 We're going into a holiday, so happy holidays for everybody in Canada, the United States and all around the world big big big big fan of tat lifestyle and wellness and this is a company that hasn't disappointed This is a company that has just had its personal best ever Days as a public company and I think it's time to think about where tat goes from here and talk about the success of this global giant and The news that is literally everywhere. Look at this news. I mean Everywhere I look now I see tat And it's crazy being the first one ever to talk about something and literally seeing it everywhere now Look at this tat is everywhere It's all that literally got news every single day Every day every day everywhere. Look I see that it's like Everywhere like look at the news. It's everywhere Yeah, finance is talking about them Philip Morris It's talking about them Everybody is talking about tat unbelievable Unbelievable what tat lifestyle and wellness has done in eight months. I Can't think of another company that you can compare when you think about what this company has done in eight months and to think that Philip Morris is using words like Beyond nicotine I Say pardon Philip Morris Using terms like beyond nicotine Unbelievable I Can't believe what's coming. I can't believe what's happening, but the reality is it's happening and I'm going through this Philip Morris Article and do you see what I see? Check this out Philip Morris announces its target of at least one billion in net revenues from beyond nicotine products in 2025 Where did Philip Morris get the term beyond nicotine? Can someone tell me please tell me enlighten me? Where did Philip Morris get the term beyond nicotine? I Would love to know let's do some investigative reporting Where did Philip Morris get the term beyond nicotine when? Tat lifestyle and wellness created the term beyond tobacco Now all of a sudden I see the term beyond nicotine in a Philip Morris press release Things that make you go. Hmm Doesn't it and Then we look at the stock What did the stock do? Well, it just crushed it Going to five dollars and a personal high this week They haven't even announced their launch to online sales yet That hasn't even been announced and they've already just hit an all-time High in fact if we go all the way back to when I introduced hat to the world first It was at 41 cents. So it is now officially look. Oh, I even have the buy zones buy here sell here I have it all marked up from the beginning. Look at this. Got it all marked up from the beginning. So it's all right here It's all right here for everyone to see we were the first ones ever to talk about tat lifestyle and wellness and bring it to the world Check this out this has been a champion of companies and I'm so proud of Everyone and all your success literally members all over the world Have made money with tat lifestyle and wellness and the reality is they haven't even began to start Doing online sales Which is coming So the fact that the stock just hit five dollars this week and This company is literally all over the news And they haven't even launched their online sales yet. What does that tell you is coming for a tad? Remember I told you guys ten bucks, right? Well, we hit five So does anyone think that ten is not possible now? Not only is it possible It's not even a matter of if anymore now. It's a matter of when Now if you guys like this video, I'm gonna give you guys a couple minutes to smash the like button Comment down below share the video everywhere and subscribe Now remember rich TV live is strictly for education entertainment purposes Always do your due diligence always do your research before you invest in anything that we talk about here rich TV live Always invest in the best the best is blessed. I believe tat lifestyle and wellness Has the chance to be absolutely one of the best been saying it since day one and All they've ever done is Make me look good So I have no reason to think that this will not continue. This has been an enormous success story for investors all over the world Some investors are still holding this rocket. Some investors have made six figures five figures four figures some have made seven figures on Tat lifestyle and wellness it is broken through every single major zone and it is now hit an all-time high Despite the fact that they have just started to do sales Despite the fact that they are literally just beginning and that comes directly from the CEO himself Who I've personally sat down with and now Philip Morris is Using the term beyond tobacco in their press release Why would Philip Morris be using the term beyond tobacco in their press release? Can somebody explain that to me? Don't you guys find that odd? Can somebody explain that to me I just like to know I Somebody please explain Can somebody explain Why Philip Morris is using the term? Beyond tobacco sorry beyond nicotine when Tatte created the term and Trademark the term Beyond tobacco All of a sudden Philip Morris is now using the term beyond nicotine Where did it where did that come from? Anybody know where that came from you sold your tat to buy Nokia. Oh That's gotta hurt Philip Morris is getting sued by HCMC. Oh, wow Saudi Brown says tat is the new world order of healthy smoking Well, yeah, I mean Philip Morris is using the term beyond nicotine and tat