 Hey guys, welcome to today's show. On today's show, I'm going to be in conversation with a guy called Jason Pfeiffer who is the editor-in-chief of the American based Entrepreneur magazine and we chatted together about his creative process in Approaching an entrepreneurial life and mindset what he believes are the ingredients of an entrepreneur and how to spot one and become one And also he's interviewed with The Rock. Yes, The Rock and What he learned from that interview and other great people's interviewed. It is a fantastic interview He's a very smart guy. You're gonna love it. Don't forget to leave a review in a comment I love reading them tag me into them and subscribe if you don't already. I'd love you to do that. All right. Enjoy. Thank you Hidden blessings of the pandemic my friend because everybody has a different framing of what's going on. I know entrepreneur really wired people Usually frame things like this with more of an opportunity head-on than a tragedy head-on What has been your framing any hidden blessings of the pandemic? Oh? I think so many, you know if you look back at the history of Terrible events which of course the you know history contains many of them what you see despite, you know, let's not Dismiss the terrible tragedies of all many people but what you see coming out of it is actually great innovation great opportunity Great change and an openness to new ideas It just didn't exist before and a lot of the world that we live in is courtesy of some past terrible thing if you live in a city and you enjoy the park in your city I live in New York and Central Park is an amazing place. You have the cholera epidemics of the mid-1800s to thank for that you rewind to the To the black for the bubonic plague of the 1300s and that created the Employment contract as we know it that the kind of foundation of our economy and so When I looked at this moment. I said, okay, well, here's what's gonna happen People used to resist to change and now they're going to understand that all ideas have to be on the table and That the things that they thought were maybe too cumbersome or maybe too ridiculous Are now things that might really be worth taking seriously also Barriers are going to fall barriers not just in consumer interest, but also barriers in regulation The number of Regulations that have fallen that didn't make any sense to begin with are tremendous You know now I can or I can walk up to a restaurant and walk away with a cocktail down the street I couldn't do that before why couldn't I do that before there's absolutely no good reason I couldn't have done that before but now I can and let's try to keep that and so I think that if you're an entrepreneur and you see this as an opportunity and You try to seek out where people are going and how you can be a problem-solver and a solution offer to people then The possibilities are absolutely endless. I Love that response. I think people are moving towards, you know a Stability or let's weather the storm or the resilience. Let's get better in spite of the storm I'm not surprised that your answer coming from what I've seen of you in the way You're wired entrepreneurially, but I still think that that is a rare exceptional mindset And I think that's probably been true generation. They don't you the minority of people think like you think Yeah probably You know, I mean the sure the minority of the minority of people are entrepreneurs The you know the minority of people are the genuine change makers I mean, you know if everybody was Thomas Edison, then we wouldn't know Thomas Edison's name But but if you are Wired that way if that's the way that you think and see the world Then I think that there are amazing opportunities ahead for you And you know, if that's if that's not the way that you see the world then I You know, I'm sure there there are plenty other ways to Find comfort and find value and provide value in the world But you know the folks that I'm generally speaking to are the ones who you don't need to Make the argument. You just need to give them the inspiration to keep going I'm interested in you mentioned of Thomas Edison because I saw on one of your Instagram posts about your Writer's block on the 8,000 word script and you broke the writer's block by having a popsicle break And then went back I wonder is that part of your creative process like I believe that we are most creative when we're not trying to be Is that what you were saying in that post? Yeah, so the context there that was that was something I posted last night actually funny enough I was working on a 8,000 word Script for my podcast pessimists archive. It's actually funny enough just before we were talking I was I was kind of going through and revising it and and you know, these are long they're long pieces are very complicated and I don't have you know, I don't think of it as like writer's block because I think of Writing less is a creative act and more as an act of assembly Like it's to me. It's about having all the elements in front of me And then coming up with a blueprint of how they all go together and then just thoughtfully pulling them together so that you take all these Incoherent pieces and you make them coherent, but sometimes you've just been staring at it too long and you are stuck in one way of thinking and You know, it's it's funny, you know, you watch You watch a little baby. I have a 16 month old You know, you watch a little baby as they first start walking They'll just like they'll walk into walls and then they'll like hit the wall And then they'll back up and then they'll just like try the wall again You know, they'll just like keep going because they don't understand it and and I feel like our brains we'll do that we'll just get into one direction and then we'll just kind of keep pounding at it and In when we do that, I think that you need to walk away and you need to reset I often find that I do some of