 Hey, this is Robbie and in this video, I wanted to share the second strategy that you can use to grow your B2B facing business. This one will be Facebook groups. And by the end of the video, we're going to teach you how you can basically reach a point where you're getting anywhere from 1,000 to 10,000 visitors in traffic on a monthly basis to your website, to your channel, wherever you're looking from targeted traffic using Facebook groups in a very, very simple way. This is a strategy that I've used for multiple businesses of mine. It always works extremely effectively and actually managed to scale it to even higher than the numbers that I gave you. So let's quickly get started. What essentially are Facebook groups? So Facebook groups, as you know, basically it's just literally like a group on Facebook. It's somewhere where people congregate around very specific ideas. Sometimes it might be an app. Sometimes it might be a community. It might be a hobby. And whatever your business is, whatever you're catering into, whether you have a productivity app, whether you're a marketing agency, a real estate company, there's going to be groups on Facebook for that thing. And many, many, many, many of them, some local, meaning some of them are going to be communities based in certain countries. And some of these are going to be global. So here's where it gets really, really interesting. So basically when you're using groups on Facebook, what you're basically able to do is to join just about as many as you'd like. Obviously there's a certain limit that you can do per day. But this is the process that you can go day after day after day, which means every day you can join dozens of groups and you can post in dozens of groups. And that kind of racks up and accumulates. So basically imagine if every group is like a sort of traffic for you, then every group you join basically is more and more and more traffic as you see it growing almost exponentially. So the benefits of using Facebook groups are number one, that you're going to get massive exposure. So basically when you join groups, you're going to interact with lots and lots and lots of people. And a lot of people are going to see you. And some of them are going to click on your links. Some of them are going to search you up. So just it provides a huge boost of exposure that would normally cost quite a bit of money. If you want the paid route style or would just not be possible if you contacted people one by one. Second biggest benefit is specific audience. So imagine instead of targeting a very large group of people and kind of hoping for the best. You're able to custom tailor and basically target a very, very specific audience when you're using groups. The reason is that again groups congregate around ideas. And these ideas and communities could be exactly related to what you're doing either because you inferred it, meaning it's a group of people buying real estate and you have a company that sells real estate. Or it could be like an inference, meaning you have a really cool app that you'd like to promote for developers. And there's a group of developers that talk about development. So you can really pinpoint and find a very, very specific audience. And finally, it's actually quite easy to maintain. So basically making sure that you keep getting posts, working is not that hard. It's the hard part is just getting the actual post going. So let me give you some examples before we move forward of how I've basically used this strategy. So one example here is a post here that I posted a few days ago yesterday actually. This is a post that took me, as you can see, about 10 seconds to write. And it got about 160 comments, almost 100 likes on a marketing agency group. And basically what it did was, you know, I put my video here on top of the video that I wanted people to watch. Basically, this small post that I made got me about six or seven different offers. Now, never mind that I'm not offering marketing services at the moment, but basically my point was just to get some traffic to the YouTube channel and basically to help some people. And a lot of people contact me again, I got multiple offers. I got almost a thousand views on this YouTube video, which is obviously that's also revenue for me. Not a lot, but you know, it's always nice. And these quits could have been anything. Like if this wasn't a link to YouTube channel, it could have been a link to the website or landing page. And obviously, if this was a service I was currently offering, then it would have been very, very, very profitable. Because when we were running this company, it cost us about $200 to get a really, really, really solid meeting and sell a $2,000 product. In this case, just from this one Facebook group post, I got about five or six people that each told me, like, hey, I'd like to have you do this service. So that just goes to show you how powerful it can be. Another good example is an app of mine. So this app is called Bitpredict. And basically it's an app where people are able to make predictions on cryptocurrency prices. And what I've been able to do is I've been able to essentially scale this web platform from zero to almost 10,000 users in the first month using nothing but just posting on groups. So this strategy works extremely well. It's very scalable. It's very effective. And I highly, highly recommend that you start doing it. Now, what are the downsides to actually doing this? In terms of downsides, there are essentially three downsides that you want to take account of