trademark the term beyond tobacco look at this Article that was published Philip Morris aims to turn its smoke-free products into a billion-dollar business by 2025 This is the article and then you scroll down and it says That would make the Marlboro parents smoke-free and beyond nicotine products. They use the term beyond nicotine again Where is this coming from? Now, let's also do a little bit more investigative reporting since this is what I like to do best Let's go meet the team. All right, let's meet the team attack something's going on here Something's going on here guys with Philip Morris because let's take a look at the team Set the cross-curella. Where'd he come from? Set he moved to the world of tobacco at Philip Morris Hmm Things that make you go. Hmm. Doesn't it? And let's take a look at some other members of the team Tim Corkham. Where'd he come from? Oh a former executive at Philip Morris Okay, let's continue We know Joe Deegan did not come from Philip Morris, but he is the person who created He created this entire beyond tobacco Phenomenon it's the creator Okay, I don't see Philip Morris from Michael Saxon. Oh, yes, he did look at this Michael Saxon served in various positions for over 20 years with Altria and Philip Morris That's three executives now on their team from Philip Morris And let's continue is there any more? Okay, I don't believe we see Philip Morris there and I don't believe Philip Morris there, but there are three members on Tatts team That have a history with Philip Morris Including their CEO set the cross-curella and then I go and I see these press releases from Philip Morris And they're using the term beyond nicotine So I call up that say guys What's going on with us? They say to me I Can't tell you rich, but we're aware of it. That's all they said to me. They said we can't tell you But we're aware of it. What do you guys think that means? Definitely means something Definitely means something Philip Morris using the term beyond tobacco and three ex Philip Morris executives on the TAT team What does that mean? Then I see an article on Yahoo Finance Tats at all-time highs and everywhere. I look I see that Everywhere I look remember imagine me being the first guy ever to talk about that in the world, right? And now everywhere I look All I see is that Tats beyond tobacco cigarette attempting to become the next big CPG Reinvention this was an article printed yesterday on Yahoo Finance in In a world where reinvented customer package good CPG of perceived unhealthy or environmentally harmful products are all the rage TAT lifestyle and wellness is attempting to forge its own niche by introducing a hemp based substitute That mimics the experience of a traditional tobacco cigarette The company is hoping to steal market share from big tobacco as well as grow sales organically These are articles that are being written out about TAT Which means the word is starting to spread Word is getting out about TAT and more and more people are learning about TAT lifestyle and wellness There's a reason why the stock is At an all-time high despite the fact that they've only announced one order of sales, which was only a hundred fifty thousand dollars and They haven't even started their online sales yet Which I believe will be in enormous catalysts and could potentially be days away from being launched And then they got more revenues coming because obviously they're doing way more sales because they are growing so When you think about the future potential of this company, it's astronomical It's astronomical and then there was more news TAT increases manufacturing output by 233% to over 57,000 cartons per month in Respond to sustained demand in Ohio. So how much revenue is that? What is 57,000 cartons a month? How much are they charging per carton? Does anybody know? Does anybody know how much they're charging per carton? What's the simple math? 57,000 cartons times what? Per month is what we can expect in sales And it's going to be a lot bigger than the hundred and fifty thousand that they got in their first order in fact Okay, let me read some of your guys messages little turtle says rich the stock nastrodomis. Hey respect Sandy Brown says store locator is down. Maybe big news coming Yeah, a New online store. I hope they don't get bought out I think that they will get bought out and I think it's clear that it's probably going to be Philip Morris and My prediction would be either Philip Morris or Altria But Philip Morris being the first bet because we got three guys that have come from Philip Morris On the team Including the CEO. I'm sure they still have some relationships there. I'm sure they still have some friends there I'm sure they still have some connections there They wouldn't have been able to pull this off as Successfully as they have in eight months and See the stock go up a thousand percent since day one There's no way they pull this off without a very very strong team a talented team an efficient team a Capable team. This is officially now up 1,000 percent since we brought it to the world first pre IPO at 41 cents Congratulations to members all over the world Okay, so we got some numbers you guys are the best community in the world Marco says 57,000 cartons times $40 a carton is around two million dollars per month and that's just the start So their