Kate Moss for MANGO FW2011 - The making of





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Uploaded on Aug 4, 2011

MANGO is launching a striking television campaign starring the British model Kate Moss to promote the Autumn/Winter 2011 collection.

Filmed under the orders of the acclaimed photographer Terry Richardson in London during July, the film will be seen on television in early September in some thirty countries, including Spain, France, Germany, Turkey, UK, Greece and Russia. Viewers and web users will be able to enjoy Kate Moss at her most sensual and flirtatious.

This is MANGO's first image television advertising campaign on an international scale. With this new communication strategy, MANGO is reaffirming its commitment towards continued investment in its image, as it has done until now. What's more, this new strategy will be accompanied by a major investment in the online medium to extend the coverage of the campaign.

Being able to count on a fashion icon like Kate Moss was key for MANGO when taking the decision to make this qualitative leap in its advertising campaign, given her huge media impact and the values associated with the model: fashion, style and femininity, which perfectly match the brand's positioning.

This is not the first time the British model and the acclaimed photographer have worked for MANGO. Kate Moss and Terry Richardson were present at the launch of the new MANGO Autumn-Winter 2011 collection in Paris, and filmed another video for the brand, called The Great Escape. With this latest collaboration, Kate Moss and Terry Richardson are reaffirming their close ties with MANGO, which has always used famous faces for its advertising campaigns.


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