my greatest breakthroughs in thinking When I'm not actually working when I'm somewhere else when I'm when it's just kind of marinating in the back of my head And and that way, you know, the thing is that I think good creativity good creation is all about Pulling together disparate pieces and finding a way in which they fit, right? I mean like that's what I just talked to this guy Matt Ridley who wrote a book called how innovation works And I asked him well, how does innovation work and he said innovation works by collectives of people a building on top of each other's Work, you know, and and so you can do that with yourself, too But the problem is that sometimes we just when we're working and we're like literally working sitting down and working We are just we're slamming into the same wall over and over again And you need to step back and let your ideas connect with other things that are entering your brain You just sort of open it up and just let other ideas and other input flow And that's where I think you try to that's where I find the greatest connections And then I jot it down and then I get back to the computer and then I'm on my way That's very interesting Thomas Edison apparently mastered the art of hit negotiate, which was a An induced state of napping he got himself into I don't if you know that the term We have it here. I think it's universal when the penny drops You know when somebody gets something when the penny drops apparently came from Edison who used to be in this napping state With a penny grouped between his knees and a metal tray beneath it And if he fell into asleep, he didn't want to he just wanted to nap If he went to sleep, he would relax his body the penny would hit the tray and wake him up And when he woke up he had this flow of creativity that he didn't have when he was trying too hard Hence the penny dropping mean stop trying too hard and the penny will drop the metaphorical popsicle, you know Yeah, oh, that's funny. I the penny drop is not a phrase that's common in like in America. So but But that's interesting, you know, the funny thing right it actually Matt Ridley had made some It offered me some anecdote about Edison about how he tried like five I can't remember what it was like five thousand different kinds of filament or something before he right figured out You know, which one would work and you know, the lesson there is just like just keep going But but you know, there is a there's a funny downside to Edison You know, I'm very fascinated by why people resist innovation. That's the that's the that's the topic of the podcast that I do pessimists archive and and so at you know Edison was a You know is is credited if so many things one of them was introducing a commercial electricity and That's true Edison, you know set up this is kind of early power plant But Edison had invested all of his money and all his technology Into direct current and you know direct current doesn't actually go very far It's not it's not actually the way that most of us are like most electricity that we're all using is not direct current it's alternating current and And alternating current was championed by Westinghouse and Tesla and they started building out You know alternating current facilities and alternating current turned out to be the superior technology and West and Edison Edison actually railed against that he he fear-mongered about about alternating current and Putting out these just crazy things about how if if you know your home is connected to alternating current that everything You touch is going to kill you and it really created a ton of confusion in the marketplace And the great mystery was whether Edison actually believed that which I really just can't understand that he would because he was such a smart guy or whether he just Got so caught up in the potential losses because he had Picked the wrong horse that his solution was not to Change everything that he had done and get with the right horse and admit that he was wrong But instead to just try to stop Progress and that's something you see throughout time or when there is an incumbent which you know like electricity was moving pretty fast But you could say that Edison was the incumbent Because he was first to market the incumbent often will respond to something new Not by innovating not by trying to improve the thing that they do or understand what people want But just to make things scary and just to make just to create fear This is what the butter industry did to margarine. It's what the milk industry is doing now to oat milk and other alternate milks It's completely ridiculous and you know the the major lesson that everybody should take that by that is that it fails Every single time it fails Edison failed at that. We don't have direct current We I mean we have direct current for some things But we have alternating current the world is largely alternating current you can't do that You can't resist innovation like that. You can't stick your foot in the ground and say I'm right here Everybody else has to adapt to me. It just doesn't work that way. Yeah, Jason How would you describe what you do to a stranger? I have to think I can explain what I do to people who know what I do But if I was to meet you a stranger on a plane and said what do you do? What do you typically say to people when you describe what you do which I guess is multi-led Yeah, it is I actually have a really hard time with that. I mean, it's funny I I just what I do is is like long and And there are like different elements to it. So honestly if I meet someone on a plane I I tend to just minimize it as much as possible and then if they're interested they can ask me for more So I always just say I run a business magazine, right? And it's interesting because sometimes people be like, oh, what's the magazine and other people, you know Just don't care at all and they're like, oh, that's cool. And so but what