 Hi and welcome to today's webcast with Robert Curry myself and Sarah Gonzales great to have you here Sarah. Hi. Thanks for having me Yeah, so guys today. We've got a very very exciting schedule We're going to be talking about webcasts webinars the difference between all those kind of things and what the best thing to do is is to Ask questions through the bottom right hand corner So I believe there's a tab on down the bottom where you can click on ask a question Any questions that you have coming through we can check them as we go and we're very very happy to answer them as we go along So the other thing we want you to do is also to complete a survey form at the end of the presentation So that will be coming to at the end as well So basically Sarah we've got so many different names for these different types of applications You know webcast webinar, you know live-streaming that kind of thing. What's the difference and what does all that lingo mean? Yeah So I really want to break through the jargon just to keep this off and get right into it Well, because you know as well as I do you get invitations to all of these different online events and sometimes it's like well What's the difference? What does it all mean? So here's a snapshot of the three types of events that we most commonly hear so let's start with webinar And I think we've all heard of webinars with all either attended one of them or even presented on one of them And a webinar really is a one-to-many experience. So with this you've got a presenter They're in front of a computer usually And a lot of the time if you ever been in a web conference or anything like that It is the same platform. It's just one to many not really collaborative So the PowerPoint is really king in this sort of environment and you might have a webcam on there A lot of people will keep the webcam up for the entirety of the presentation Or you may just have it up for the intro and then also for Q&A at the end or you may have no webcam at all Then you go into a studio webcast, which is exactly what we're doing here now. So these are fancy Yeah, it's like a step up from a webinar and it's like oh, let's get you know Take it up gold standard people call the webcasting I feel like an important TV presenter or something like that It does feel like that and that's why your presenters really important if you do want to do something like this So with this it's high definition video. So it's not just a webcam You can see the focus of what we're doing now is us, but we do have a PowerPoint alongside us Sometimes you may not have a PowerPoint at all and it can just be like online TV if you like So with here it really is about the video being king as opposed to the PowerPoint These are great for panel discussions or interviews like we're doing now So you might have an expert of you know, for example, if you're in the mental health space and you run webinars once a month Maybe every third month you might want to have a panel of experts within the mental health space that are talking about something That's really really topical And then you've also got the hybrid webcast So with this think of a live conference that you attend face to face and they're all coming up now I know we've got a few on over the next few weeks and you're in that Environment, but then you can also watch it at home if you like as well So it's live streaming or streaming speakers from the United States into a conference Wogga-woga for example, so anything like that and that's where you hear the term live streaming Well, so I always want to attend these big conferences in the US. It's just like New York I mean, it's a day of travel to get there. Yeah, exactly And I think people find that with their presenters as well now and the in the US live streaming is very popular I think it's around 90% of organizations in the US if they do host a live conference They will actually stream it as well because they know the value that they get out of it and they can reach people all over the world And so what's the best? So if you look like a webinar versus a webcast, when's the best to use either one of them? I think it depends on your topic and your presenter and what you're trying to achieve And I think anyone going into an online event first of all needs to think of their goal and what they want to achieve Is it lead generation? Is it education? Is it some sort of engagement where you want to have a full-on discussion with people through the chat box? Like we're encouraging people to do now and I think a webinar like I said It's really about the PowerPoint and getting that out there and if I am a webinar organizer I want people to be watching the PowerPoint Professional development and that sort of stuff where people want to learn Whereas if you want to have a discussion and you want to engage and you've got like I said a subject Matter expert who's great and really engaging and you think that them as a presenter is really going to make the session That's when you would use a webcast. Yeah, and I feel like webcast is more of a You know you're making a more serious investment in your business when you're doing webcast Yes, definitely Like a webinar I mean you can go on a laptop anywhere around the world and kind of log it on and which is a good thing I mean when you're doing a webcast it means you need to be more prepared You know more focused and a lot more production made with it Yeah, definitely, and you can see we've got a green screen here today as well So you could put anything behind us if you wanted to you could have a panel desk You could have lounges much more engaging for your audience. Yeah, and so you've done You've been doing this for a while now What are you seeing as the latest trends in the industry with these different? I think there's three different things and you can see that on the slide now So I think one of the things you really need to consider is a series or a program I think if you go out and you just want to run a webinar or a webcast You might not see your return on investment as much as putting together a program Figuring out what your audience wants what your goals