 Are there any other learnings that you take back from your experiences as a jury member and also from the campaigns that you've seen that you believe can be translated into, say, future work in India? Yes. I think we underestimate the amount of understanding that the case is giving. I feel that we should explain cultural nuances better because when I have done international juries before, but when I was sitting in the room, people were not getting, like there were some Brazilian pieces that we've over-ordered and there were some Brazilian people in the jury and they actually made us realize the cultural nuance. Now we live in it, so we don't think that we need to explain that much as we should ideally do and that's what I realized, like we had to, every cultural, if you're coming from a cultural nuance, then it needs to be explained really well or it just goes somewhere.