you know, what do I the way that I think about what I do is that I Inspire people to feel good about doing hard things and That can come in many different forms that comes in the magazine that I make that comes in the the podcasts that I do the speaking that I Do, you know, I I'm very active on social media. That's not for fun That's because I see that as an extension of my brand and a way to build audience you know, I I think that the role that I play in people's lives is to Make them feel less crazy about tackling massive challenges and and so, you know The audience that I have are either people who are in the middle of massive challenges who are who I think are gearing themselves up for a massive challenge and You know that they those are people who are In they they are self-motivated, but at the same time it's funny Everybody needs everybody needs a push and I think everybody needs validation that they're not Wasting their time and they're not wasting other people's time and and even something as simple as posting my kind of Random thoughts about work as you you know, as you would see in on Instagram You know, I find just the response to that stuff is tremendous because people just people get lost and And entrepreneurship and anything that's like entrepreneurship. It's a very isolating experience of people People need something inside of that bubble of theirs that just tells them that they're doing okay Yeah, I think I think when I look at your stuff There's a lot of teaching and wisdom for life What I would call it in there might be things communication and I do these communication masterclass events around the world So communication so studying you as a communicator I feel the freshness of not just inspiration But the wisdom and the angles you come out things through I think is what would draw me to and I signed up to Your podcast and your newsletter because I love thanks. I love your take on On making complex things simple I think is a superpower especially for people in the business world and the political world who make complex things more complicated That's true. That's I appreciate that. Thank you very much. Yeah, it's you know, it's funny. I didn't Set out to do this or to be this I originally set out to just be a reporter and Then I shifted into being an editor and that was really just because that's where the jobs are in magazines And I really I bounced around. I was a local newspaper reporter. I worked at Boston magazine men's health You know, I I spent a small stint at Maxim magazine that like, you know kind of trashy men's magazine But the reason I made all those changes was because I was constantly just focused on what it is that I didn't know how to do You know, I didn't know how to communicate in this way. I didn't know how to edit in this way I didn't know how to write a 3,000 word story I didn't know how to and and then I would find that by just going around and picking up skills I was able to then apply those skills to new things that I found interesting and that I constantly pushed myself to Explore new opportunities even if it wasn't clear what the value was going to be like I didn't know what the ROI was on learning how to be a podcaster just felt like something I should know how to do and Now that I look back on it I can see how the things that I do in my current role, which I completely stumbled into that that They came from very unexpected places. So what's you know, how is it that I am able to? Pull a lesson out of everything Stubborn a lot that I'm always you know, regardless of what it is that I'm talking about I can kind of drive it towards some takeaway lesson and and the answer is because I spent a few years doing that at men's health. That's how men's health writes. Everything is very Service-oriented. It's all it's all about telling a reader how to use some piece of information I hated doing that at men's health, but the reason that I hated doing it now. I understand it because I just kind of didn't care about Weight loss tips or fitness tips But then when I found something that I did care about and I realized that I had built this instinct to be able to see something and immediately extract a lesson from it that That using this thing that I'd learned in a completely different context and applying it to a new line of work that I was more passionate about Led to something that was pretty great. And so, you know, my lesson for everybody Besides I always turn to lessons my lesson for everybody is to just be mindful of the skills that you're building You know step it from whatever context they're in because there those are two different things You can you can be at work doing something but learning a kind of core skill. That's completely transferable You should always be aware of that one of the big things I speak about in the communication side of what I do is I think the best leaders communicators Entrepreneurs business leaders are that because they have a very strong clear why that they've identified early on The why not being a product they're selling but a problem. They're solving What do you think your why is I think you've maybe mentioned it already in some of your comments But is that something you've articulated not very clear about early on? No No, not at all. It's something that I've really worked on and I have I've been trying to Put it down into as few words as possible for a while Yeah, and It's you know, it's time. It's it's it's it's honestly, it's quite it's quite difficult Because you know, like I said, I stumbled into this and but by what I mean by that is is that I was I was at Maxim and I was looking for another opportunity and as it turns out entrepreneur was looking for an executive editor Which is the number two at a magazine. I was really interested in being the number two at a magazine and so I You know I connected with the editor-in-chief at the time and we talked and she liked me and hired