are put in together a program and then you know saying this is the content That I want to deliver Here's where I want to run some webinars because these presenters are based in different locations And maybe they can't get to a studio Here's where I want to put a webcast because you know it's our conference at the end of the year And we really want to promote that beforehand. So thinking about your series as a whole That's what people are starting to do now as opposed to these one-off events And the length it's getting shorter and shorter and shorter And I think you know you're asking people to invest time in these events Especially if they are free and a lot of the time, you know We talk about saturation and webinars that how many webinar invitations do you get away? Especially like in the marketing space, you know every day This webinar and will change your life for they promise so much and then you get on and you can't even hear the audio Yeah, well, I'm finding um, you know in our space in the marketing space. There's People really sick of getting pitched to yes on these types of platforms So that they'll get on there's absolutely no value and that's where your presenter comes in here Yeah, you really need to be careful on who you pick because a lot of presenters you're right They get on there and it's like oh, here's your free set of steak knives You just that's all they're doing and it's like no guys This is educational and if you want to alienate your audience and that's a perfect way to do it Yeah, and the sad thing is like you don't get away with that once because once people have seen that like that's it That's blacklisted. I'll never gone that guy's webinar again. It's kind of finished That's it And I think it's a lot easier for people to shut down their computer as opposed to walk out of a room So these days you really need to capture people within the first 30 seconds of what you're doing And then also like we'll just say in the length so I would say in the past We always had the 60-minute webinar the lunch and learn get online and your lunch break whereas now It's like, you know what 60 minutes is a long time I'd say half an hour and then maybe 45 15 minutes for Q&A which will go into a 45 minute session Agreed. Well, I mean, you know an hour is a long time to commit now You know an hour or someone's time is a lot. Yes, and so yeah, like it's gonna be an hour. It needs to be good Yeah, it needs to be amazing and it doesn't need to change your life But I think also a lot of people are doing on-demand content as well So that's you know creating stuff live, but then chopping it up into little segments and maybe doing a 15-minute On-demand webcast so what we're doing now and then we could have planned this so that we would have access to it On-demand, which everyone will but we could easily chop it up into maybe 10-minute segments and then send that to people out afterwards So you'll send in maybe once a week and a good way to think of this is Implement it into your content marketing plan as well So throughout the week and throughout the year we send a blog every Friday. Sometimes what we'll do we'll do a 45-minute Webcast that's not necessarily live. It's just pre-recorded. So it's pre-recorded content And then we will actually send that through the blog once a week in 10-minute chunks. So you've got you've got potentially Six weeks there of content. That's great. Just from a webcast. Yeah, it's just from one event So that's where you really need to start thinking of your return investment as well And it's not just how many people are going to attend on the day and how much money you could make if you are charging Because a lot of people are starting to charge now people are really starting to say okay What am I going to do with this after the fact and how can I even gain more from that as well? So that's another trend. We're really starting to see yeah And I'm starting to see the trend like you mentioned a people charging because you would never have a charge for webinar before Oh, definitely now it now it's kind of shifting to like, you know what this is variable content And you're gonna learn and if you came to a seminar you would pay to come to a seminar Yeah, so we're treating this exactly the same way exactly and I think if you do have a really highly engaged audience And you are given in this free content and they are attending your webinars And you're getting great feedback and you're measuring the feedback through surveys and stuff like that Once you've got that audience you can charge maybe once every third or fourth webinar because they they do believe in you And they do believe that you deliver good content and people are willing to pay Well, what I found is that running like other seminars or webinars when people pay that pay attention And you get a much higher quality of attendance. Yeah, and that's another trend Rob So attendance rates and I would say to everyone out there looking to run an online event no matter which style Don't be disheartened by those people joining and I wanted to cruise you on this because you've got a lot of Experience in this area, but we're starting to see probably a 40% attendance rate on average with free events And you know what you've got those people who want to attend live But people want stuff on demand when they want it like you think of Netflix and those sort of things and I want to watch it When I want you who are you to dictate to me when I should sit down and watch you very true Yeah, and actually 40% isn't bad. No isn't bad at all No, because considering that it's free and it's so easy for something else to pop up Yes And so that's like no bad result at all and then so once that's done make sure you do send out the recording to Everyone who registered and then those people who are watching in their own time are going to be a lot more engaged Because they're choosing when to watch and you've actually captured those people in a time that's convenient for them and you know We speak that's one trend this year, but next year what we're even going to start doing is when we Have a registration page out we're going