first order was a hundred and fifty thousand if their next order is $2,000,000 what's that gonna do to the stock? What do you think that's gonna do the stock guys if we buy shares and the company gets bought do we lose the shares no The company gets bought what will happen is they will get bought for a certain price So let's just say you got your shares at two dollars and the company gets bought at ten dollars You would get your shares at ten dollars and you get paid out a cash You get cash Payment for your shares at a specific price that is negotiated During the terms of the negotiation so if they negotiate Let's say Philip Morris says we want to buy a tap for ten dollars a share You will get your shares at ten dollars a share cashed out Now if they decide they want to stay public you may get shares of Philip Morris Or if they go private you would then get cashed out So it just depends on the terms of the deal If a company gets acquired by a private company typically you're gonna get paid in cash If it gets acquired by a public company you're typically going to get paid in stock and there will typically be Some upside in the deal for the shareholders so the shareholders don't immediately sell their shares This is how it works But what I'm trying to explain to you guys is tat is on the precipice of something special Tat is on the precipice of something great This is a company that is only getting bigger. This is a company that's only getting better. This is a company who is Growing exponentially and I've sat down with setee. We've done this before we've sat down and talked about it He's literally said rich. This is just the start. Let's read this Tat is pleased to announce that it is now being manufactured at a rate of more than 50,000 Tat is pleased to announce that its flagship product tat is now being manufactured at a rate of more than 57,000 10-pack cartons per month over 690,000 cartons per year which reflects a 233% increase from a production rate of 12 pallets per month to 40 pallets per month as of this week Epic The increase was prompted by sustained demand for tat in Ohio as well as Anticipated demand for smokers aged 21 plus in other US states who will be able to purchase tat online Directly from the company when its e-commerce portal launches this quarter I think it's gonna be soon. I Think that their e-commerce portal is going to be soon because this is a company that is doing things quickly We're already halfway through the first quarter So technically worst-case scenario based on this press release There may be six weeks away from online launching their store, but I believe it's going to be sooner. I Believe it's sooner Marco says 70 million shares at standing tight float to the moon. Hey, what's up Robert? How you doing brother? No, your shares will not equal if Philip Morris buys tat Your shares will not equal the Philip Morris shares That's not the way it works. So let's just say that tat shares are Let's say let's just say that Philip Morris is $85 and Philip Morris acquires tat at $8 and 50 cents There will be a conversion On how much you've invested let's say you invested 10 grand in tat You'll get 10 grand of Philip Morris shares But there will be some upside in the arrangement So that you can make a little bit more because it would make sense for the company to do that to keep shareholders happy Otherwise shareholders will typically sell their shares if they're not interested in the acquisition So it makes sense for the companies to give a little juice to the investors to make sure they hold their shares But you will not be getting $85 shares if you've got stock in a $2 stock or $5 stock You're not gonna get a $5 stock and all of a sudden you're getting the same equal amount of Shares at $85. That's not how it works It's based on how much you've invested So if you invest 10 grand at two bucks You're gonna get $10,000 worth of shares at $85 Does that make sense? Thank you guys for breaking down all of your information here I mean, this is just a lot of research guys a lot of research and Looking for a company that has an amazing team This is one of the best management teams I've ever seen and I've never really seen a company execute as quickly as these guys have and if this is real And they're going to be able to announce two million in revenue That is really exciting for a company that's never announced more than a hundred and fifty thousand to all of a sudden jump to two million Is a big jump and the reality is that's just the beginning So how big is it going to get? Let's take a look at the US side because the US market is actually still trading right? Let's see So in the US it's currently at three seventy six traded two hundred and sixty nine thousand shares and You can see the trend is trending up for a tat lifestyle and wellness So yeah, like press release after press release news after news recent improvements to the company's processing facility in Las Vegas, Nevada Have enabled tat to produce a greater volume of beyond tobacco the product's base material Which is refined in-house using a 14-step process Including a patented pending refinement technique Additionally the company has coordinated with its contract manufacturer who also produces cigarettes for regional and global tobacco brands to allocate Additional production bandwidth