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SOKO :: Sweet Sound of Ignorance

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Published on Feb 17, 2017

Soko wrote a love letter to all the weird creative kids out there:

"Sweet Sound of Ignorance" is the first song I’ve released since my album My Dreams Dictate My Reality, which came out two years ago.

So I’m a little nervous.

In August, I moved from L.A. to NY to record my upcoming album with Patrick Wimberly and challenge myself out of my comfort zone. I put so much of my entire being into making music: heart and soul, tears, sweat, and blood. The song is the result of purposely isolating myself until I lost track of time, people, life, reality—a form of self-induced cabin fever. In a nutshell, it’s about being very anti-social and a lonely crybaby in desperate need of a cuddle, yet terrified of intimacy, but the track sounds pretty happy if you don’t pay attention to the words. It’s a contrast I always treasure in music—happy-sad music.

For the video, I decided to create a full trip inside my head. I love cartoons, and I cherish my inner child always and forever, so directing my own videos is always a good way to unleash it. There is something very exciting and satisfying about being able to express my full vision, raw, vulnerable and unaltered.

For the full letter, click here: http://www.nylon.com/articles/soko-vi...

Director - Soko
DP - Nicolas Amato
Producer - Molly Ortiz
Editor - Tina Vaden
Production Design - Alia Penner
1st AD - Wyatt Noble
Camera/G&E - Levi Trent Williams
Set Builder - Justin Walker
Set Decorator - Lilit Grigoryan
Associate Producer - Justin Madsen
On Set Photographer - Cameron McCool
Artist Management - Dylan Sosa

CAST
Dancers - Rainey Qualley + Margaret Qualley

SPECIAL THANKS
Janell Shirtcliff, Werkartz, On the Mark Rentals and Charome Kaocharoen, Dugan O’Neal, Patrick Wimberly, Keaton Lindsey, James Richardson, Miles BA Robinson, Bobbie Gale, GUCCI, Greg Nise

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