 What's up? What's up? What's up? Everybody wants to get a shot Taylor and I'm going over five things you can learn from top artists campaigns of 2016 gonna run through them really quickly, but it's gonna be some impactful information We already know that look Beyonce came out with a lemonade thing with a picture before the Super Bowl hit him with formation And then later she dropped the project and she created a moment Right so create a moment if you can and a great way to do that is strong images because once you have people's attention You need to keep it Beyonce use strong images to create a world very similar to how Michael Jackson Who's a huge inspiration to actually presents herself does all the time so do that if you can and then number two We're gonna go raise shrimp these guys. They used a wave and one of the most skillful ways I haven't seen in a good minute got ahead of myself All right, you don't know the man who can count challenge kill yourself if you will These guys right here, man They were didn't even create this wave and they didn't even intentionally steal the wave But then they saw how other people were putting them on and using them for the wave And then they just use it and to go all the way to number one. Hey, you got to use opportunity be opportunistic Number three, we're gonna go with chance to rapper his whole coloring book mix tape the whole tour All that stuff took a lot of people's attention this year It's because he engaged the hell of his audience though That's what made it go to another level right? He has a literal coloring book that people could feel right touch It's a tactile experience not only do they have the auditory experience of listening to music, but they have this Thing they can touch it's novel most people don't color these days particularly the age of his fans So it's something cool to go back and do Engage the audience because that helps them feel closer to you and something they can take beyond your music And then he also engages in the streets with gorilla type marketing In a way that most artists at his level success don't do but this is so strong because when you see something on the streets And then you go online and then you see marketing from chance to rapper on the coloring book tour Then you're even more likely to check it out and get deeper into it because you want it you were connecting these dots when you can Get people to connecting dots in their head about things they've seen then they really really get bought in parody and humor So your loyalty is huge with this a lot of people laugh at him But trust me he's so into the joke. He's so deliberate with what he's doing a lot of that comes from the fact that he Was inspired by little B. I made video on him check him out. Just like I made the video on chance check him out but It's that whole idea of Entertaining that's what social media is known for these days if the things that you see go viral a lot of things We follow us young folks, especially man It's they're funny that this comedy people love that stuff So he uses that stuff and he doesn't mind being a better the joke Then he also brandish his hair like a mug to the point You can see a picture like this and you know a sorority that's strong as branding next we have DJ Khaled Right, so we have DJ Khaled and guys been making anthem as the anthem at the anthem been strong You know brand in the hip hop community for years, but he was finally crossover for the first time because he showed himself a lot of times We have this great Product in our marketing in our music that people love or our art But we have a unique personality that could put it make us a superstar and he was created a crossover for the first time ever Because he showed himself on snapchat and he'd even do this intentionally at first And just to note though what made him really really crossover was this whole keys to success concept He has something that gave him room to grow the keys to success You obviously can relate that to anything. So if you have something that's just Easy to talk about no matter what you want to relate to it and brand Then you are really really sitting on gold if you can do it make it happen Those are just some tips to use from the top campaigns of this year Hopefully that was helpful if you can think of anything else add it to the comments. Let's talk be cool