 Welcome to this episode of my BC Library for CSOM. I am Doug Olson and I am proud to be the librarian dedicated to the Carroll School of Management here at Boston College. Here's a real-life question. Sarah is majoring in business analytics and love sports. She wants to go back to New York or New Jersey or stay in Boston and she would love to combine her analytics training with a career in sports. What are some resources she could use to identify potential employers? We will help Sarah in three steps. First, we'll break down her question into its component parts. The function of business analytics, the industry of sports and the geography of Boston, New York and New Jersey. Next, we'll generate a target company list with data axle. And then lastly, we will learn more about this topic and companies in business source complete. First, Sarah will start with a more quantitative search in data axle. Always begin at the BC Library homepage, go to quick links and then databases. In the search databases field, type in data axle and pick it from the menu below. Once in data axle, go to the US business search. I always prefer to use advanced search because of the extra functionality. As you start your search, remember to use the NAICS code for your industry in the business type field. In this case, 7-1-1, 2-1-1, 0-3 for professional sports teams and clubs. Next, go down to the geography field and put in New York City, New York State, New Jersey, Massachusetts and Boston. From here, hit view results in the upper right and we get about 60 results of organizations involved in professional sports in the geographic areas Sarah most desires. If we click on the charts field, Sarah can get summary statistics about organization type, zip code for geography and sales volume and employee size. These are clearly solid leads for Sarah to pursue professional sports analytics opportunities in New York, New Jersey and Boston. Second, we recommend Sarah get some qualitative information about these opportunities in business source complete. Go back to BC Library homepage, databases and search for business source complete for trade and professional journals. In the search fields, Sarah will put in each component of her search, sports and data analytics, the geographies and the various sports leagues and associations. Here we get a manageable number of about 50 hits. As we scroll through, we see relevant articles about sports analytics application in a variety of ways, not just for team and player performance, but event management, concession, revenue and even crowds, crime and public safety. Here's a great article about how an NBA team thinks about data, talent and pricing, which specifically mentions the Boston Celtics and sports analytics. So to summarize, break that search down into its component parts, generate target and company organization list and data axle and learn more about the topic and the companies in business source complete. Now try your own search in these two key resources. Please give me a call or stop by the O'Neill Library for a custom research consultation.