to making tat in order to maintain the current output with the ability to scale further upward as needed This is just the beginning folks After dispatching this week's second shipment of Beyond Tobacco on Friday, February 12th, 2021 The company will have shipped a total of nine pallets of base materials for the week of February 8th, 2021 That chief executive officer said to cost grow it commented Now that we are in the execution phase on our roadmap to gaining penetration in the USD 814 billion global tobacco industry Manufacturing our product has become even more crucial to our success So that we can satisfy our proven demand with a consistent supply. Did you see that? These guys have been public for eight months and they already have proven demand That is a very key word As we continue to place tat with tobacco retailers in Ohio and as we prepare to launch the tat e-commerce portal This quarter that is going to be so big People will be able to order online epic Epic epic epic we have taken proactive steps to ensure a strong supply of tat is always on hand to fill orders With more in the pipeline more importantly This has provided us the opportunity to begin forming standard operating procedures for scaling our manufacturing resources Even further, which I believe could prove valuable in the near future This is why they are breaking Their personal best this is only getting bigger. This is only getting better huge for tat tat lifestyle and wellness has engaged think ink marketing data and Email services to provide and manage a public relations campaign for the company to increase public awareness of The company and its products services and securities in connection with the engagement the companies entered into a public relations services agreement With think ink pursuant to which it will primarily be tasked with providing the following services Carrying out the public relations campaign to increase public awareness of the company and its products services and securities. I Think this is huge Because the reality is if a company wants to grow They need to be willing to spend some money to advertise and build their name and build their brand in the marketplace Tat understands the importance of marketing. This is why we see a company that is growing so quickly It's massive Carrying out the public relations campaign to increase public awareness of the company and its products services and securities The services agreement has a six-month term effective February 8 2021 with a total payment value of 200,000 USD They are hiring people all over the place This is helping create more visibility. They're spending cash not shares cash Which means you're just getting new eyeballs and new potential investors looking at this company every single day Tatl lifestyle wellness has also engaged MCM consulting to provide and manage a public relations campaign for the company To lead digital marketing campaigns with an objective of attracting interest in the company with tap product in Connection with the engagement the company has entered into corporate advisor agreement with MCM consulting pursuant to which it will primarily be tasked Providing the following services in-house production of rent content cultivation of engagement through direct communication channels such as sms and email as well as social media the services agreement as a six-month term For 60,000 USD. They are engaging groups consistently, which is why So many people are looking at this company and why we see the stock up a thousand percent And why we see the revenue growing and why you see the company's growing. They're doing all the right things They're doing all the right things and everybody's talking about them It's not by mistake This is What happens when you have a team of experts That know how to execute with precision flawless precision Article after article everybody's talking about that everybody's talking about that And why? Because this is a company that has a plan See in business You don't plan to fail you fail the plan and tat is proving to be an expert in execution That's why we see the stock going up investors all over the world making money We see the growth in their demand Only getting bigger only getting more robust only getting stronger And then there's this news that just came out Seeking alpha blog post details growth of alternatives to incumbent cpg products in february 11th article about tat and beyond tobacco Everybody's talking about that Everybody tat lifestyle wellness is pleased to announce it has received new media coverage With a well-known finance publication After a feature in Forbes on february 3rd 2021 In a february 11 2021 blog article published on seeking alpha Recent patterns in the consumer package goods cpg industry were discussed in which analogs to popular products types example meat Alcohol have gained market shares seemingly due to the element of choice. They provide to customers And consumers the blog article notes that the company's flagship product tat Appears to fit into the pattern as an alternative to tobacco cigarettes for smokers age 21 plus Which is already providing and proving popular in the tobacco category with continually growing retail sales in ohio Which is where they started It's the only place they've started so far Tat which is offered in original smooth