to give people the option to Register for the live or register for the on-demand and we would never have done that two years ago because we're like Oh, we want everyone to attend live. We need that engagement. That's how we're going to measure our investment But really you want to give you need to think about the person who's joining and you need to think about the ease for them And the convenience for them and depending on what time zone they're in as well So I know with my community they're all around the world Yeah, and so, you know like we try and do mornings, which is of Australian time Which is kind of okay, but even still at the UK doesn't like that. Yes, exactly Like the UK it's not too bad for the US But it's very hard to get one single time that works for all the different time zones And what are your thoughts on attendance because you almost broke the record. Did you? So What's worked really well for us is a number of things To get more attendance to start with is actually running advertisements to the webinar or to the webcast And so by doing that Where like we're not just using a lot of people just rely on their own database They might send an email and that's all well and good But that's any one way of getting people to come and so we've used Advertisements very successfully going directly to that landing page So when we last broke the world record, we had half of the registrations coming from email marketing Just email into the database and the other half actually came from Facebook ads Oh, okay Yeah And you can target and segment quite heavily on Facebook, can't you as well? Yeah, like a lot of people say we're B2B, Facebook doesn't work, but actually it does Well everyone's person at the end of the day and I think most people use Facebook People on Facebook all the time, you know Even when you're at work people are checking on their phones And so they're using Facebook all the time and we're finding it's a very very good traffic source for us And have you used LinkedIn sponsored ads as well? We have, we find them very very expensive Yeah, at this stage So I do believe they are working on the platform to make it a bit more user friendly And to be able to get better rates from it But right now it's prohibitively expensive for a webinar Yeah Like it might cost you a few dollars a click And you know, so it's going to be very expensive to get someone on a webinar through LinkedIn ads And are those people that you are getting from this paid advertising Once they're in the webinar, are they converting? Yeah they are, so we're finding they convert just the same as a normal regular subscriber, which is fantastic I think that the important thing is really to have the messaging very clear on that landing page So people know exactly what they're getting And then also what we do is we normally send out a few emails before the webinar starts So not just saying hey, don't forget about webinars, it's more like telling stories, you know, sharing a bit of content So that the new people, because I've never heard about this before True, yeah Yeah just to get a bit more familiar And you know that ties you nicely to what we've got here Which is looking at pre-production and setting everything up And creating your registration pages And I think having them aligned to your branding is really important Having these registration pages or the emails that you're doing And you know if we look at before your event, you've got your email You've got people register, you have an autoresponder, you might have a last chance to register Then a reminder email, like it is a lot to set up as well So you want to try and put as much information in those sort of pieces of content as possible, don't you? Yeah and the thing is, it might feel like you're sending a lot of emails But the thing, people don't normally say, oh hang on, why did you send me so many emails before? Like it's kind of expected and quite often people might even see the first email It's because everyone gets to send emails these days So there is really no harm in sending a couple of emails about each specific event that you're running Even though people feel like, oh we sent an email, don't send any more It's like, you know what, maybe send a couple And we find with obviously, this might be common sense to some people But if you are sending a last chance to register email Then don't send it to the people who have already registered Don't bombard those guys You sort of want to send different content, don't you? So if you do have maybe 40 people registered for the first event that you're running Maybe between that time period So we don't usually send out webinar or webcast invitations until one or two weeks beforehand So once they do register, you then got permission, like you said To send them more maybe one or two emails Talking about what the webinar is going to be like Asking people to submit questions beforehand Yeah, well the thing is, you don't want, that'd be about the maximum of time that you give Because with these webcasts and webinars If you give too much notice, people forget about it when it gets too close So it's not like a big event where they have to get travel expenses and things like that So these are much better to have a shorter time frame and make it a lot faster like that Yeah, I definitely agree, I think marketing has to be done one, two, max Weeks beforehand And you need to try and create that urgency with people as well And you will actually see an increase in your registrations if you start to take on that method Yeah So also here as well, just in terms of pre-production and planning for your event You've got your email marketing, your topics, your times Obviously we know you need to make your topics quite catchy And understand your audience before you are sending out those invitations But I also think it's important at this stage to align your presentation with your presenter And the reason I say this is, we've had experiences before and I'll tell one short story Of a time when we had probably like 300 or 400 registrations on a partner webinar And they got on and they were just abusing the presenter