me and then nine months later she left the magazine and Then there was an opportunity to step in as editor-in-chief and at the time because my background was in making magazines I saw that as a magazine making job and So I when I got the job I Spent the first year really just thinking about it as how do I make this magazine better? And how do I help this brand to find itself in a new moment? because it hadn't it hadn't really gone through that process in a while and Then once I got it into a place that I was happy with I started going out in like accepting interviews and people weren't Talking to me as if I was a magazine maker They were talking to me as if I was a thought leader in entrepreneurship and and that was uncomfortable It was not a role that I was used to and it took me a long time to adjust to it at first I pushed back on it then my my wife Gave me this powerful piece of advice Which was if they want you to be a thought leader then be a thought leader and and I realized you know The only difference between someone who's a thought leader and someone who's not a thought leader is that the thought leader is okay Saying they're a thought leader. I mean, there's like no other difference. And so I started inhabiting this role and Experimenting putting things out into the world ways that I felt I could Bring value to people seeing what people reacted to and then adjusting to it and along the way trying to understand As I was doing it, you know, there's this great Hoffman has this great line about entrepreneurship That entrepreneurship is building an airplane on the way down or like jumping off a cliff and building an airplane on the way down and I felt like I was doing a little bit of that by building myself, but what the hell am I and and What I came to realize is that the thing that I connect with the most and the thing that I'm passionate about the most and also just fascinated with is Is the process of change is why people are afraid of it? how people overcome that how people create change how people create change in themselves and that I have I'm in a position to Help people do that and so, you know, I What does that mean exactly? You know as a guy who has runs a magazine has three podcasts does a lot of speaking You know, I've got a I've got a book that needs, you know, as soon as I have the time for it like everything else, you know, we'll start chugging along and And you know and some other projects, so I honestly I really do you know, like I slipped it in 10 minutes earlier You asked me something and I said I Inspired people to feel good about doing hard things like that's like a line I came up with two weeks ago that I've been like trying to trying to Work out and see if it works for me, you know, and then I I don't know I know that my I know that my why is that I I really love I really love Communicating in my own voice and being of use to people and I think that the thing that that that people need and the thing that I am most fascinated by is this is is is is how change happens and And I'm figuring it out like everybody else. I Think that phrase that you used about inspiring people to do hard things for me felt instantly like Your why and instantly what I felt when I looked through your social media Coupled to this sense of an act of service that it's packaged in in other words I didn't feel you were doing it as a hobby or an interest or I'll try this or a surpassing thing in my life I felt served by listening to you. I felt helped by listening to you and when you did interviews I noticed and You felt the interviewer wasn't making it simple enough You reset it in a way that we would understand it because you didn't feel confident They said it in a way we would understand it though. That wasn't your job That's right. Thanks for noticing that, you know, it's I mean that actually comes out of an observation that I I used to listen to What back when I had like a car commute I would listen to a lot of NPR and national public radio for those not in America and and they You know, there are a number of I Notice this thing that the interviewers do which was very impressive Particularly when they would do like a call-in show like there were these call-in shows and you know They're very intelligent call-in shows. They're not like dumb talk radio call-in shows it's always about current events and Somebody would call up and they would make some kind of rambling point because they're you know, they're not perfect communicators They're just random listener picked up the phone and then the host would always take what that person said and Reframe it in a really constructive way that advanced the conversation and then put it to the guest And then the guest would respond to that and I I remember hearing that and just thinking that is a great skill And also just a great thing to be aware of that you that if you are if you are if you have a clear-eyed understanding of what it of what your role is in any setting and also If you are serving an audience and you understand how to serve that audience and what that audience is looking for then Your job isn't just to sit there and like be a traffic cop Your job is to essentially produce ideas on the fly and make sure that they're as relevant as possible to the audience And so I listened I just was listening to I heard it over and over again And I just thought if I'm ever in a position in which I need to do that I need to do that I just need to be good at that and so I yeah, I'm always looking for those opportunities Because I feel like you know my job is to serve and create a good experience Now that memory of the car journeys and the commutes that you did and you take away from that to me speaks to The awakening of this calling to me That's an awakening of a calling that you were having back then that that stuck with you more than any other things That could have stuck with you that that was you take away if I