when you're starting to do this. First one is that you need to be aware that your Facebook account can be at risk if you use your own Facebook account for this. Personally, in most cases, I do use my Facebook account because I know how to do it very responsibly and in a good way that doesn't kind of cross Facebook in the wrong way, you could say. But this does involve choosing the right groups, which I'll talk about in a moment. It does involve not overdoing it and basically doing your best to keep it as natural and healthy as possible. If you're not sure that you can do that, what I would suggest is either that you set up another Facebook account and kind of nurture it for a few months, go it gradually and kind of let it behave naturally and then start this strategy. Alternatively, just pay a bit of money and you can just buy a Facebook account that's ready and good to go. So that's number one issue. Number two issue is basically that you need to have a really good marketing slash writing slash communication skills to actually pull us off. So it's not easy to get a really, really engaging Facebook group. It's not easy to engage a lot of people and it's even harder when you do it. Instead of one group, if you have to do it in multiple different groups at the same time, you have to make multiple types of content that are engaging. And at the same time, you also have to make it in a way where all of these then lead to your website or your video. So basically, it's much, much harder because these also have to kind of be promotional in nature but also be very, very subtle about it. So I'm going to talk about that in a moment. So if you don't have good writing skills, if you're not a good communicator or you don't know how to engage people, it's just a skill that you'll have to learn. It's not that hard. The best tip that I would give you would be given very soon. Later in the video when I explained how to. The last, the third downside that you'd like to take account of is that these posts would need to be maintained. So basically existing posts that you've already uploaded that worked really, really well. You're going to have to keep finding reasons for them to come back up basically to bump them up, whether it's through responding to people again, whether it's through asking good questions, whether it's through having people that kind of ask questions for you. So this is all a very important part of the journey. Now, in terms of the expected results, so what can you actually expect if you do this? Well, in terms of expected results, you can expect anywhere from a few dozen to a few thousand clicks on your website, because as I said, every group here is a source of targeted traffic. Anytime somebody comments or applies, the post goes to the top, which is really the most powerful tool in this cake. And also you can expect many, many more opportunities, from partnership opportunities to various people who want to work with you in new ways or people who want to promote you, people who want to get advice, because again, you're just getting a massive amount of exposure. So just by a numbers game and by the fact that again, if you are creating engaging posts, you're being viewed as a leader, you are going to get those opportunities. Now, how do you actually move forward with this? So how do you actually get started? Number one thing you want to do is basically to make a list of groups. That's the number on the set. You have to have a spreadsheet with a list of groups that you're going to join. This is obviously the first part you have to get this done. Now, in terms of what groups you want to join, there's basically three main criteria that you want to judge. Number one is basically more than 1,000 members in the group, because the smaller groups are just not going to get that much traffic, so it's not worth it. The second one is basically between three to 20 posts per day. So if it's more than 20 posts per day, probably a crappy group where people just spam all day, and if it's less than three, then it's kind of too strict, and there's not a lot of chance that you'll get approved in terms of your posts. And number three is good engagement. So good engagement means that if you scroll the group, and of course some groups are private, so you should just join and give it a try, but if it's a public group, then you can see the engagement. So you're in groups where you see a lot of comments, likes, shares back and forth, kind of like healthy discussion. That represents a really, really good group. They're going to be very easy to maintain because people there actually communicate and are very active. Now, second thing you want to do to move this forward is to basically submit applications. So you can apply and think up to like 20 groups every couple of hours. That should be your hard minute. And just try applying. Again, keep a spreadsheet, very clear spreadsheet where you can just follow which groups you apply to, which ones are pending, which ones do I need to apply to, and that way you can keep things very, very organized. And finally, number three is to basically create tailored content, engaging content for each group. So some groups are very similar. Like for example, you could have a group around a topic where there's five different groups, just for some reason there's five different communities, but it's the exact same topic. Well, in this case, you can just use the exact same post five times, obviously, but a lot of times you would need to create custom tailored content. So what I would