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Sony's Balls & BRAVIA "Colour Like No Other" in HD (1080p)





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Uploaded on May 9, 2010

I remember looking for this a awhile ago on YouTube and not being able to see it in HD. After that, I did—finally—get find the commercial the way it was meant to be seen: in 1080p. I've had it for sometime but just now thought: "why the hell not ... I'll throw it on YouTube."

Sadly, upon uploading, it appears the higher resolutions were stripped. *sigh* That was a long upload too . . .

The (awesome) song is 'Heartbeats', written by the Knife but performed here by José González. You should also listen to the Knifes original version—it is quite good.

NOW, I shall paste the following thanks to the bitchin' Creative Commons licensing afforded us by Wikimedia:

The launch of the BRAVIA brand was supported by an advertising campaign, with a commercial featuring 250,000 brightly-colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The idea was brought to life by director Nicolai Fuglsig with the help of Los Angeles-based special effects guru Barry Conner. In addition to the 12 air mortars, Conner deployed three giant skips, each lifted 50 feet into the air and containing 35,000 colored bouncy balls. The first shot required 50,000 balls to be sent cascading down a hill, colliding at a road junction with a further 50,000 that had been fired along a side street. A team of 50 interns was on hand to gather up the balls for the six takes it took over four days. Golf nets were erected at the sides of the street and every drain was blocked.

Source: Wikipedia.


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