 When do you post your company page versus your personal profile on LinkedIn? So on LinkedIn, my recommendation is this. If you are planning to run LinkedIn ads, if you have, or going to, well, we're gonna talk about LinkedIn ads later in this course. And if you don't mind spending, let's say $30 a month to $100 a month, or even more to reach hundreds or thousands of targeted people that might be ideal clients or ideal referral sources for you. If you don't mind spending that money on LinkedIn, you don't have to spend it every month, but if you're planning to spend some money running ads on LinkedIn, then I think putting posts on your LinkedIn company page is a great idea. Why? Because you need a company page and you need the posts on the company page to run ads. Technically, you could run ads with your company page without having existing posts there. But I feel like if you're gonna run an ad, you might as well having posted to your company page already, maybe gotten a couple of likes before you run the ad, then the people seeing the ad already see a couple of likes and they're more likely to engage with it. So what I do, really almost exclusive these days, is I post on my company page and then I share that post to my LinkedIn profile. So let me go ahead and show you what I do here. As you see, this is my LinkedIn personal profile, but if you look at my posts, just about all of my posts are sharing my company page posts. I simply post to my company page and immediately turn around and put it on my LinkedIn personal profile as well. So people engage, they can engage directly with just my, it's so interesting what's happening here is that there are essentially two versions of this post. There's a version of the post on my company page, okay, here where people can engage with it and it gathers its own number of likes and comments. And then there's a version of the post on my personal profile. There are two likes here, as you can see, versus the one like on the other version. So there, when you share a company page post to your LinkedIn profile, you now create two versions of the same post. People can engage with one version or the other. It's okay, I just let it go. I don't worry if people engage on this one versus that one, but at least my personal network are now seeing my company page posts as well. In the next lesson, I will show you how to share a company page post to your LinkedIn profile. And I guess the natural question is, should you never post directly to your LinkedIn profile? And of course, posting directly LinkedIn profile is going to LinkedIn home and where it's a starter post. Now I'm posting directly as my LinkedIn profile rather than my company page. Should, do I never do that? That's not true. I mean, if I have something, like I said, just like it sounds, personal profile versus company page, most of my content is related to my business. It's sharing the expertise of my business. It makes sense for me to do the company page. If I have something more personal, then I probably would use the personal profile. Just like I have my Facebook personal profile, you'll notice my posts there are kind of different than my Facebook company page posts, right? Sorry, I'm scrolling a bunch here, but my personal profile is different. Like I share spiritual things or reshare spiritual things, whereas my company page posts, anyway, I'll let you, oops, community has the content. So it's really the same idea is how I would separate the two. And the question about the algorithm, technically it's actually better for the algorithm for you to directly post on your personal profile rather than posting on your company page. And then sharing and I think the reason why is because it just doesn't look as good because let me go ahead and like it looks like this, right? So the thing is smaller. Let me see if I can find another example. And it's kind of, maybe some people might think it's kind of weird. How come it's George Cowell and George Cowell sharing George Cowell stuff? So algorithmically it's better to just post as your personal profile, but I don't care about that. The reason is because I run ads on LinkedIn. Ads on LinkedIn is way better than the algorithm in terms of reaching people. Let me say this again. It's like, with the algorithm, you're like praying to the LinkedIn algorithmic gods to please share my posts with the right people or whatever, whereas with ads, you can decide who you share the posts. I mean, how many people, what kinds of people see your posts? So this is why I favor running ads in terms of the reach to the right people way more than algorithmic, organic reach because that's just kind of like, you throw it up to the gods and say, well, good luck. Whereas with ads, you have more of control. So I don't care that it's not algorithmically good, like I said, because of this, but for those of you who have an extremely limited budget or you don't want to use money at all on LinkedIn to run ads, then I would say probably then you just stick with your personal profile posts and not do the company page posts at that point.