 top secret ways to mail my customers and make money. That's what you want to know. Stick with me in this video. We're going to cover how to make money by emailing your customers. Now, if you're new to my channel, my name is JR Fisher. We want you to join the Fisher family. So click the button down there that says subscribe and don't forget notifications. That's right. The little bell next to the subscription button. You got to click that. I mean, you just got to do it and why? Because if you do and you click all notifications, YouTube will actually tell you when I do another video and you won't miss a single moment of the training. Now, I've got a bonus for you. At the end of this video, I'm going to give you a $97 course in e-commerce absolutely free just for staying to the end. So check that out at the end of the video. Okay, let's get going. How can you email your customers and make more money? Now, if you've tried to do some of these things in the past, I want to see your comments below. If you figured out some ways that really help you with emailing your customers and making money, put them in the comments below so that I'll know and so that you can help other people out. And if you've tried things that didn't work or you had a problem with something, also put that in the comment below so that everybody can help you out. Now, let's get going with the ways to make money when you're emailing your customers. Okay, so let's look at these top secret ways to email your customers and make money. Number one, you gotta have the best email provider. Now, there's a lot of email providers out there and all of them are good, but you want the best one. And my recommendation is Cartra. I switched to Cartra probably a couple years ago now and I'll never look back. I had eight different pieces of software I was able to cancel just because Cartra did so many things. Now, you have to have an email provider. Like I said, there's a lot of them out there, but there's none of them that do what Cartra does. Cartra actually will do email sequences. It'll do funnels. It will do sales pages. It will do landing pages. It will do memberships. You can host videos there. It has help desk there and it's all rolled into one and it was cheaper than all of the other ones that I was paying for and I actually saved money by switching over there. Now, if you wanna try Cartra out, here's what you do. In the description below, there's gonna be our affiliate link, but if you click on it, you can get Cartra for one buck. One single dollar and you can try it out and I think you're gonna love it and you're gonna be very happy with it. So the number one thing you gotta do is you gotta have an email provider, right? You can't email these people without an email provider. The next thing you have to do is number two and a lot of people don't do this, is you gotta have a lot of offers. Don't try to build your business on one single product or two single products and if you don't have a lot of products, I'm gonna go to number three now. Number three is send affiliate offers. Now, what's an affiliate offer? Well, an affiliate offer is a product or service or a course or whatever you wanna sell that is owned by somebody else, but when they buy it from you, you get a commission. The best place to do that is at ClickBank. There's a ton of products there, but I sell survival food at my main company so I could send offers there for survival courses or backpacking or woodworking or anything that's remotely close to my main product. I can send an affiliate link out there and make extra money and I don't even have to come up with a product. Now, obviously it's better if you have your own products but it takes time to create products. It may take money to invest to get those products so sending affiliate offers number three is really a great way to do that. The next thing I would say number four is provide content most of the time. Now, right now, you're watching this video and you're learning about how to make money on emails so that's the majority of what I do. Probably 80, 90% of what I do is giving free content to people to demonstrate that I know what I'm talking about because if I do that and then I offer a course there's gonna be a small percentage of people that are actually gonna buy that course and I can make money which is really cool but don't try to just send offers to people all the time. If you do that without providing content, useful content that's gonna help them and solve their problems, then of course you're not gonna be able to keep your audience. Number five is make sure there's urgency. Now, I like to go to Nordstroms and I know they have a twice yearly sale and during that sale they have some great deals but I also know that that sale expires so when they come up with that sale I jump on it and I buy stuff. If you just put stuff on sale and you don't have an end date to it or you don't have an end in your inventory like you've only got 12 left or 15 left then people are gonna look at it and say, well, that's a good deal but I can get that any time. Maybe I'll go next week or next month and what happens is they don't buy from you next week or next month. They totally forget about you because there's so many offers out there so you've really gotta have that urgency and number six is use scarcity. Let's say that you're a private coach and you do coaching on e-commerce, which I do. If you are doing this private coaching you have scarcity built in because you can only coach so many people. I can't coach but maybe one or two people a day and if there was a thousand people that wanted it I obviously couldn't do it because I don't have the time to do that. So make sure you put scarcity in there. Scarcity on physical products can also be the number you have in stock. Maybe you have 200 of these left in stock or 50 left in stock. Let people know that that if they don't take advantage of this they may miss the opportunity to actually get your inventory or get your coaching or whatever it is that you offer. Now number seven is use interesting not revealing headlines in your emails. What do I mean by that? A headline shouldn't say 20% off on all ski clothing this week because they don't need to open your email. If they wanted 30% off they're not gonna open your email. If they didn't want ski clothing they're not gonna open your email. There's any number of reasons they wouldn't open it but you've already revealed everything that's in the email and that subject line. So what you may wanna say is cold