And the presenter wasn't talking about anything that was advertised So they had a webinar organizer within the organization who put together this email And this branded page and she even had the learning level there as advanced And this presenter got on and he was talking about something completely different Because he wasn't aligned with the content Yeah, I don't And this poor guy was online and I think a lot of the time organizations go out there They get excited, they put together a plan and they're like, oh you can present this Without actually pulling everything together and making sure that it's actually a package for people So then when they do get online, it's like I know what I've registered for I know what I'm going to take away, what learnings I'm going to get out of it So what's the presenter going to talk about? Well like we were saying, it's so important to have those expectations correct And that's going to help with conversion as well Because at the end of the day, if they know what they're signing up for They turn up, they get what they expected There's a good chance that they're going to do more business with your company Yes, exactly, and like we said earlier We run the Redback Report on an annual basis and we'll be doing that in February So we go out there and get people's feedback on their experiences And so many people said the number one thing when it comes to a presenter Is them getting online and being salesy or talking too much about themselves Is one way for them to log off Yes, straight away Because I mean some people don't actually log on to Like there's 20 minutes where the person tells their whole life story Oh I know and it's like, well I know who you are I probably stalked you on LinkedIn before we got on here Yes, people wouldn't sign up if they didn't know who the person was So then that's a waste of 20 minutes And then there might be like 15 minutes of content and then probably half an hour of pitch And it's like come on, like you know, that's an hour of my life Go and get back over again Exactly So we have spoken about marketing But I think we should speak a little bit just quickly about the marketing plans And how you need to build and nurture those people as opposed to just sending them an email For every single webinar It's like, what are you doing in between that phase? So with our business we try and Like we really want to make sure that we're not just sending people Invitations and stuff all the time And so sometimes we'll even send just an email with some tips And we'll even have a call to action Which is, you know, like if you go back five or ten years That was like a no-no We always have a call to action in every email But we're finding now that it builds a lot of trust if you just send emails Without always asking for something in return And then when you do, it's kind of like that Gary Vaynerchuk book You know, like jab, jab, then a right hook So you know, a few more jabs in there And rather than just going for the right hook all the time and asking for the call to action So we found that's been quite effective With open rates and with engagement with our audience Rather just pitching every single time Yeah, and I think for these webinars what you'll actually find When you do sort out a program You'll build this network and this community And people online start to get to know each other They type in questions as well And they start chatting to one another And we've been running our business skills series for four and a half years now And people who were on the first webinar still attend to this day And they don't attend everything But we're constantly sending them guides and emails And like you said, tips and white papers in between that time So we're not just sending them webinar invitations We're nurturing them through So they can actually be part of what we're trying to achieve Which is our online amazing community Yeah, and the thing is people like to consume it in different content So sometimes like I haven't got time to watch a whole one hour webinar But I like to watch like a five minute, you know Like read the five minute PDF summary But you know, like to get the most engagement Like if you find that your audience is sitting there Watching the whole webinar for the hour or the half an hour That's the best form of engagement you can get Yeah, I agree, definitely So here are some tips and we will be sending a copy of the slides And then recording within the week But also if you go down to the resources folder On the bottom right hand corner You'll see a link there to the Redback Inspiration Hub So if you click there, you can actually go and download That Redback report that we were just speaking about As well as some other guides on how to host your events And I think there's one particular two marketing in there as well You know, if we look at this as a whole rub It's quite standard for any sort of marketing event You've got your passive marketing So maybe using your social media pages Really passively on your website A lot of people I'm seeing now actually have a page Dedicated to webinars on their website Upcoming events, which is good That's a great thing because you just don't know What people are interested in And having their different topics really helps you segment Okay, what are people interested in Like we might run one on public relations And that gets a completely different audience If we want to run it on LinkedIn marketing So we're finding that just very different topics And we're trafficking different segments of our community Definitely And then once you've got that You might have that one month beforehand In the background, I think email signatures Are a great way to advertise this We change ours every single month Depending on what we're promoting And a lot of the times it is webinars That's a great tip Yeah, I think it's good just to have a link And then people, how many emails do you send today? Oh, we send 50, 100 emails Every person on our team is doing that So having that would be a great way Of getting more signups Definitely That's smart play And then you've got the social marketing Which