ever get to do this I am going to do this a different way to me is is Interesting about people that have a clear calling and Track it by memories, but I haven't packaged it together I've struttled with that a lot in my life of I know I feel passionate about this But I don't know why no one else does no one else notice that what the hell's wrong with me Maybe I should notice the either but I find I'm drawn to it effortlessly When others don't see it and I walk up to realize maybe this is to do with why I'm on the planet Yeah, I love that. That's a great way of thinking about it. And that's not how I had thought of it I'll but I like that and I accept it But I I'll tell you the way that I thought about it Which was that I've always had and I think this has served me really well I've always had a curiosity about how things are made and And and you know in particular curiosity about how things are made within a within my own field and you know, I see my own field as as a field of storytelling and communications and so When I watch television, I am not just enjoying it for them I'm constantly thinking about how they Created this and the number of storylines that have been written into this and like which arcs are Completing and which arcs are not and when I listen to radio, I'm thinking about how it's produced I mean, I'm just I'm always always alert To the skill that's involved in producing the thing that I'm consuming because you know, that's how I learned to write as far as I'm concerned I don't have anybody who I Think of as a mentor or or that has served that role for me to me My the closest thing that I have to like mentors were People who did really great work at a time in which I was young and most hungry To see great skill. So for example, like Dave Eggers books. I just I just dissected them and there's a guy named nr. Kleinfeld who Who who wrote a lot for the New York Times? He still does but not I don't see his byline as much anymore But far more, you know, like the early 2000s when I when I was graduating college and and learning and I would just I Would just sit there and read what they did and then back up and say, okay, how did they do that? That was really funny. How did they do it? How do they lead into it? How did they what was the transition here? How did they get from one idea to the other and I just dissected it and I found that by being alert to the skills around you You can start to absorb some of those skills yourself Yeah, absolutely. What did you learn from the rock? I saw you interviewed him. Oh Yeah, I did. I loved him surprises um Yeah, yeah, well, so the so I interviewed him and his his business partner whose name is Danny Garcia Put them on the cover of the magazine And I really I loved them. So first of all everything that anybody's ever heard about how completely Pleasant and nice they are it is was is just true is just very true They they have a they have a reputation like nobody else for just being exceptionally generous and nice and and that came through You know the the line that I Will be repeating from that interview was they said I mean Danny had said it but she said it about both of them. They said We are not attached to process. We are only attached to outcome You know, they have an idea of where it is that they want to go and what it is that they have to offer the world And they do not care exactly what it is That they do to get there and I don't mean that in like a bad way I mean that like they're constantly revising how they work who they work with The you know the the the products that they that they put out Danny is very conscious about conscience consciously evolving Dwayne's You know work and persona in the world and and I love that because it's true You can't you can't confuse process for outcome You can't say the the way I do something is also the thing that I do because it's not those are separate things and And and so I you know, I love that they're their constant willingness to reinvent themselves You know on the fly. I don't think Jason. I'm aware of your time, but I don't think that we grow I don't think humans grow in environments that we have control over in other words to keep growing and flourishing as a human I think you have to regularly intentionally be out of control somewhere or Intentionally create discomfort for yourself so that you see what happens Curiosity will be will be contributing to that process. I'm saying that to ask you Where do you currently feel out of control that is stretching you? Well, yeah, I agree with that and you know and for what it's worth the people who I've worked with who I thought were the worst Like just the worst at their jobs the worst at interpersonal relationships Those are people who had rarely challenged themselves, right like many years ago at one magazine I worked with He was he was very high up at the magazine and and I had to work with him a lot and I hated it and And I consider him to be the worst person. I've ever worked with he was he was rude and mean and not at all open-minded about what new ways we could Experiment with putting things in the magazine He had a very fixed idea and you know, it should not come as any surprise that he started as the mag at the magazine as an Intern and he had spent, you know, 15 years or longer Just at that one place doing that one thing. He had never challenged himself He had never had to we think what he did and and what his role was and so, you know, that turned him into somebody who sucks so Where do I feel sorry? I mean, I feel stretched and honestly in every possible direction Because I'm doing way too many things so I I Feel like I don't I feel like I haven't cracked the code on on How to be me? I know how to be the editor-in-chief of entrepreneur magazine right, which is a role that I occupy and And that I'm very happy to occupy and that brings with it a level of status and access and that On top of that, I