and menthol contains no nicotine or tobacco and is made with beyond tobacco A proprietary based material which undergrowth see that word proprietary They've trademarked the term Why would philip morris be using the term beyond nicotine? And like I said, I spoke to tat about this and they said they couldn't comment So I would not be shocked to hear some type of statement about that in the future A proprietary based material which undergrows a patent pending refinement technique to taste and smell similarly to actual tobacco genius You know the thing I love about tat They got no competition There's nobody else. You know when you talk about cannabis stocks are 400 of them. You talk about psychedelic stocks There's like 20 of them. You talk about plant-based food stocks plant-based stocks. There's like maybe 20 to 40 of them Gold stocks hundreds of those. I mean There's competition Who's tat's competition does tat does tat have competition? Is there competition for tat out there? I don't know Founded in 2004 seeking alpha is a finance media portal with a staff of more than 60 editors Seeking alpha offers an immersed ecosystem of news insights and analytics through its website video content email marketing and podcasts with over 2.2 billion page views per year 69 growth year over year seeking alpha visitors spend an average of 15 minutes on the website during each visit Which is four times the average visit duration of economist Barons and wall street journal. I agree. I do like seeking alpha. They're really good in february 11 2021 seeking alpha blog post It was stated that non alcoholic beer another reinvented consumer product category has grown to become a usd 18 billion market in 2020 based on a similar similar value proposition to tat Moreover the article highlighted the successful new players in the cpg space who are offering an analog product Example beyond meat. We're able to attain desirable market share without defeating its competitors altogether With many opportunities for tat to complement tobacco cigarettes in the purchasing patterns of smokers age 21 plus The blog article indicated the viability of tat is not necessarily dependent on displacing its competition, which I agree Why can't they just? coexist How big would that be? tat chief executive officer set to cause gorilla commented It is an honor for tat to keep getting media attention As we introduce our product line to smokers age 21 plus in the united states to offer them a better choice Since december 2020 we have been placing tat in tobacco retailers across the state of ohio With several stores having sold out and reordered in just a matter of weeks. That's right sold and reordered in a matter of weeks Although tat has already been mentioned in various regional and niche publications Coverage in outlets and reach a much wider audience is very Validating both of the tat product itself as well as the company as a whole I believe the seeking offer author did an excellent job of painting a macro level picture of the cpg and tobacco industries in today's article Also explaining where tat could fit in among other products that have taken a novel approach to capturing market share Through reinvented formulations that provide what consumers ultimately want most that is choice There we go and this is what I mean I just don't see another company out there That is able to execute like that The news just keeps getting bigger and better And i'm looking at a stock that's sitting at four dollars and 77 cents And when I first sat down with tat and they told me this idea and they told me it was at a 41 cent stock I remember sitting there and telling them that I think this could be a ten dollar stock And I remember them looking at me and saying yeah, I think so too And now they're at four dollars and 77 cents in eight months It's absolutely wild Love to know what you guys think Now remember past performance is not an indication of future results We can't guarantee this is going to continue to go up But I believe with all the catalysts coming that there's a very good chance that it will Remember past performance is not an indication of future results We are at all time highs for tat Where it goes from here I can't tell you where it goes from here But my opinion is growing company Growing revenue tight share structure strong management team money in the bank To me, this is a home run Love to know what you guys think is your boy rich from rest of you live bringing the winners And bring him to you first tat lifestyle and wellness congratulations to everyone all over the world Another big winner brought to you first from your boy rich Stay tuned I got some more Huge huge huge things coming Stay tuned. This is just the beginning for tat Okay This is just the beginning for tat And i'm gonna say this again. I believe this is a ten dollar stock When it gets there, I have no idea. Did I expect it to be at four dollars and 77 cents in eight months? No I didn't so it's already a huge success. Congratulations to everyone who's got in on the stock But I believe this is a story that's really just beginning to be told Have a great weekend. Hope everybody has a fantastic holiday This is rich from rest of you live and i'm out Peace It's gonna do some more digging Into tat lifestyle and wellness game changer Disruptor Big winner I'm out