you were talking about Do you want to talk a little bit about remarketing When you're running online events And how that's worked for you? Yeah, that's worked really well So what we find is that quite often People might click on the link To register for the webinar And for whatever reason they just don't register So there's always like You never got 100% opt-in rates The world doesn't work that way If you're doing well you might get 50, 60, 70 And so those are the people What we normally do is have a remarketing It's called a pixel I'm not sure if people have heard of that before But we put a remarketing pixel On that landing page And so people don't register Then we kind of stalk them around the internet And try to get them to register at a later stage Yeah, and I'm sure many people Have been on there searching a holiday Or something and all of a sudden When you're online You see all these ads for holiday destinations It's like, oh, how clever It's not a coincidence, isn't it? Yeah So that's been very, very effective for us We find that remarketing And retargeting is quite often The lowest cost form of advertising That you can use Because people have already seen your brand And so then it's a lot less expensive To get them to come back And to register at a later stage That's worked really well for us And the retargeting is very good Because now it can be on the Google Display Network Which is millions and millions of websites Around the world But also the Facebook platform It does, yeah So it's very good So I think, you know If you are launching into these types of events Don't neglect your social The social side of things But I think if people don't actually Have a social presence online Is this something to start with? Is this a way for them to get in there And test the orders Yeah, well I believe to sabotage I mean if you haven't got a good presence You can start a page in five minutes And you can advertise Yes, you don't need to have a million fans To make this work You can have no fans And just run ads Which is fantastic You've never been able to do it before You always had to build up a following And then advertise the following That's what I think most people would assume Wouldn't they? That you have to have this amazing Online presence before you actually do this But you don't Just run ads Just run them Put the credit card Yeah, and then we talk about Direct Marketing Which we spoke about Those emails beforehand And nurturing your community Now I just want to go quickly Into live production Before we get to the Q&A And speaking about How to measure your return investment And I think everyone needs to get familiar With the platform that they're using Even as an organizer And these platforms You don't have to be really tech savvy You don't need to be a CTO To be able to operate These types of platforms They're meant to be easy There are a lot of platforms out there That don't even have software So you don't have to download anything And your attendees Don't have to download anything That's even better Yeah, those ones we have to download Software and plugins Yes, I know Yeah Get a lot of support questions for those Yes But you know, I think it's really, really important To understand the platform And what you're working with Before you start to work with your presenter And build your content and your format Because there's so many things That you can do in a platform If you look at a webinar platform You've probably got about 15, 16 different features you can use And most webinars I run We probably use two of the features We use a slideshow And we use a survey And the chat box So there's three And that's that For no 9% of the time That's all you need Now it's good to have those features Don't get me wrong But most of the time If you just get the basics right Yes Like they say in football You know, be brood on the basics Yeah, and don't try and be too fancy Because you need to think of it From your participants' experience And it's easy to be online And present and be like Oh, I want to use this, this and this But then, well, as a participant And you just mentioned that You know, people learn in different ways And some people are really visual And some people are really audio And as a participant I'm watching your slides I'm reading your slides I'm typing in the chat box I'm seeing what other people are doing In the chat box You might have a webcam So I'm seeing a visual of you And I'm listening to you And that's a lot to have to do For someone on the other end And if you try and get too fancy Like polling, for example So you can actually poll your audience On all of these platforms If you do 20 polls for a webinar People are just going to get over it Oh, you know, one or two is plenty It has to be relevant, doesn't it? That's right And I feel that You can overdue the technology It's like, oh, this is a cool little feature This is a shiny new object Yes It's like, you know what Have a good message Present the message well Yes Use the relevant features To make it enhance it But the main thing is that message Yeah And I think one important thing If you do take away from here And you are going into this sort of These sort of platforms Is to try and use in-room surveys So a few platforms out there Have an in-room survey So it's collecting feedback From your audience And then obviously Tailoring your programs Moving forward And getting that feedback If you run a webinar or a webcast And you send an email afterwards With a link to a survey You're not going to get a great response rate You can actually have the survey Built inside the platform So while people are in there They can actually fill out the survey And you get those responses immediately So I think that's really important To collect that feedback But make sure you do something with it Yeah Well, like you mentioned You've run this for four years now So it's And make sure you guys Fill out the feedback form At the end of this as well So that's very important That's a nice little segue Yeah And the thing is It's important to have that feedback Because you might just run these And then over time Less than what people