have built all these other things But I am mindful that I don't own Entrepreneur magazine and though I am very happy to be there now and we'll be happy to be there for time to come I you know, I'm not going to be there forever. And so how do I very crisply? define myself and produce the kind of work that People will turn to and not say that's the editor-in-chief of entrepreneur magazine would say that's Jason Pfeiffer and and I have so many conversations about that and I'm always thinking about it because it excites me and it also I think gets it pushes me to identify as we were talking about earlier the sort of core value the core why because When you work a job and especially if that job comes with some level of status You you know, there's a level of comfort that comes with that. You don't have to think about the why that much the why is it's just fill the role but but I don't ever want to lose sight of That I am not a role that I occupy I am in the long term a role that I create for myself Yeah, I've never believed that we are the hats that we wear But you are the same person under all those hats But if you don't know who the hell that is You default to the protection of the hat which appeals to the ego and the egoic identity And we live less and less from the soul Which I think great humans do and live more and more from title and badges and roles which protects the ego I think what you touched on there is a huge issue Um one more thing to ask you about personal development challenges Which may be to do with what you just said or all the frantic state of life you in it this season What are you doing? What's your greatest? Do you think? I'm doing this. I'm working on me in doing this a personal development challenge You feel I wish I had more time on that I'm frustrated. I can't get more attention to this about me as a human. Oh Hmm, you know, I mean the thing that I The thing that I struggle with The most and I don't know if this is an answer to your question, but the thing that I struggle the most with right now is is Built like trusting others to do the work with me. I You know every I I obviously have a team at entrepreneur. It's a small team and a great team and You know, so that that that's that is what it is But everything else I do a lot of it myself, you know, I do too much of it myself Just entirely too much of it myself Right. I write every newsletter myself. I do every I like I run my social media myself I write those 8,000 word podcast scripts myself. I I I do it all myself and You know, and I do that for two reasons one I'm very cognizant of my voice and the consistency of my voice and that people People connect with me and I want it to be me But also frankly because I don't really know how to find people and build the kinds of Relationships where I can find people who can help me and I you know, I do I do you know I do have help in certain in certain places Right like pessimists archive podcast as a there's a team of there of sorts But but but the actual writing of the podcast which takes a tremendous amount of time I have I just can't figure out how to find people to help me on it and I and I think about it a lot and You know, I had I yesterday I had a long conversation with with a woman who Helps people kind of build their personal brands particularly by by kind of running their newsletters for them like Writing their newsletters for them and coming up with these systems and nurture The nurture some system. I can't even remember. She's the word nurture a lot and And it sounds great, but you know, but I'm then I'm always thinking well So I need to spend the money on this How useful is this I invest in this do I want this other person writing for me? I'm really I'm stuck I'm stuck and I and I need to figure it out because I I'm stretched way too thin and that's a problem that needs solving. So is what you do scalable Not it not not the way I'm doing it Yeah, I mean it's scalable, but it requires it'll require other people it'll require You know, it'll require going back to what what DJ and Danny said, which is DJ doing Johnson And which is he goes by DJ is the you know, we're not attached to process we're attached to outcome And I need to you know, I need to figure out what that what that new what that new process looks like Because I have opportunity. I have a book. I'm kind of having conversations with people for TV shows right now Something's got to give and and I need to figure what figure out what that is Listen, how can our listeners find you? How can they track with you? Tell us what you're up to about what you are putting out there. How can we all find you? Yeah, thanks. So well, you know, I've mentioned a couple times I'd love if you checked out the podcast pessimists archive pessimists archive a history show about why people resist new things And then, you know, you can find me on Instagram at haypfeifer and And if you go to my website Jason Piper calm You can sign up for my newsletter which is called the fight for five and that's where it's once a month Nice and easy on your inbox. And you know, I share the greatest wisdom I came across that month I think everybody should do that. I think your social media is brilliant and I've begun to enjoy a lot Thanks letter Get into your podcast. I want to thank you for your time. So I think you're a genius, whatever anybody else That's my opinion. I appreciate your time and attention. I wish you all the best with that tribe that you're raising. Oh Thank you. Thank you. I'll need it Yeah, well, thank you. Hey, I appreciate you appreciate all your great questions and insights, so it's been great Thanks, Jason. Take care. Well, thanks again for listening to today's podcast I hope you found it beneficial and I know time is precious commodity for us all But I would love if you would take the time to write a review or comment And above all, maybe subscribe to my podcast channel. Thank you