weather is approaching and this just happened. So with a headline like that they're gonna look at it and say well yeah it is approaching and what happened? I gotta see and they're gonna click on that. So a subject line is really not the subject. A subject line is just to get them to click to open the email so that they can read the actual email. So keep that in mind. You always, always wanna have interesting not revealing headlines in your emails. Number eight is offer a bonus. So you may have a course that's available to them like I do in my e-commerce courses but as a bonus I give them softwares they can use to actually automate the process. And this bonus and offering them a bonus will make a lot of people buy something just to get the software alone. They would wanna buy that particular product. So number eight is offer a bonus. Make sure you do that and try to do that on every offer you have. And number nine, act like you're writing to a friend. Don't make it sound corporate. Don't make it sound business like. That's not what people want. They want a friendly interaction. And the next thing I'll tell you on that when writing to a friend is write like that friend is in the fifth grade. The average person reading emails reads on about a fifth grade level. So don't put a lot of fancy words in there. Don't try to make it, you know, that you're super intelligent while you're writing this email. Just write on a normal level. And that's generally a fifth grade level and act like you're writing to a friend. Number 10, I see this happen all the time drives me crazy is use a larger font. I've seen so many emails that they're using like an eight point or six point font. And it's so tiny when I see those emails I don't even wanna read them. But if it's a larger font, much bigger, maybe a 16 to a 20, I'm more apt to read that email because it looks easier for me to read. But if I, you know, and also if you're using a smaller font they can also see your email is really super long. If you use a bigger font they have to scroll to see how long it is. So that's gonna also keep them more involved. So always use a larger font. Now the next thing I'll tell you is don't bunch up your sentences into email. It makes it way too difficult to read. I recommend using one to three sentences depending on the length of the sentence per paragraph. So a lot of my paragraphs are very, very short but they're easy to consume that way. And also in those paragraphs, a lot of times I will bold certain areas in the paragraph that I want to stand out because some people will actually skim through there and keep that in mind. If they skim through it just read all your bold things would they get the message? Would they stay interested? So that's super important. Use one to three sentences only. Number 12, have several calls to action. Now in your email the way it works is like this you send them an email you have a subject line so that they open it and when they open it you're gonna have a link in there so they'll click and they'll go to your offer whether it be a content offer whether it be a sales offer but don't just leave it to chance that they're gonna be able to find that one link put that link in there two or three times in the email so they have several different opportunities and you may actually call it different things so when I do a coaching call I may put a link in there it says click here to register and then lower down in the email I may put in there click here to check availability and then below that I may put click here so you don't miss out. So they're all the same link but they're saying a little bit different things and those little bit different things may make them more apt to click which is why I sent them an email in the first place. And number 13 your big bonus this is a good one several emails about the same subject. This is the mistake I made in the beginning I thought I'm gonna send an email and if I send an email they're gonna read it and they're gonna read it and they're gonna buy it or not buy it. Nothing could be further from the truth. I like to send several emails on the same subject and as it gets closer to the end of that sale I'm gonna send more emails. So day one I may announce a sale, a three day sale and day two I may announce that you've got four to eight hours left but on that last day I may send them an email in the morning, in the afternoon and at night and it will let them know that they've got 12, six or three hours left to make that purchase. So don't assume that if you send an email in the morning that they even see it. I mean, how many emails do you get a day? It may get so pushed down in their email list that they don't even see your email. So you've got to remind them several times about that same product or you're not gonna get as many sales. Now, if you put these things into practice in your emails you will sell more items. And the cool thing is if you use card for like I told you to in the beginning, the links below there you can get it for a dollar. You can actually automate all this so that when somebody comes on to your list they will go through these sequences of emails on a weekly basis and all you have to do is write them one time and every person that comes in to your email list will go through these funnels, will go through these email sequences and you'll have an automated cash machine which is pretty cool. I know I sell products every single day because of email sequences I built that get triggered based on the actions of these people or get triggered based on the niche they're in. So you're gonna wanna do that. So here's my call to action for you right now. Make sure you hit that subscribe button down there, subscribe to my channel and ring the bell, right? Hit the notification button down there so that you'll get notified every single time I do a video. Now I promised you an e-commerce course. It's a $97 course and in the description all you have to do is click the link and you can grab that. Now have you tried to do emails? Have you tried to sell stuff off your emails? What experience have you had? Put that in the comments below. If you've had a problem, put that problem below and I'll make sure to answer that. And if you've had some successes, my gosh, share it with the group, the Fisher family, so we can all learn from you. Don't forget, hit that subscribe button and join the Fisher family and thanks so much for watching this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. 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