad, even though you're targeting the same location. Even though you're putting in what the demographics the keywords all that shit, even if you put in all that. It's a cold ad. And you do it again next week. You're just putting in an address put targeting. It's a cold ad. You're doing it again the third week running again. It's a cold ad even though you're targeting the same freaking location. It's a cold ad. Just not optimizing the budgets doing it like that is it really. Yeah, you're not optimizing the audience. That's what it is. You're not optimizing the audience. You're not optimizing who's actually engaging who's actually watching the video who actually clicked and opted in. You're not segmenting them through the custom audiences. Right. And so this part's so important mate so I just wanted to kind of clarify that and teach you a little bit about a little bit about custom audiences.