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Published on Feb 17, 2017
Soko wrote a love letter to all the weird creative kids out there:
"Sweet Sound of Ignorance" is the first song I’ve released since my album My Dreams Dictate My Reality, which came out two years ago.
So I’m a little nervous.
In August, I moved from L.A. to NY to record my upcoming album with Patrick Wimberly and challenge myself out of my comfort zone. I put so much of my entire being into making music: heart and soul, tears, sweat, and blood. The song is the result of purposely isolating myself until I lost track of time, people, life, reality—a form of self-induced cabin fever. In a nutshell, it’s about being very anti-social and a lonely crybaby in desperate need of a cuddle, yet terrified of intimacy, but the track sounds pretty happy if you don’t pay attention to the words. It’s a contrast I always treasure in music—happy-sad music.
For the video, I decided to create a full trip inside my head. I love cartoons, and I cherish my inner child always and forever, so directing my own videos is always a good way to unleash it. There is something very exciting and satisfying about being able to express my full vision, raw, vulnerable and unaltered.
Director - Soko DP - Nicolas Amato Producer - Molly Ortiz Editor - Tina Vaden Production Design - Alia Penner 1st AD - Wyatt Noble Camera/G&E - Levi Trent Williams Set Builder - Justin Walker Set Decorator - Lilit Grigoryan Associate Producer - Justin Madsen On Set Photographer - Cameron McCool Artist Management - Dylan Sosa
CAST Dancers - Rainey Qualley + Margaret Qualley
SPECIAL THANKS Janell Shirtcliff, Werkartz, On the Mark Rentals and Charome Kaocharoen, Dugan O’Neal, Patrick Wimberly, Keaton Lindsey, James Richardson, Miles BA Robinson, Bobbie Gale, GUCCI, Greg Nise