 Strong cultures are easy to recognize. Among other positive traits in commands with strong cultures, people trust each other. Trust facilitates cooperation and fosters dedication to the group's success rather than the individual's. A commander has profound influence on the organizational culture, but so does everyone else in the group. Do the structures and practices around you encourage people to speak up? Do people feel value, listen to, or challenged? Is the work they do important? Do they think so? A strong culture like a relationship is built over time. It cannot be left on autopilot. Culture is not fire and forget. Culture must be nurtured and sustained, first and foremost, by the consistent advocacy and example of the leader, and also by everyone else. Lead well this week.