 So, ladies and gentlemen rise and shine warm welcome to the module 146. Here we are going to discuss about the causes for the interest in the corporate entrepreneurship. Why we are using the word causes for the interest in corporate entrepreneurship. Here we go. So, understanding the corporate entrepreneurship or internship is a process used to develop a new business product, service or process. Business, product, service. Always focus on process. Why I am saying this? If there is no process, if there is no procedure, if there is no policies and procedure, if there is no rules and regularities, if there is no tools and tactics, there is no procedural business product. Your product cannot lie. Your process is wrong. Your system cannot come. You will steal and replicate things. I have given you an example. In the business ideas, the startups who initiate the business, they focus on the process. Then there are the reactives. The reactives, the reactionaries, the market reactionaries, they keep on replicating things. Let us take an example of Steve Jobs. But no one sees the process of Steve Jobs. How many micro levels did he discuss with his friends? And then he refused them. Five of his friends were often upset. Then he used to bring them. He used to bring chips in the microns. Then he used to make small things. The interesting thing is that Steve Jobs was not an expert of computers. Same as the 21st century legend of the digital market space, Jack Ma. He could not even use a computer mouse. But how did he do such great innovation? That is the idea. They work on procedures. They work on human management. They work on human resource management. They work on the headhunting. They work on the technical expertise of the people. If I make it easy for them, it is people management. Then the one who want to have the corporate entrepreneurship must have the knowledge of the... and he must have the art of managing human and managing human capital. He cannot use human capital. He cannot run the corporate. He is complete failure. Now understand that inside of any existing organization to create value, generate new revenue growth through the entrepreneurial thought and action. And then the corporate entrepreneurship is the one method of stimulating and then capitalizing on the individual in organization who think that something can be done differently and better. How can it be the better thing? For the successful corporate entrepreneurship, those within the firm who are aware, encourage, nurture, develop your behaviors and then consistently develop your firms. And then typically the analytics starts. In analytics, if we look here, an awareness of what corporate entrepreneurship call for in terms of behavior on the part of individual permits and analysis of choice. Typically organization members compare and evaluate the opportunity cost of engaging in entrepreneurial behavior with those of either not doing so or engaging in other business. Thus linking corporate entrepreneurship activities to strategy and process is important. So processes must, as I am focusing on the process, whatsoever it is, the process must be the vital issue for you, vital prospect for you, vital focus for you because as long as your process and procedures are not there, then your corporate entrepreneurial ventures will be difficult to materialize. Thank you very much.