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Does "The Press" Hate YouTube?

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Published on Mar 8, 2019

Ultimately, news is mostly news when it's bad. When it's more nuanced, it tends to be for smaller audiences that are aware of a topic. This is a thing. I remember when YouTube culture was first growing, there were a fair number of positive articles about YouTubers. It was so new that it's very existence was interesting. We're in a different time now, largely because of how influential and popular the platform has become.

Ultimately, people who care about YouTube don't read a lot of legacy publications, which those publications automatically have:

1. Some amount of antagonism toward YouTube because they might be frustrated by their loss of market share to people who don't have the same level of rigor, accountability, or professional training they do.

2. An audience that has a very simple understanding of the platform, and so is not interested in nuanced takes.

So if the articles are negative it's because:

1. Maybe antagonism, though I think that's the smallest part.

2. They're creating content that their audience will be interested in (which is what we're all doing.)

3. Negative news is actually the more interesting, uncommon, and important stuff and there are reams of research and discussion about this and it's nothing new.

But it's also vital to remember that "The Press" is extremely broad. That many of these articles were actually vitally important. That one bad OpEd doesn't destroy the reputation of an entire publication. That a few bad articles doesn't destroy the reputation of the ENTIRE INSTITUTION OF THE PRESS WHICH WE WOULD BE COMPLETELY DEVASTATED WITHOUT.

It's also important to note that, guess what, I am also "The Press" and I have no points of accountability outside myself before I push publish, and neither do most of the big, culturally influential YouTube channels. Giving over 100% of our media consumption to single-perspective, unaccountable, untrained YouTubers is...it's bad. We shouldn't do it. Even as much as I really really love many of them.

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