suggest to do that is to basically go over the group post and try to get a vibe for what posts really, really work. Look for the posts that get the most comments, most likes, most engagements in general. And these are the posts that you'd like to emulate. And each group has their own vibe, has their own kind of like style pictures they like, that they respond well to. So you only really study every group and kind of find out what those really magic top performing posts are. Of course, it's a lot easier in a website like Reddit, where you can just click on the top post and just see the best posts of all time. But in this case, again, you just need to scroll down a bit and read your own research. After that, when you write the post, make sure it provides real value. So basically not just perceived value or value in the future. Make sure somebody who reads it actually benefits from reading it in a way that's important to them. So if it's a group about development, make sure there's actually really practical stuff that's going to help people there regarding development. Same thing with pretty much any sort of group. Just make sure there's actual value. And again, you want to know what the value is because some groups, you know, they might be about development, but the value is just people like to make development jokes. And that's the value, like making people laugh. So you really want to make sure that you're providing the right value to the right to the group, based on the top post. After that, you want to make sure it's engaging. So basically make sure that there's either a question in it, something that encourages people to respond, something where people are just, it's very easy for people to just jump in and kind of like have fun and debate and whatever. Like just make sure there's really good reason for people to comment. And number three is keep your marketing solid. So the minimum you need, it's really enough to even just say, you know, just to show you an example here, it's really, really enough just to say like, you know, I used this tool to help grow my platform and then put it in brackets. Just basically, this is the platform. So a bit, obviously use caps to make it easier for people to read the URL. So for example, you have a group about a certain tool. You can say, here's how I use this tool to grow my platform. And just in parentheses, the URL or the name of the platform. And just that one thing is going to be enough to drive traffic. Like you don't need to actually put a link and spam people. It's enough to just mention it. So that's how you kind of keep it very subtle. Again, you don't even have to use a URL. You can just use the name. And that should be enough because people are going to search for you. They're going to find you. And when I do the strategy, about 80% of the traffic comes from direct engagement anyway. So 20% is just people somehow coming in directly from Facebook. And 80% of people are just people searching because of it. People just trying to write the URL and go directly to the website. So that's how you do it. And finally, the last step in this process is basically to keep the conversation going. So if a good post, if from the moment you post it, you start seeing, you almost immediately write some comments. And a good post like that would have at least like five or 10 comments in the first few hours. And what you want to do is you want to kind of reply, take your time replying. And there's a good reason for it, by the way, because Facebook limit how many replies you can do in groups to about, I think, 10 or 15 per hour. So there's actually a good reason to not reply to everybody at once. So, you know, somebody, people reply, ask you questions, reply back, either give a lot of value so that, you know, so that they'll want to ask you more questions or reply back with some answers and question or interest of your own. You know, every an elliptical have, again, 100 groups and each one of them, you have a different post, just again, small reply in each one. Obviously, one last tip is to make sure everything is extremely organized. So extremely organized to make sure that everything is extremely organized. We have a spreadsheet that shows you the names of groups, the posts, the URLs to the post so that you can always go back to them. Make sure to, if there's no engagement for a few days, maybe try to bump it by just asking a question or maybe commenting with like a dot and just believing it. Do what you need to do to kind of keep the conversation going. And also, you know, finally, when a group post dies, then it dies, you know, just at some point, just these things dies. Sometimes people admins will remove your group, sometimes they just die naturally. So always keep in mind that, you know, every post will have it today. Some will be extremely successful, some are not. And the main key thing is to diversify them. So just you reach a situation where you have dozens, you can have hundreds of posts across many, many, many groups and all of them are bid active, some are very active. And that's just going to ensure that you're getting a massive, massive amount of traffic to your website every single day. So just this technique alone could help really, really grow and scale your business and at least help you close the first 10 or 20 clients in your B2B business. So that was me today. Tune in hopefully tomorrow for episode number three of the top five strategies for B2B marketing and I hope you got a lot of value and feel free to ask me any questions. Thank you.