attend Or they're engaging less But if you didn't have a survey question You wouldn't know why You don't know what you don't know You don't know why not So it's just like What's going on with these stats And then it's too late Because you've lost the engagement Exactly Yeah, survey all the way through And post-production as well So what's happened after Once you click end It's not over If anything, it's almost just beginning So think about editing And your on-demand requirements Are you going to send this out to people If you're online And you say to people We're going to send this out In 48 hours Send it out in 48 hours Think about your call to action Your debriefs with your presenter Trying to tweak your whole program And refine it As you move forward as well So definitely, definitely Look at the reports Analyze the data You can get reports on who attended How long they were on for How many registered Obviously through your registration The Q&A transcript That sort of stuff So you've got all that data Very valuable data Yeah It's very, very valuable And what we find is that The other thing is If you make So we do webinars in the consumer space So I'm like in the health market Nutrition Those kind of markets But we also do them In the business of business space And quite often In the health space We may have like A special webinar offer But while the webinar is going on Or it expires One hour after the webinar finishes And the thing is Invariably we'll get people That missed out on that And say, hey, can we get that one hour special Or get that webinar special And the answer is always no Because that was what the special was And I believe that if you Like whatever you promise in the webinar Or whatever you promise Anything that you do You need to fulfill that And you need to be in integrity Because the word gets out And then they realize Oh, that's not really a one hour offer We can do that anytime Don't worry about that And you become less trustworthy, don't you? It is So you might have a few unhappy customers If you make an offer during the webinar Or there's something on that's live But you can't do that for the repay people But it's just the way the mod works Someone's going to be upset somewhere Exactly Now, before we get into the Q&A I just want to quickly touch on presenters Because I think this is one of the most Important things within your series And it took me a while to realize this When I was working with presenters But one of the things that does come That does come out to the Redback Report Is your presenter can be as knowledgeable As anyone And they could be amazing at what they do But if they don't have that passion And enthusiasm And they can't break through that technology You're going to lose people And for everyone out there It's important to remember That presenting online Is a completely different experience To presenting face to face, isn't it? Yeah, it's very, very different Because I mean, you're not getting The audience feedback If you're presenting Like, you know, yesterday I was speaking To an audience of 100 people And it's like You can see the looks on their faces You can see that body language as well Can't you? Yeah, you can adjust And you can measure With this, it's a bit different Yeah You're talking to a camera Yes So it's very different It's good for us Because we have that Engagement between us And that feedback But most times Especially on a webinar platform You actually got people sitting there Looking at themselves On a webcam half the time And so people come to us And say, oh, I've got this amazing presenter They, you know, speak to over 500 people On a regular basis They're going to be amazing It's like, well They sit behind the webcam And they just freeze And quickly I'll tell you a little story About this event I actually ran yesterday And did the training With this presenter He was in He was a baby boomer So he wasn't really Used to technology Had never been a webinar platform before Was, you know, for two days After the webinar The presenter training He was asking me all these questions And I'm like, oh But he actually asked me He said, what makes a good presenter? And I said, you know what Just be yourself Don't be too formal Work together with me As your facilitator As well And try and leverage me And use me as much as possible And try and engage with me And show some passion and enthusiasm People get on there And be way too formal and stiff And that just really removes It even increases that technology barrier Yeah, and it's kind of It sounds obvious, doesn't it? Like, be yourself But most people don't be themselves It's kind of changing Yeah, and their voice You need to realize That your voice needs to change In the way you present Because people are listening And they're just not going to They can't see your body language In a webinar environment With this it's a bit different So anyway, Rob This guy was amazing He was so good And he was just The way he was telling old stories As well, and I think storytelling Is really important It was like wall stories almost And the topic was negotiation So he had all these funny stories That he... He had some fantastic stories And he's been working For like 30 years or something So he had some great stories About how he's worked All over the world And even how he Had to negotiate for someone They wanted him to negotiate By a Ferrari So those sort of stories That really engage people And at the end What you'll find Is that a lot of people After the Q&A They'll say thank you Thank you in the chat box And this one guy said Thank you so much Your passion really Shone through today's event Isn't that great? And I'm like That's what you want You want someone passionate He was talking As he was talking He was mentioning my name As well So he'd be like Oh, so Sarah We're going to go into this part then And everything he did Was just spot on And he was so nervous before And he'd never used it before But because he got on there And he knew what he was talking about And he was passionate It just works so well Yeah And even if you are nervous Like quite often If you just put yourself out