 Welcome back to another episode of Writing Wednesdays where I share content around helping you become a better writer and copywriter online and I'm getting ready to move in about a week here. You can see the boxes and all this crap I'm packing up but I'm getting ready to move so I'm gonna keep this casual and as I'm packing up these boxes I am packing up my bookshelf so I emptied it out I got a bunch of books and I thought why not make a video around copywriting books and writing books so whenever a beginner or just anybody asked me what books can I read to become better at writing and copywriting and communicating my message these are the books that I would recommend to them so I have six or I have four different books here I have two lying around somewhere that is in one of these boxes so I'll just tell you what those are and I'll put them on the screen but I want to share these books with you and what each of them will help you do and help you learn so this first book this is the book that I probably read the most I've read this seven or eight times now when I first picked it up about five years ago and this is called the boron letters by Gary Halbert so this is Gary Halbert if you don't know is one of the greatest copywriters who ever lived and he actually wrote these letters when he was in jail I don't know how long he was in jail for or exactly what he was in jail for and he sent these letters to his son Bond to help him learn marketing and not just copywriting but marketing human behavior psychology and this is just an amazing book it's it looks like it's like it's a big book but I mean it's pretty spaced out with with with the writing so it's a it's a quick it's a fairly quick read you can do this in a couple days if you really wanted to or even in one day so this book is probably had the biggest impact on my writing and how I think about marketing so highly recommend you pick up this book the boron letters not only is it educational very entertaining as well and it's from Gary Halbert that's book number one book number two is building a story brand so this is from a guy named Donald Miller and I don't know if I consider this really a copywriting book it's more around storytelling and structuring your marketing message in a way that makes sense to your market and your customers there's a very like step-by-step process that he takes you through and he makes it very clear so this book I like this book for its clarity and the this is a great book for beginners anyone who's just getting started with writing marketing messages messages and sales messages and not just copywriting but structuring there the communication in a way that makes sense to their market great book right here building a story brand it's number two so book number three is another one that I've read multiple times this is cash for tizing from Drew Eric Whitman and this book goes deep into human psychology human behavior desires emotion a lot of these copywriting books do but this one goes extra in depth with it he calls it the life force eight and those are like the eight core human desires and he goes deep into that and how to tie that to your marketing and your sales amazing amazing book here I've probably read this three or four times or so in the last few years so book number four is one that I don't see on too many lists of best writing and copywriting books but this is by far one of it's like the dark ports it's like the the undercover best book that I have in my arsenal I know I keep saying that but I've taken so many lessons from this that I've used across every piece of my business so this book is called great leads and it's the the six easiest ways to start any sales message and this is from a guy named Michael Masterson his real name is Mark Ford and John Ford and Mark Ford or Michael Masterson he's one of the masterminds behind agorapublishing which is a multi-billion dollar a year publishing company and what the if you don't know agora you can you can do research on exactly what they do but basically their entire business is driven by copywriters so they hire copywriters they train copywriters and these copywriters go out and they sell they create long form sales pages and long form video sales letters to sell different products in huge huge markets like like health and beauty and finance and investing crypto business opportunity right so Michael Masterson or Mark Ford is the mastermind behind agora and he's one of the main people who helped that company grow to multi-billion dollars a year and in this book he talks specifically about starting your sales message right so a lot of people talk about the headline a lot of people talk about the body copy a lot of people talk about just the entire copywriting steps in general but in this book he focuses on starting your sales message and how to make it so powerful six different powerful ways that you can start that message to get people to keep reading and to take action so it goes a lot deeper than that i'm probably doing this i'm underselling this book highly recommend you pick this up you can get it on amazon i don't know how much it is when i got it it was 30 bucks or so but this is going to end up being if you are a copywriter or writer or just any if you do any kind of persuasive selling this is gold right here so that's book number four great leads by michael masterson and john ford pick it up on amazon i don't know where the other two books are i have two more for you and they're sitting around here somewhere but i'm packing up so the first one or book number five is the email players schema book by ben settle now the only way you can get this book is if you sign up for his $97 a month newsletter his email players newsletter but i've learned so much about that's probably the book that i learned the most about from email copywriting is the email players schema book from ben settle so if you are wanting to get that you can sign up for his $97 a month newsletter on his website ben settle dot com and just know if you are not ready to start implementing don't sign up because if you sign up and you cancel he doesn't ever let you come back into his membership so only sign up if you're ready but if you are this book is amazing email players a schema book it's going to teach you so much about email copywriting and just marketing and writing and sales psychology in general highly recommend you pick it up he teaches stuff that really nobody else does he has his own style his own flavor and i highly recommend you pick it up when you're ready of course right we don't want you to go in and just cancel it as soon as you get the book so that's number five is the email players schema book and book number six the last book last but not least is this book i'll show you on the screen here let me turn this around i don't know if you can see that the one sentence persuasion course 27 words to make the world do your bidding so this book is is incredible it really takes down the it simplifies the sales message and it's exactly what it says it is 27 words to make the world do your bidding and persuade people to do pretty much whatever you want structuring your persuasion and sales messages so that book is 399 it looks like it's only it's kindle only if you have any kind of device like a phone you can usually just download the kindle app and just buy the book for four bucks it's going to be the best four bucks you ever spend and let's see how big it is 36 pages right 36 pages and you will have a powerful new lesson a powerful new book in your in your library that's going to teach you 27 words to make the world do your bidding so those are the six books number one boron letters number two building a story brand number three cash for tizing number four great leads number five the email players schema book which you can get on bent settle dot com on his newsletter and number six is the one sentence persuasion course i'll link to those below too so you guys know what these books are and where to pick them up but that is it for today's writing Wednesday six books that will make you a better writer and copywriter even if you're a beginner these are books that i recommend to everyone to read when they want to get better at writing and structuring their sales messages hope you guys found this valuable the next time you see a video from me i'll probably be in the new place so the background will look a little different if you guys are used to this by now i've been shooting videos in this place for a while now but in the next video i'll be in a new place and we'll see what the new setup looks like so let me know what you guys want to see in the next episode below the next writing Wednesday give me a comment give me your feedback suggestions whatever you guys want to see next and that's it for this video i will see you in the next one