 So in this module, we will discuss why content is important for search engine optimization. So what should be there in your content, such that your results appear in the top page, the first few pages, top of the page and so on. So you have to take these things into consideration. Now the content and search engine optimization go hand in hand. If it's a good fit, it will catapult, it will move you, it will jump you top positions in the search results. But if they fail, you might get penalized for what you've done and of course that would be damaging to your site and to your application also. So what we will be covering in this module is importance of optimizing the content and creating optimized content and finally optimize the content once it has been created. So we have to take all of these things into consideration. Let's move ahead. Now there are two types of content we are talking about. We have this content-centric approach. This is the content-centric approach and this is the content created to find an audience. What the companies want to talk about. This is one extreme. This is the audience-centric approach, identify an audience. The audience wants to hear. So over here we have max audience and we have no audience over here. You want to be here. You want to be here. You want to be here. But companies wish their media could play on this side. So this is the thing over here. So audience-centric simply means that you are focusing. You are focusing on what the audience wants to hear rather than what you want to talk about. On the other side, this side over here, optimization equation is the technical stuff. This is technical stuff. This involves factors like keywords, meta titles, meta descriptions and URLs. So want to talk about how to actually create optimized content for the audience. This is what we want. So how do you create this optimized content? Perform a keyword search about your domain. Find out what are the terms which are used in your domain. And ensure that those terms are there in the content. This I am not talking about the hidden content which I have discussed in the glossary. That will go against you. So this is the keywords which are there, which are associated with your line of business and you integrate those keywords in the content of your website. Develop your outline and format for optimal readability. Now people on the web have a very short span time, very short. Now if it's a big paragraph, they will not be interested in reading it. You have to break down that paragraph into sub-paragraphs and those sub-paragraphs should not only be snippets but they should be meaningful. So you should be able to kind of create a pressy from one paragraph into multiple paragraphs. This is optimal readability. Stick to topic and target keyword. Don't use too many keywords. The keywords should be specific. They should be to the topic which is being discussed on that page. I will talk about the blogs and facts, frequently are questions in subsequent module. But over here when you talk of a certain thing, of a certain object on a page, then you should be stick to the topic and target keyword. Get the maximum benefit from the fewest keywords. And include backlinks. On your page, this is your page and this page should have links to relevant sites, trustworthy sites and authoritative sites. This will not only add credibility to your page but it will also help increase the rank of your page. Optimize the created content. Optimize the title tag. It should be under 60 characters. Write multiple keywords in the topic. It becomes confusing. Specific. Don't be talking about this and this and this, stay focused. Target keyword at the beginning. For the metadata description, under 160 characters as opposed to 60 characters over here. Short specific review and optimize your URL. If your URL looks like this, you will scare the people away from clicking on that URL. This is more acceptable and this is great. This is great. I would like to know what is behind this URL. You have to take all of these things into consideration. Then you are able to draw the traffic and get a high rank on a search result. That is all for this module. Thank you very much.