there And just try and do it You know The first time might be nervous But each time it gets less and less Exactly Yeah Now before we go on to Q&A Is there anything else That you want to cover off And we do encourage people To ask questions Now is the time, guys Yeah Well, I just think What one more thing to do Is to kind of get into it Give it a crack Because I mean It's all well and good to learn About it I think that you're going to do it At some stage Yes But what I find is that The biggest enemy that people have Is themselves Yes And trying to be perfect With everything Say, better off just having a crack You know, maybe your first one Is not going to be perfect It's the way the world works And you'll keep getting better As time and time goes on So have a go at it And see how you go with it And when we send out this Email containing the recording Of today's event We'll also put some links We've got Redback actually Actually has some video training Modules for your presenters That are free for anyone to access So you can actually send these videos To your presenters If they're new Or something like that But obviously Training your presenters With one-on-one training And a lot of webinar organizations Out there Actually offer the training So they'll do a completely Managed service And you as the organizer Your job isn't to really know The technology And train your presenters You need someone Who's an expert In that field To actually do that Don't you? I agree I mean If you can take this Seriously as a business model I mean You need to be serious about it You need to Train the presenter properly Don't do it half Don't do it halfway Like don't do it on a laptop With your mic Get a proper mic It's not that expensive To do it properly And if you want to Take it to the next level And do a webcast Come to a facility like this And do it properly Get it Just do a really good job Because if you do a half job Then it's What kind of brand Do you want to put yourself out to be? Well it is It is your brand At the end of the day Webinars are a great way To get your brand out there And expose it It can be really really good Or really really bad And if you're not going to Get anyone in the middle They're really going to Love the experience Or really not like it So you do need to Test the waters Properly Absolutely Great Okay So What we're going to do now Is just ask some questions So We've actually got a little I've had where these questions Will come through Questions have come through This is exciting I've got one pre-question though So Michelle actually submitted A question beforehand And that's another great one To Another great way to create Engagement To increase your attendees By doing this And asking people to submit Questions So hopefully you're online Now Michelle So Michelle would like To explore the best option For the following scenario Delivery of training courses Where the presenter And most participants Will be face to face In a metro location However A few participants Are remotely located And want to dial Into the training course With the ability To view the presentation Material And interact Pose questions And offer comments That's fantastic That's a great way to get started That's a great way You're doing that private event now Yes, it looks like When we went through The three different types Into the start Looks like that third one The hybrid event Is a logical fit For Michelle And I feel that You'd probably want someone Looking at those questions That come through From the remote people Because you want them To feel heard They need to Feel a part of the conference And even if the presenter Asked questions Of the remote audience While he's in that presentation Just so they feel Part of it all And I think having a Facilitator is best And Michelle How you go about this If you would just Depends on If you want people To be able to see What's happened in the room Or just hear And watch the presentation So just remember For any of these events You've got three components You've got the webcam So the visual of the person The listening And then the PowerPoint As well So if you did want That you could have a camera Set up in the room And that feed Could go actually Through the webinar platform Otherwise you simply Set up a computer You put the slide on there And then you have a facilitator So when you've got The people in the room Actually presenting The presenter Who's presenting They're actually Just clicking the slides Moving forward as well And you can just have A basic People dial into a Basic teleconference So a lot of the times People fall over Is because they don't Have the right audio Set up And the speakers And the VoIP And it's going over the internet So if someone's Internet drops out You do have issues Using a teleconference Is a great way To eliminate that risk Everyone knows how To use a telephone Everyone can dial a telephone Yeah So on the internet It's not really where We want it to be For these types of Adventure And if you are Dealing people In remote locations Which is what it seems Like Then you just tell them To dial in And then you've got Your presenter Speaking through A speakerphone Definitely That's the way to do it Good question So we've got Another question here From Sanjay What's the future Of podcasts? Well I think People are actually Going back to podcasts They sort of lost it Yeah It was in the last 12 months Yeah A lot of new podcasts Starting up And I think because People are doing it Well now And they understand You know I personally use podcasts When I am travelling Somewhere And I want to listen And I think You know One thing That's important to remember Is accessibility With these types of things So you want your content To be accessible And I think That's where we talk About the on-demand So you might Want to run a series Like this But maybe you just Want to hire And you want to create 20 different events That run for 10 minutes And then Host that all on demand Perfect And that's like a podcast Yeah And you could Slice and dice it Yeah And you could actually slice And dice all that content Into podcasts And that would be enough