 Here's why the CEO of a fast food company said, we're a training company, not a food company. Here's the deal. If I put you in a kitchen with right ingredients, you could probably figure out how to make a hamburger and fries. That's not the hard part of this business. You could get a couple of customers to make a couple dollars profit. The hard part about the business is scaling operations consistently at a level of quality that's acceptable across thousands of locations and tens of thousands of employees. And the way you do that is not by being a food company, but by being a training company, getting so good at training of new team members that you can produce a consistent result every single time no matter who's doing the job. So think about your business. What is the true output that you have? Maybe it's coaching, maybe it's media, but that's not the real business that you're in. You're in the business of training people to create media, training people to create coaching, training people to create software. Start to think that way, stop being self-employed and start being CPL.