Podcasts for months Yeah So you can just Do audio webcast If you like as well So instead of People actually Seeing us They could just Be listening to us As well So there's so many Different options And it's And then go see an expert And they'll actually Provide you Because there's little Pockets And all these Sort of overlap as well All these different products They do And I mean Podcasts You can do good stuff With them I've got a friend In the US His name's John Lee Dumas He runs Entrepreneur On Fire He gets a million You know He gets a million Downwards a month He just He runs out of His living room You don't need Yeah In your webcast Slicing it up Putting onto the podcast That's a great way of doing it Yeah And so I personally think They're coming back Yeah There you go Well thank you Sanjay And we've got a question From Louise So Louise asked If it's a training course How do you manage the audio When they start Asking questions And having discussions Good questions So a lot of the Times with these types Of events A webinar A webcast If people are Asking questions I'll do it through a chat Facility Or interactive There's two different ways To go about it If you want people to ask Questions I personally would use A teleconference line Like I said And with a teleconference You can have a facilitator There And they can actually Control So you can have it on Mute for everyone And then you can ask People to un-mute their lines If you want to ask A question By pressing star five For example If you're dealing With people Turn on their mics And their speakers You're just going to get That Noise in the background That they're using All the other option Is many organizations out there Actually have Operator-assisted people In here So for AGMs And shareholder announcements What people do They do an operator-assisted Core Or webcast So you have someone From the organization In there Setting everything up And people actually Say their name When they join The teleconference And then the speaker Speaks And then they say If you want to ask A question Please press star zero And then the facilitator At the company Will drag them Into that room So you can have it Professionally managed If you do want to do it Really professional Otherwise there are Ways that you can manage Yourself But there's always options I would recommend For this environment Always have the chat For people asking questions And then a facilitator Like yourself Reading it out But like I said It's about going to Speak to an expert Seeing what they offer Making sure They offer support As well Because you don't Want to be the person That you You know A hundred people are Really considering that Yeah I agree Supporting a team is a big thing Because if you're just running If you're a one man band Or one person operation And if you're presenting And then trying to Facilitate and support Put it to the company The company should offer That support You need to focus On getting that message Out there Focusing on that Because if you're all over The place Then it's just not going to work And you won't get the results You're looking for Definitely not All right We've got another question They're all coming through So we've got another question From Sanjay How do you promote Your organization or yourself And so I think he's probably Meaning like How do you get above the noise Yeah All that noise And you're probably better Yeah You do it quite well So that one's for me What I found Sanjay is You know We've worked in competitive markets So say for example The nutrition market So most nutritionists Will get out there and say You know You need to Eat healthier You know Eat less Exercise more You know Eat the five food Everyone's heard that message So many times I mean if you If your registration page says You know We're going to show you how to Eat healthier People aren't just going to Registrar I mean So you do need to have You know A little bit of curiosity involved Yes In any of the messages That you put out there So when I did some work With the nutritionist two years ago We did four Four massive product launches In one year And the first webinar That we ran was The title was What in the world Is wrong with me And the reason why I came up with that title And I said Well what You've been seeing clients One on one for seven years Like what do they come to you With And they say Well everyone says They don't know what's going on With their body And so that That particular message That was the one We got the 8000 people to come along Just because It was It was based on What people are asking On a day to day basis So having that Just really understanding What the end user is Unsure about Or what's more information about And then Advertising that through the Messaging That's what made You can say that You've got the people online Respect them And respect their time And there are a lot of people Out there doing it But not many people Are doing it well And I'd go on To your competitors And I'd go register For one of their events And a lot of times I just I don't convert We'll talk about that Because I've got to fill out 20 different fields To register for an event And I'm like You know what Use progressive Profiling And capture data At different stages All I want to do Is put my first name Last name Email address And maybe a number It's like Make it easy for me So definitely check out What your competitors are doing Listen to what they're doing And do it better Agreed Yeah Alright So I think that's A course for the day Excellent And that brings us up To perfect timing Another tip If you are going to go Over time Always make sure you Tell people And respect their time Yeah Agreed Okay, we're one minute To go So thank you Thanks for having me Yeah, it's been great And thanks to everyone Else out there For any other questions About anything we've spoken About today But go Into that resources folder Check out the website And also take a look At the inspirational content That we've got on there And like I said If you need anything Feel free to contact us Enjoy your Friday And don't forget the survey Thanks Thanks everyone Bye for now See you later